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Struggling to turn likes into leads? You’re not alone. Small businesses often waste hours boosting posts with little to show for it. We help you run social media advertising that actually moves the needle, more traffic, qualified leads, and sales you can track.
At AGR Technology, we plan, build, and manage paid social campaigns tailored to small business budgets. Clear goals, smart targeting, strong creative, and tight tracking, so you know what’s working, what’s not, and what to do next.
Book a free consultation call with AGR Technology to see how we can help scale your brand with proven online marketing strategies
Reviews from some of our happy customers:
Justine Brummans
Alessio is both incredibly knowledgeable and personable! He gave me great advice that was catered to me and my situation. Thank you Alessio! Super helpful!
Springfield Equestrian Park
Alessio is amazing! I can not speak highly enough of how helpful and knowledgeable he is, my website he created far exceeded my expectations, he is so accomodating and I can only wish him every success with his business. I rate AGR technology 10 out of 10.
Legacy Energy
We used AGR Technology and dealt with Alessio to design and build our website as well as host our emails. Alessio was a pleasure to deal with and had plenty of ideas that we could implement into our site. He has a great attention to detail, he is also very polite in understanding our goals and what we wanted to achieve with our website.
Thanks mate,
Alex & Rob
Excellent Service
Alessio developed our website for our business and has done a wonderful job. He is very personable and knowledgeable. We have enjoyed working with him. We will be referring others to him and highly recommend him to those who need Tech advice.
MRC Performance
I have been in business for over 10 Years and recently moved to AGR Technology for all our IT needs. They are able to fix nearly anything remotely and always very helpful in recommending appropriate hardware upgrades that do the job as required but not costing more than needed.
Alessio provided an excellent service. He was very dedicated in his method of finding solutions to problems. He continued to try different avenues until he found the reason as to why a particular application was not working. He was very knowledgeable in his understanding of the internet and of applications and how they work, and he was able to apply this knowledge in understanding how to resolve the obstacles that continued to appear. He is understanding towards his client's needs and goals and he is willing to work with his client in achieving those goals. He is a very polite and well mannered person and very calm and gentle in his approach. I would highly recommend Alessio's services to anyone.
Palmira Rigoli
Great work ethics Alessio! We at Totally Gluten Free Products are very happy to have you on board as our IT and SEO master. Very reliable, trustworthy and knowledgeable in the field.
YouTube Comment
Nat's Custom Designs
Alessio from AGR Technology has recently helped me create a website for my business.
Throughout the whole process from start to finish Alessio made the process easy for me, by calling me and explaining each step of the way. I'm not very computer savvy, but with Alessio taking the time to explain in detail everything I needed to know from putting inventory in to having it shipped. He even remotely joined my computer to help guide me through everything.
He's very knowledgeable and is experienced in everything I needed and if there was anything else I needed to know that wasn't something he was familiar with, he researched it.
I would HIGHLY recommend Alessio to anyone. He has not only helped me for now but I know that if I ever needed help with anything else he would definitely go above and beyond to help. Thank you so much for everything you have done. It's been a long process but well worth it 🙂
Byron Macumber
AGR Technology is amazing. not only do they stick with you through out the process, they also accommodate to your wants and needs. They are efficient in their work and they have high integrity. Their capabilities are shown through their website design, and appropriate knowledge of utilities regarding software. over the many years of working with them they have been fantastic. I would recommend to everyone
Very helpful
Alessio was thorough, diligent and kept me updated at all time points. I was very impressed with his performance, passion and dedication. I will continue to use his services.
Wantrup & Associates
Alessio of AGR Technology is an IT guy we rely on whenever we need IT help. His professionalism impressed us right at the first time. He solved many of our IT problems in no time. Excellent communication and speedy response.
We highly recommend this company
From a happy customer
Valeria Bianco
I received AGR contact information from a previous client, who had found their service excellent. So I contacted AGR with some expectations, and I can say they exceeded them. Professional, honest, punctual, reliable, their service is faultless. We can't recommend them highly enough.
Very fast, value for money and a comprehensive service
AGR is professional, organised and very skilled at what they do. They take the initiative, looking after all the details that you would not have thought of to enhance your website presence, marketing funnel and automated appointment bookings. Big bonus - pricings are at a fraction of the cost of competitors.
Customer testimonial
Alessio from AGR Technology is wonderful at gently guiding the less technically savvy users to solve problems. Back up service excellent. Highly recommended
SEO for website
The team is very cooperative and delivers clean and very efficient work.
Raimond Volpe
Nothing but good things to say about Alessio. He has been great service and great at communicating with me by both phone and email. Very good knowledge and problem-solving ability with our web development. I would thoroughly recommend Alessio and AGR Technology to anyone wanting online marketing or web development
Website design
Big thank you to Alessio at AGR Technology for a smooth and easy website development process. Nothing was to difficult to accomplish, I can highly recommend his first class service.
Supporting businesses of all sizes to get ahead with digital solutions
Why work with us?
Why Social Media Advertising Matters For Small Businesses
Organic reach is shrinking. Paid social gives you consistent visibility and control. The upside for small businesses:
- Reach the right people fast: Target by location, interests, behaviors, and intent.
- Measurable outcomes: Track conversions, calls, messages, and store visits.
- Budget control: Start small, scale what works.
- Fast learning cycles: Test creative and offers in days, not months.
Common goals we support:
- Local lead generation (trades, health, real estate, professional services)
- eCommerce sales and catalog remarketing
- Bookings and appointments (beauty, clinics, hospitality)
- Event attendance and promotions
Core Services And Deliverables
Strategy And Goal Setting
We align campaigns to clear KPIs: leads, cost per lead (CPL), sales, return on ad spend (ROAS), or cost per acquisition (CPA). Expect a practical plan covering funnel stages (awareness, consideration, conversion), timelines, and success benchmarks.
Audience Research And Targeting
We use platform data and first‑party insights to build segments:
- Geo and radius targeting for local catchments
- Interest, behavior, and lookalike audiences
- Custom lists from your CRM and website traffic
- Exclusions to reduce wasted spend
Creative Development And Ad Formats
Creative drives results. We design and brief:
- Static, video, carousel, collection, and lead ads
- Hook-first messaging and clear offers
- Mobile‑first layouts, captions, and CTAs
- Ad copy that matches landing page intent
We can work with your assets or produce new concepts. Fast edits included during testing.
Campaign Setup, Management, And Optimization
- Account and campaign structure aligned to goals
- Conversion tracking and UTM tagging for GA4
- Ongoing A/B testing (creative, audiences, placements)
- Bid and budget optimizations by signal quality (CTR, CVR, CPA, ROAS)
- Landing page checks for speed, clarity, and conversion
Retargeting, Local Targeting, And Compliance
- Retargeting warm site visitors and engagers
- Local awareness and store visit optimization
- Lead forms versus website flows based on quality
- Compliance with platform policies and Australian Privacy Principles (APPs): guidance on Spam Act 2003 considerations for messaging and email nurture
Choosing The Right Platforms For Your Audience And Budget
Meta (Facebook And Instagram)
Great for broad reach, local targeting, and cost‑effective leads.
- Best for: Local services, retail, hospitality, eCommerce
- Formats: Lead Ads, Advantage+ Shopping, Reels, Stories, carousels
- Strength: Detailed targeting, strong retargeting, catalog sales
TikTok And Short-Form Video
High attention and low CPMs if the creative fits the feed.
- Best for: Visual products, events, gen‑z to millennial audiences
- Formats: In‑feed, Spark Ads, lead gen forms
- Strength: Thumb‑stopping video, quick testing cycles
LinkedIn For B2B And High-Intent Leads
Paid social with business filters.
- Best for: B2B services, SaaS, professional services
- Targeting: Job title, seniority, industry, company size
- Formats: Lead Gen Forms, Message Ads, Sponsored Content
Pinterest, YouTube, And Niche Options
- Pinterest: Discovery traffic for lifestyle, home, fashion
- YouTube: High‑intent video placements: strong for education and demos
- Niche: Reddit, X, or industry networks when audience fit and inventory make sense
We’ll recommend the mix that delivers the best CPA or ROAS for your offer.
Process And Timelines: What To Expect
Discovery, Audit, And Planning
- We review your goals, offers, historical data, and competitors
- Account and pixel audit (if applicable)
- Strategy, budgets, and testing map approved before launch
Timeline: 3–7 business days depending on access and assets.
Tracking, Pixel Setup, And Conversions
- Platform pixels (Meta, TikTok, LinkedIn) configured correctly
- Standard and custom events mapped to real outcomes (leads, bookings, purchases)
- GA4 and UTM conventions for source/medium and campaign naming
Accurate tracking prevents false positives and wasted spend.
Testing Roadmap: Creatives, Audiences, And Offers
- Hypothesis-led tests across hooks, formats, and landing pages
- Audience segmentation: prospecting vs. retargeting
- Weekly iterations based on signal strength (CTR, CPM, CVR, CPA)
We prioritize tests with the highest expected impact on revenue or cost.
Reporting Cadence And Communication
- Live dashboards for spend, results, and trends
- Weekly or fortnightly summaries with insights and next steps
- Monthly reviews tying results to pipeline and revenue
You’ll always know what changed, why, and what’s next.
Measuring Performance And Optimizing ROI
Funnel Metrics That Matter
- Awareness: CPM, reach quality, thumb‑stop rate, video watch rates
- Consideration: CTR, landing page engagement, add‑to‑cart
- Conversion: CVR, CPL, CPA, ROAS, revenue per session
We align metrics to the stage of the funnel, not vanity numbers.
Attribution Basics And Cross-Channel Impact
- In‑platform reporting vs. GA4: we reconcile differences with UTMs and modeled views
- Click‑through vs. view‑through attribution windows
- Understand paid social’s assist role alongside search and email
We provide clear attribution notes so decisions are grounded, not guessed.
Benchmarks, Seasonality, And Learning Phases
- Platform learning phases affect stability: we plan budgets to exit quickly
- Category benchmarks guide targets, but we optimize to your data
- Seasonal shifts (retail peaks, tax time, school holidays) shape offers and spend
Improving LTV, AOV, And Conversion Rates
- Creative refresh cadence to combat fatigue
- Offer testing: bundles, free trials, consults, value‑adds
- Landing page CRO: clarity, proof, page speed, social proof
- Retention plays: remarketing, email/SMS integration, post‑purchase flows
Better customers beat more clicks. We balance scale with quality.
Conclusion
You don’t need bigger budgets, you need cleaner strategy, tighter tracking, and creative that fits the feed. That’s what we deliver.
Ready to see what paid social can do for your small business?
- Book a free 30‑minute consult with AGR Technology.
- Get a tailored plan and transparent pricing.
Book a free consultation call with AGR Technology to see how we can help scale your brand with proven online marketing strategies
Frequently Asked Questions
What’s included in your small business social media advertising services?
We plan, build, and manage campaigns end to end: strategy and KPIs, audience research, geo and lookalike targeting, creative production (video, static, carousel), conversion tracking with pixels and UTM/GA4, A/B testing, budget and bid optimization, retargeting, compliance (APPs/Spam Act), and clear reporting tied to revenue.
How much should a small business budget for social media ads?
Starter monthly ad spend typically ranges from $1,000–$2,000 (awareness), $1,500–$3,000 (traffic), $2,000–$5,000 (leads), and $3,000–$8,000 (eCommerce). Our small business social media advertising services scale what works, set expectations for learning phases, and separate ad spend from management fees for full transparency. We can also guide you on choosing the best budget based on market research.
Which platforms work best for small business social media advertising services?
It depends on your audience and goal. Meta (Facebook/Instagram) excels for local leads and retargeting; TikTok delivers low CPMs with strong video creative; LinkedIn targets B2B by job title and industry; Pinterest and YouTube suit discovery and education. We recommend the mix that improves CPA or ROAS.
How do you track and prove ROI from paid social?
We configure platform pixels, map standard/custom events to real outcomes (leads, bookings, purchases), and use UTM conventions in GA4. Reporting aligns to funnel KPIs—CTR, CVR, CPL, CPA, ROAS—with attribution notes on click- vs. view-through windows, reconciling platform and GA4 data for grounded decisions.
Are Facebook Ads or Google Ads better for small businesses?
They serve different roles. Google Ads captures high intent (active searches), often yielding faster bottom-funnel conversions. Facebook/Instagram builds demand, reaches new audiences, and scales retargeting cost-effectively. Many small businesses perform best using both—search for capture, paid social for discovery—measured against shared CPL/CPA/ROAS targets.
Do social media ads help SEO?
Not directly—paid social isn’t a Google ranking factor. However, effective campaigns can boost branded search volume, earn more backlinks via content visibility, and improve on-site engagement, which indirectly supports SEO. Use UTMs and GA4 to see how social traffic contributes to assisted conversions alongside organic search.
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