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If you’re spending on paid ads, you should know exactly what you’re getting back. We help you do that. AGR Technology’s PPC management services combine sharp strategy, clean execution, and rigorous optimisation so every dollar works harder. You’ll get a clear plan, fast wins, and long-term growth across search, social, and shopping, without the guesswork.
Whilst Search Engine Optimisation will help improve your organic search another way to improve your search visibility is through Pay Per Click advertising where you pay search engines like Google and Bing to display ads above search results for specific keywords.
The Pay Per Click or PPC for short advertising model enables advertisers to buy targeted ad units and only pay for the clicks that are generated making it an ideal platform to test the waters with commercial keywords to see if they are worth targeting.
Here’s what we do, how we do it, and how to choose the right PPC partner for your goals.
Book a free consultation call with AGR Technology to see how we can help scale your brand with proven online marketing strategies
Reviews from some of our happy customers:
Justine Brummans
Alessio is both incredibly knowledgeable and personable! He gave me great advice that was catered to me and my situation. Thank you Alessio! Super helpful!
Springfield Equestrian Park
Alessio is amazing! I can not speak highly enough of how helpful and knowledgeable he is, my website he created far exceeded my expectations, he is so accomodating and I can only wish him every success with his business. I rate AGR technology 10 out of 10.
Legacy Energy
We used AGR Technology and dealt with Alessio to design and build our website as well as host our emails. Alessio was a pleasure to deal with and had plenty of ideas that we could implement into our site. He has a great attention to detail, he is also very polite in understanding our goals and what we wanted to achieve with our website.
Thanks mate,
Alex & Rob
Excellent Service
Alessio developed our website for our business and has done a wonderful job. He is very personable and knowledgeable. We have enjoyed working with him. We will be referring others to him and highly recommend him to those who need Tech advice.
MRC Performance
I have been in business for over 10 Years and recently moved to AGR Technology for all our IT needs. They are able to fix nearly anything remotely and always very helpful in recommending appropriate hardware upgrades that do the job as required but not costing more than needed.
Alessio provided an excellent service. He was very dedicated in his method of finding solutions to problems. He continued to try different avenues until he found the reason as to why a particular application was not working. He was very knowledgeable in his understanding of the internet and of applications and how they work, and he was able to apply this knowledge in understanding how to resolve the obstacles that continued to appear. He is understanding towards his client's needs and goals and he is willing to work with his client in achieving those goals. He is a very polite and well mannered person and very calm and gentle in his approach. I would highly recommend Alessio's services to anyone.
Palmira Rigoli
Great work ethics Alessio! We at Totally Gluten Free Products are very happy to have you on board as our IT and SEO master. Very reliable, trustworthy and knowledgeable in the field.
YouTube Comment
Nat's Custom Designs
Alessio from AGR Technology has recently helped me create a website for my business.
Throughout the whole process from start to finish Alessio made the process easy for me, by calling me and explaining each step of the way. I'm not very computer savvy, but with Alessio taking the time to explain in detail everything I needed to know from putting inventory in to having it shipped. He even remotely joined my computer to help guide me through everything.
He's very knowledgeable and is experienced in everything I needed and if there was anything else I needed to know that wasn't something he was familiar with, he researched it.
I would HIGHLY recommend Alessio to anyone. He has not only helped me for now but I know that if I ever needed help with anything else he would definitely go above and beyond to help. Thank you so much for everything you have done. It's been a long process but well worth it 🙂
Byron Macumber
AGR Technology is amazing. not only do they stick with you through out the process, they also accommodate to your wants and needs. They are efficient in their work and they have high integrity. Their capabilities are shown through their website design, and appropriate knowledge of utilities regarding software. over the many years of working with them they have been fantastic. I would recommend to everyone
Very helpful
Alessio was thorough, diligent and kept me updated at all time points. I was very impressed with his performance, passion and dedication. I will continue to use his services.
Wantrup & Associates
Alessio of AGR Technology is an IT guy we rely on whenever we need IT help. His professionalism impressed us right at the first time. He solved many of our IT problems in no time. Excellent communication and speedy response.
We highly recommend this company
From a happy customer
Valeria Bianco
I received AGR contact information from a previous client, who had found their service excellent. So I contacted AGR with some expectations, and I can say they exceeded them. Professional, honest, punctual, reliable, their service is faultless. We can't recommend them highly enough.
Very fast, value for money and a comprehensive service
AGR is professional, organised and very skilled at what they do. They take the initiative, looking after all the details that you would not have thought of to enhance your website presence, marketing funnel and automated appointment bookings. Big bonus - pricings are at a fraction of the cost of competitors.
Customer testimonial
Alessio from AGR Technology is wonderful at gently guiding the less technically savvy users to solve problems. Back up service excellent. Highly recommended
SEO for website
The team is very cooperative and delivers clean and very efficient work.
Raimond Volpe
Nothing but good things to say about Alessio. He has been great service and great at communicating with me by both phone and email. Very good knowledge and problem-solving ability with our web development. I would thoroughly recommend Alessio and AGR Technology to anyone wanting online marketing or web development
Website design
Big thank you to Alessio at AGR Technology for a smooth and easy website development process. Nothing was to difficult to accomplish, I can highly recommend his first class service.
Supporting businesses of all sizes to get ahead with digital solutions
Why work with us?
What PPC Management Includes
Account And Strategy Setup
We start with a crisp plan: your targets, timelines, budgets, and benchmarks. Then we tidy or build accounts to best practice, naming conventions, granular structure, conversion actions, audience segments, and tracking. Expect:
- Goal mapping to revenue (MQL/SQL, sales, or online orders)
- Clean account architecture for control and scale
- Conversion actions aligned with business value (not just clicks)
- Clear measurement plan across platforms
Want a second set of eyes on your setup? Request a free account audit
Keyword And Audience Research
We don’t chase vanity terms. We build profitable intent coverage.
- Search intent mapping (bottom, mid, and top-of-funnel)
- Exact, phrase, and broad match strategy with negative keyword hygiene
- Audience layering: in-market, custom segments, remarketing lists
- Location and schedule controls for efficiency
Ad Creative And Extensions
Creative does the heavy lifting. We produce assets that speak to searchers and your brand.
- Responsive search ads with strong hooks and proof
- Ad extensions: sitelinks, callouts, structured snippets, lead forms
- Social-first creative for Meta, LinkedIn, and TikTok (static, carousels, video)
- Message testing frameworks to lift CTR and quality score
Landing Pages And Conversion Tracking
Traffic is wasted without a solid destination and clean data.
- High-converting landing pages with clear value props, social proof, and fast load speeds
- CRO basics: form friction reduction, trust badges, above-the-fold clarity
- Conversion tracking via GA4, platform pixels, server-side tagging (where appropriate)
- UTM standards for accurate channel attribution
Ongoing Optimization And Testing
PPC is never “set and forget.” We iterate each week.
- Search term reviews, query sculpting, and negative keyword updates
- Bid/budget reallocation by marginal ROI
- A/B tests on copy, creative, and offers
- Feed optimisation for Shopping: titles, attributes, and schema
- Weekly check-ins: monthly strategy sessions with roadmap updates
Speak with a PPC specialist at AGR Technology and get a tailored plan.
Platforms And When To Use Them
Search: Google Ads And Microsoft Advertising
Use search when intent is clear and immediate. We target high-value queries with structured campaigns and smart bidding (tROAS/tCPA) grounded in real conversion values. Microsoft Advertising often delivers cheaper CPCs in some B2B niches, worth testing alongside Google.
Best for: lead gen with strong service keywords, local services, high-intent B2B, and “emergency” categories.
Shopping And Feeds For Ecommerce
Shopping ads thrive on clean product data. We fix feeds (titles, attributes, GTINs), structure campaigns by margin and price bands, and sync Merchant Center promotions.
Best for: ecommerce brands with 20+ SKUs, seasonal ranges, or high-margin bundles.
Social: Meta, LinkedIn, TikTok
Social captures demand and builds new audiences. We tailor creative by platform:
- Meta/Facebook for scale and retargeting efficiency
- LinkedIn for precise B2B targeting by job title, industry, and firmographics
- TikTok for thumb-stopping video and younger demographics
Best for: mid-funnel education, remarketing, and offer testing.
Display, Video, And Programmatic
Use display and video to reach, educate, and retarget at efficient CPMs. We run YouTube for education and credibility, and programmatic for reach with brand safety controls.
Best for: category education, new product launches, and multi-touch journeys.
Retargeting And Performance Max
Retargeting mops up demand from site visitors and CRM lists. Performance Max can unlock incremental conversions when fed with high-quality assets, correct conversion goals, and robust audience signals. We isolate branded queries where needed to measure true incremental lift.
Best for: scaling what already works without losing efficiency.
Enterprise PPC Management: Scaling Growth & Maximizing ROI
Enterprise PPC management requires a sophisticated, data-driven approach to handle massive budgets, complex campaigns, and international markets. AGR Technology excels in executing high-volume PPC strategies, focusing on advanced audience segmentation, multi-channel ad delivery, and rigorous ROAS maximization. We manage extensive keyword portfolios across numerous products or services, utilizing advanced bidding algorithms and comprehensive conversion tracking to ensure your multi-million dollar ad spend drives significant, measurable returns. Trust our experts to navigate the intricacies of enterprise-level paid advertising and deliver scalable, profitable growth for your global brand.
Small Business PPC Management: Driving Local Conversions
For small businesses, PPC must deliver a rapid, high Return on Investment (ROI). AGR Technology provides focused Small Business PPC management designed to stretch every advertising dollar. We prioritize local PPC strategies, leveraging tight geo-targeting, highly relevant long-tail keywords, and compelling ad copy to capture high-intent customers in your service area. Our services focus on immediate wins, driving qualified leads and store visits while maintaining budget control and providing crystal-clear performance reports. Get immediate visibility and maximize your local market impact with our expert, cost-effective paid ad solutions.
Google Ads Management: Master the World’s Largest Ad Platform
Dominate the search results with professional Google Ads management from AGR Technology. As the premier Paid Search platform, effective Google Ads requires continuous optimization of campaigns across Search, Display, Shopping, and Video (YouTube). Our specialists focus on improving your Quality Score to lower your Cost Per Click (CPC), performing in-depth keyword research, and conducting rigorous A/B testing of ad creatives and landing pages. We implement smart bidding strategies and utilize powerful Google Analytics insights to connect clicks directly to profitable conversions, ensuring your brand stands out in the most competitive digital space.
Bing Ads Management (Microsoft Advertising): Unlock High-Value Audiences
Don’t overlook the lucrative potential of Microsoft Advertising (Bing Ads) management. AGR Technology strategically utilizes Bing Ads to tap into a distinct, often older, higher-income audience that frequently searches on the Bing network, including the Microsoft Edge browser. We specialize in optimizing campaigns for platforms like LinkedIn and the Microsoft Audience Network, often achieving a lower Cost Per Conversion (CPA) than on comparable Google platforms. Partner with us to diversify your paid media spend, capitalize on the efficiency of Bing, and capture valuable customers your competitors may be ignoring.
KPIs, Reporting, And Attribution
Core Metrics: CPC, CTR, CPA, ROAS
We focus on the numbers that actually move revenue:
- CPC and CTR: signal of targeting and creative relevance
- CPA: cost to acquire a lead or sale
- ROAS: revenue return on ad spend
- Quality Score and conversion rate: levers to reduce costs
You’ll get a live dashboard and concise commentary, not a data dump.
Incrementality And Lifetime Value
We look beyond last-click. Multi-touch journeys, sales cycles, and LTV matter. For lead gen, we integrate CRM data to track from MQL to SQL to revenue. For ecommerce, we report by cohort and margin, not just gross revenue.
Tracking Stack: Pixels, UTMs, And Consent
Data quality is non-negotiable. We set up:
- GA4 and platform pixels with server-side tagging where appropriate
- UTM standards for campaigns, ad groups, and creatives
- Consent mode and privacy-safe configuration to respect regulations
End result: trustworthy data that stands up in a board meeting.
A Proven Management Process
Discovery And Goal Setting
We start by understanding your unit economics, funnel, and constraints. We set targets by stage, CPL/CPA for lead gen, tROAS for ecommerce, and align to your sales capacity and inventory.
Deliverables:
- Growth thesis and channel mix
- Measurement plan and dashboards
- 90-day roadmap with milestones
Build And Launch
We build fast and clean: structure, audiences, creative, and tracking. Launches are phased to control risk and learn quickly.
What we ship:
- Campaign structures with naming standards
- Ad copy, creatives, and extensions
- Landing pages or CRO updates
- QA checklist and go-live plan
Learn And Iterate
Within the first 2–4 weeks we test bids, creative angles, and audiences. We cut what’s not working, double down on winners, and document learnings.
Cadence:
- Weekly optimisations and tests
- Fortnightly performance reviews
- Monthly strategy sessions
Scale And Safeguard
When signals are strong, we scale budgets methodically to avoid volatility. We also protect performance with:
- Brand safety and negative list management
- Bid caps and budget guardrails
- Seasonality plans and inventory alignment
Ready to see what this looks like for your business? Book a strategy call with AGR Technology.
How To Choose A PPC Partner
Questions To Ask Before You Sign
- What does success look like in 90 days and 12 months?
- How will you measure incrementality, not just last-click?
- Who will manage our account day to day, and how often will we meet?
- What’s the test plan for creative, audiences, and offers?
- How will you handle tracking, GA4, UTMs, and consent mode?
Red Flags And Pitfalls To Avoid
- Vague reporting or vanity metrics
- No negative keyword strategy or search term reviews
- One-size-fits-all structures and zero testing cadence
- Overreliance on automation without human oversight
- No access to your own ad accounts or data
Compliance, Brand Safety, And Data Privacy
We apply strict controls for sensitive categories, align with platform policies, and set consent and tagging correctly. Your ad accounts and data remain yours. We use allowlists/blacklists, exclude sensitive placements, and document processes for audits.
Want a clear proposal with exact deliverables and pricing? Request a proposal from AGR Technology.
Conclusion
PPC should be accountable and profitable. With AGR Technology, you get a partner who treats your budget like it’s our own, clean build, sharp creative, rigorous testing, and honest reporting. Whether you’re fixing waste, launching something new, or scaling what already works, we’ll give you a straight plan and the team to deliver it.
Book a free consultation call with AGR Technology to see how we can help scale your brand with proven online marketing strategies
Frequently Asked Questions
What do PPC management services include?
Comprehensive PPC management services cover strategy and account setup, keyword and audience research, ad creative and extensions, landing pages and conversion tracking, and ongoing optimization. Expect clean account structures, negative keyword hygiene, CRO basics, GA4 and pixel setup, weekly iterations, and clear reporting tied to revenue metrics.
How much budget do I need to start PPC?
Minimum viable budgets depend on model and goals. Lead gen often needs AU$3k–$8k/month across 1–2 channels; ecommerce typically AU$5k–$15k/month based on AOV and margin. Allocate test budgets for new platforms with decision gates, and model CPC, CVR, CPA, and ROAS before scaling. We can assist with planning an ideal ad budget based on research in your industry and chosen market to ensure you have an actionable plan.
Which platforms should I use: Google, Microsoft, or paid social?
Consider using search (Google Ads, Microsoft Advertising) for high-intent queries; Microsoft can be cost-efficient in some B2B niches. Choose Shopping for eCommerce with solid product feeds. Use Meta for scale and retargeting, LinkedIn for precise B2B, TikTok for younger audiences, and YouTube/programmatic for education and reach. We can help advise the ideal platforms and targeting for your products or services and target market demographic.
How do you measure ROI in PPC management services?
Track CPC, CTR, CPA, ROAS, Quality Score, and conversion rate, but go beyond last-click. Integrate GA4, pixels, UTMs, and consent mode, and use server-side tagging where appropriate. For lead gen, connect CRM to follow MQL→SQL→revenue; for ecommerce, analyze cohorts, margin, and incrementality.
How long does it take to see results from PPC?
Early signals usually appear within 2-4, as data accumulates for bids and targeting. Meaningful optimization cycles often take 4–6 weeks, with a solid performance picture and scaling decisions within 60–90 days. Speed depends on budget, conversion volume, sales cycle, and creative testing velocity.
What’s the difference between PPC and SEO, and should I run both?
PPC buys immediate, targeted traffic and is highly measurable but pay-to-play. SEO builds compounding, organic visibility over time but requires patience. Most brands benefit from both: PPC for fast demand capture and testing insights, SEO for sustainable growth and lower long-term acquisition costs.