Looking for a First Page SEO Guarantee? Here’s Why You Should Avoid It

Are you curious about first-page SEO guarantees? While they may seem enticing and great  – however the reality is there’s no such thing as a guarantee when it comes to search engine optimisation.

See, the thing is, SEO is an ever-evolving practice that’s subject to countless variables beyond our control. Search engines like Google constantly change their algorithms and ranking factors based on user behavior and feedback as well as a host of other factors.

And since we as providers can’t predict those changes with 100% accuracy, it’s impossible to guarantee that your website will always rank on the first page.

That being said, don’t let this discourage you from investing in SEO! While we as industry professionals can’t promise specific results, we will use data-driven strategies and best practices to give your website its best shot at ranking well and growing sustainably over time.

Looking for a First Page SEO Guarantee? Here’s Why You Should Avoid It

What are Guaranteed SEO Results?

Guaranteed SEO results are every website owner’s dream come true. These results promise to deliver higher rankings, more traffic, and increased revenue for your business.

Generally, SEO guaranteed services refer to an agreement between you and SEO agencies or professionals that promise specific outcomes within a given timeframe.

The specifics of the guarantee can vary from provider to provider but most commonly include improved search engine rankings, increased organic traffic, and lead generation.

While an SEO professional can be confident in their results the fact that search engine algorithms are proprietary and constantly changing means that changes can happen at any time outside anyone’s control.

This is the same with everything in business and digital is no different for example Facebook might make changes that have an adverse effect on advertising your running or the visibility of your posts.

Some questions to ask when working with an SEO professional are:

  • Can you guarantee specific ranking positions or a level of improvement in search engine rankings?
  • What is your process for optimising a website’s search engine rankings?
  • Can you provide examples of websites and their results?
  • How do you measure success and report progress to clients?

While there are no guaranteed SEO results, there are best practices and strategies that can be implemented to improve a website’s search engine rankings and web traffic.

Some proven tactics include:

  • Conducting keyword research and using those keywords strategically in website content, titles, and meta descriptions
  • Creating high-quality and engaging content that aligns with the target audience’s interests and needs
  • Acquiring quality backlinks from reputable and relevant sources
  • Improving website speed and user experience by optimising website design, layout, and navigation
  • Utilising social media and other digital marketing channels to drive traffic and engagement

First Page SEO Guarantee – Myth or Reality

First Page SEO Guarantee - Myth or Reality

Have you ever been promised a first-page SEO guarantee? Do you think it’s too good to be true? Well, you’re not alone.

Many people are skeptical about such claims and wonder if they’re just a myth or a reality. So, let’s explore this topic together.

First of all, let’s define what we mean by “first-page SEO guarantee.” It refers to the promise made by some SEO companies that they can get your website to appear on the first page of search engine results pages for specific keywords or phrases. This will boost your online visibility and attract more traffic to your site. However, as with any promise, there are always variables at play.

One variable is the competitiveness of the keywords or phrases being targeted. Some industries have highly competitive keywords that may take months or even years to rank on the first page.

For example, if you wanted to rank for mortgage brokering service it would take a lot of time and resources and certain industries such as law/legal are more competitive compared to other industries like local services.

Agencies that guarantee results within a set period will usually go after obscure or low-competition keywords which may or may not be relevant to your business goals so they can quickly hit their KPIs and get paid.

Relevancy, quality, and consistency are crucial to achieving successful search engine optimisation (SEO) campaigns. When you engage a company that is in a hurry to get paid the overall quality of service and attention to detail gets thrown out the window leaving you with lackluster results and sometimes more harm than good for your website.

Why Are Guaranteed SEO Results So Dangerous?

Guaranteed SEO services are often seen as dangerous because they are impossible to guarantee. SEO is a complex and ever-evolving process; search engine algorithms are proprietary and unpredictable.
In Google search central, Google states the following:

“Your prospective SEO should be able to give you realistic estimates of improvement, and an estimate of the work involved. If they guarantee you that their changes will give you first place in search results, find someone else.” Source: Google

Promising specific ranking positions or levels of improvement in search engine rankings within a set timeframe can be deceptive and misleading, as these results cannot be guaranteed.

Moreover, SEO tactics that promise guaranteed results often rely on shady tactics that violate search engine guidelines.

This can lead to penalties, such as keyword stuffing, link schemes, and cloaking. Working with SEO service providers who make such promises may save time and money on effective strategies, ultimately harming the website’s ranking and reputation.

Therefore, it is crucial to work with reputable SEO professionals who focus on proven best practices and offer transparency in their strategies and reporting. A legitimate SEO professional will audit the website and provide a customised strategy that aligns with the website’s goals and target audience.

Guaranteed SEO Rankings Are Risky

Guaranteed SEO rankings may sound like a dream come true, but they’re actually pretty risky. In the world of search engine optimisation, there are no guarantees. Promising a spot at the top of page one is not only unrealistic, but it’s also downright deceptive.

Think about it: Google’s algorithm is constantly changing and improving. One day you might rank high for your target keyword, and the next day you could drop off completely. So how can anyone guarantee a specific ranking

Quite simply they can’t!

Working with an SEO agency that guarantees results may increase the risk of receiving a Google penalty.

In fact, some SEO companies that promise guaranteed rankings use shady tactics that could harm your website in the long run.

Black hat techniques like keyword stuffing or buying spammy backlinks might work for a while, but eventually, they’ll get caught by Google’s algorithms (such as Panda or Penguin) and your site will suffer the consequences.

It may take years to completely recover from the effects of a Google penalty and restore your rankings to their pre-penalty position.

What Are Some Qualities of A Reputable SEO Agency?

  • A customised approach that aligns with your website’s goals and target audience.
  • Clear and transparent communication throughout the entire process.
  • Comprehensive SEO audits to identify areas for improvement, such as technical issues, on-page optimisation, and backlink analysis.
  • Customised strategy tailored to your website’s specific needs and goals.
  • Ethical SEO practices that prioritise delivering long-term results and avoid shady tactics.
  • Transparent reporting includes regular progress updates, key metrics, and insights.
  • Access to 24/7 reporting and keyword insight tools
  • Ongoing optimisation and recommendations for continued improvement.
  • In-depth keyword research and analysis to target the most relevant and valuable search terms.
  • Case studies and evidence of their success in multiple industries to showcase their effectiveness
  • Knowledgeable SEO professionals who stay up-to-date with the latest industry trends and best practices.
  • Satisfied clients across different industries and verticals

What can you do to improve your website rankings?

  • If you are a business owner or marketer who is looking to improve your website’s search engine rankings, there are several steps you can take:
  • Focus on creating high-quality content relevant to your target audience and optimised for your target keywords.
  • Build a robust online presence by engaging with your audience on social media and other relevant platforms.
  • Improving website speed and user experience

Stay up-to-date with changes to search engine algorithms and adjust your SEO strategy accordingly.

Consider hiring an experienced SEO professional or  SEO agency to help you develop and implement a comprehensive SEO strategy.

Remember, achieving a high search engine ranking takes time, effort, and patience. Building a strong, sustainable online presence is essential rather than relying solely on achieving a first-page ranking.

SEO Guarantee – In a Nutshell

As we mentioned before, there is no guarantee regarding SEO rankings. Therefore, any SEO company that claims to offer guaranteed SEO services is likely to make false promises. Businesses must focus on high-quality foundational principles such as branding rather than purely results or first-page rankings.


If your looking to partner with an SEO agency to help your business grow AGR Technology is here to help!

We’re not interested in securing you on-page rankings for heaps of irrelevant keywords, or in mass-deploying cookie-cutter “SEO packages” that are the exact same and sold to hundreds of clients and don’t add value.

We work with our clients to develop a tailored SEO strategy that is in line with your key performance indicators for development. Contact the AGR Technology team to learn how our SEO services can be tailored to your specific company goals in the long run.