What we can offer
Search engines are where people go to look for information or products they are interested in so getting your business in front of these prospects is key to position yourself as the solution to their problems.
Whilst Search Engine Optimisation will help improve your organic search another way to improve your search visibility is through Pay Per Click advertising where you pay search engines like Google and Bing to display ads above search results for specific keywords.
The Pay Per Click or PPC for short advertising model enables advertisers to buy targeted ad units and only pay for the clicks that are generated making it an ideal platform to test the waters with commercial keywords to see if they are worth targeting.
Working with our partners AGR Technology can assist you with this process and deploy PPC ads inside the Google Adwords platform.
Effective AdWords/Google Ad Campaigns
Once we setup your Adword campaign we don’t stop there, we will work hard to ensure you get the most out of your campaign and leverage our experience in other ways as shown below.
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How we can help you with your Adword campaigns
- Account setup & management
- Keyword research & optimisation
- Competitor analysis
- Full campaign planning including design of the ad and copy
- Campaign tracking & reporting
- AdWords cost management
- Target customers in the appropriate area
- Minimize the cost of your campaign to get the best value for money
- Calculate the return on your advertising campaign
Locations we can service
Despite been based in Victoria we can service businesses remotely all over Australia. Here are some of the locations we can service.
Albury - Wodonga
Moe - Newborough
Traralgon - Morwell
Other parts of Melbourne
Albury - Wodonga
Gold Coast Tweed heads
Newcastle - Maitland
Kalgoorlie & Boulder
Canberra - Queanbeyan
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FAQ (Frequently Asked Questions)
What is Pay Per Click Advertising and how does it work?
Also known as Search Engine Marketing or SEM for short Pay Per Click advertising is a advertising technique which allows you to purchase advertising from search engines like Google and display the ads at the top of search results for specific keywords.
In addition to search these ad units can also be displayed and targeted to different properties like YouTube along with the thousands of 3rd party websites using the Adsense advertising network which will help to drive targeted traffic to your business.
How much does PPC cost?
When it comes to PPC advertising there is no one size fits all approach so costs will vary depending on the keywords you are targeting, competition levels and industry you operate in.
Our team will work with you to form a strategic plan to capitalize on the best keywords for the lowest price to ensure you get the most out of your campaign.
What’s the difference between PPC & SEO – Pros & Cons
PPC advertising can yield fast results and allows you to test a commercial keyword and quickly determine if it is worth targeting. This enables you to respond fast to changing markets and commercial opportunities.
PPC however if not executed correctly can become a costly exercise as competitors can start bidding on keywords and result in the ad units becoming more expensive.
SEO on the other hand is a more long-term approach that will help to improve your overall brand presence and traffic to your business. SEO also works out to be cheaper in the long term in most cases as you are not paying for all the clicks received when you rank for a keyword.
Both SEO and PPC should be used in conjunction with each other and serve as complimentary tools to achieve brand awareness and conversions for your website.