Enterprise PPC Management

If your paid media budget spans regions, brands, or business units, the stakes are higher. Mistakes get expensive fast, and good work needs to be repeatable at scale. We built our enterprise PPC management service to give large organizations clear strategy, strong controls, and the tooling to execute at pace, without sacrificing governance.

At AGR Technology, we partner with teams to architect accounts, automate workflows, align stakeholders, and prove impact. Google Ads, Microsoft Advertising, Meta Ads, and Performance Max, we handle the lot. Ready to get serious about efficiency and growth? Let’s talk.

Book a free consultation call with AGR Technology to see how we can help scale your brand with proven online marketing strategies

Reviews from some of our happy customers:

Justine Brummans

Alessio is both incredibly knowledgeable and personable! He gave me great advice that was catered to me and my situation. Thank you Alessio! Super helpful!

Justine Brummans Owner at Brummans Education

Springfield Equestrian Park

Alessio is amazing! I can not speak highly enough of how helpful and knowledgeable he is, my website he created far exceeded my expectations, he is so accomodating and I can only wish him every success with his business. I rate AGR technology 10 out of 10.

Emily Bannister

Legacy Energy

We used AGR Technology and dealt with Alessio to design and build our website as well as host our emails. Alessio was a pleasure to deal with and had plenty of ideas that we could implement into our site. He has a great attention to detail, he is also very polite in understanding our goals and what we wanted to achieve with our website.

Thanks mate,
Alex & Rob

Alexander Stamatakis

Excellent Service

Alessio developed our website for our business and has done a wonderful job. He is very personable and knowledgeable. We have enjoyed working with him. We will be referring others to him and highly recommend him to those who need Tech advice.

Rebecca Mustey Owner of Kyabram District Garden Supplies

MRC Performance

I have been in business for over 10 Years and recently moved to AGR Technology for all our IT needs. They are able to fix nearly anything remotely and always very helpful in recommending appropriate hardware upgrades that do the job as required but not costing more than needed.

Matthew Calleja Business owner MRC Performance

Alessio provided an excellent service. He was very dedicated in his method of finding solutions to problems. He continued to try different avenues until he found the reason as to why a particular application was not working. He was very knowledgeable in his understanding of the internet and of applications and how they work, and he was able to apply this knowledge in understanding how to resolve the obstacles that continued to appear. He is understanding towards his client's needs and goals and he is willing to work with his client in achieving those goals. He is a very polite and well mannered person and very calm and gentle in his approach. I would highly recommend Alessio's services to anyone.

Salvatore Arturo Lamagna

Palmira Rigoli

Great work ethics Alessio! We at Totally Gluten Free Products are very happy to have you on board as our IT and SEO master. Very reliable, trustworthy and knowledgeable in the field.

Palmira Rigoli Owner Totally Gluten Free Products

YouTube Comment

Brilliant work! thanks very much, you saved my day. I liked the fact that you're articulate as well.

Zak Mitala

Nat's Custom Designs

Alessio from AGR Technology has recently helped me create a website for my business.
Throughout the whole process from start to finish Alessio made the process easy for me, by calling me and explaining each step of the way. I'm not very computer savvy, but with Alessio taking the time to explain in detail everything I needed to know from putting inventory in to having it shipped. He even remotely joined my computer to help guide me through everything.

He's very knowledgeable and is experienced in everything I needed and if there was anything else I needed to know that wasn't something he was familiar with, he researched it.
I would HIGHLY recommend Alessio to anyone. He has not only helped me for now but I know that if I ever needed help with anything else he would definitely go above and beyond to help. Thank you so much for everything you have done. It's been a long process but well worth it 🙂

Natalie Moore Business Owner

Byron Macumber

AGR Technology is amazing. not only do they stick with you through out the process, they also accommodate to your wants and needs. They are efficient in their work and they have high integrity. Their capabilities are shown through their website design, and appropriate knowledge of utilities regarding software. over the many years of working with them they have been fantastic. I would recommend to everyone

Byron Macumber

Very helpful

Alessio was thorough, diligent and kept me updated at all time points. I was very impressed with his performance, passion and dedication. I will continue to use his services.

Business In Melbourne

Wantrup & Associates

Alessio of AGR Technology is an IT guy we rely on whenever we need IT help. His professionalism impressed us right at the first time. He solved many of our IT problems in no time. Excellent communication and speedy response.
We highly recommend this company

From a happy customer

Accounts

Valeria Bianco

I received AGR contact information from a previous client, who had found their service excellent. So I contacted AGR with some expectations, and I can say they exceeded them. Professional, honest, punctual, reliable, their service is faultless. We can't recommend them highly enough.

Valeria Bianco Owner of Soultrees

Very fast, value for money and a comprehensive service

AGR is professional, organised and very skilled at what they do. They take the initiative, looking after all the details that you would not have thought of to enhance your website presence, marketing funnel and automated appointment bookings. Big bonus - pricings are at a fraction of the cost of competitors.

Maria CEO

Technical help

A great asset when building a website and expertise in technical help.

Customer from Melbourne

Customer testimonial

Alessio from AGR Technology is wonderful at gently guiding the less technically savvy users to solve problems. Back up service excellent. Highly recommended

Belinda Liggins

SEO for website

The team is very cooperative and delivers clean and very efficient work.

Muhammad Asim SEO

Raimond Volpe

Nothing but good things to say about Alessio. He has been great service and great at communicating with me by both phone and email. Very good knowledge and problem-solving ability with our web development. I would thoroughly recommend Alessio and AGR Technology to anyone wanting online marketing or web development

Raimond Volpe CEO Dynamo Selling

Website design

Big thank you to Alessio at AGR Technology for a smooth and easy website development process. Nothing was to difficult to accomplish, I can highly recommend his first class service.

Shaban Mehmet Director Version1Software

Supporting businesses of all sizes to get ahead with digital solutions

Why work with us?

What Sets Enterprise PPC Apart

Scale, Complexity, And Risk

Enterprise PPC lives where volume and variability meet. You’re juggling:

• Hundreds or even thousands of keywords and assets across search, shopping, PMax, and brand portfolios
• Frequent product, price, and promo changes driven by merchandising and inventory
• Multiple data sources: CRM, analytics, CDP, offline conversions, and LTV cohorts
• Tight risk controls on brand terms, competitor activity, and regulated ad copy

At this scale, manual work breaks. We carry out modular account structures, guardrails on Smart Bidding, and monitoring that catches spend leaks and data drift before they bite.

Stakeholders, SLAs, And Governance

Enterprise PPC isn’t just bids and budgets, it’s people and process:

• Clear SLAs for requests, launches, and approvals
• Agile cadences with marketing, product, finance, and legal
• Documented runbooks for incidents, platform changes, and vendor escalations

We set up a shared operating rhythm: weekly performance stand-ups, monthly executive readouts, and quarterly planning tied to commercial goals (revenue, ROAS, CAC, margin). Decisions are logged: accountability is clear.

Global, Multi-Brand, And Regulated Environments

Multi-country and multi-brand programs require localization and control:

• Market-level nuances (language, currency, tax, promotions, holidays)
• Central brand guidelines with market flexibility
• Regulatory requirements (health, finance, government) with auditable approvals

We design playbooks that balance central governance and local impact, creative libraries, negative keyword frameworks, and market-specific bid targets, so teams can move fast within safe boundaries.

Strategy And Account Architecture

Modular Structures: Brand, Non-Brand, Competitor, Retargeting

We build accounts in modules that map to intent and control:

• Brand: protect share, control SERP coverage, manage partner cannibalization
• Non-brand: harvest incremental demand with clear CPA/ROAS targets
• Competitor: strict governance, careful copy, monitored impression share
• Retargeting/prospecting: segment by funnel stage, audience quality, and LTV

This structure enables budget partitioning, clean reporting, and consistent testing across markets and business units.

Global And Multi-Market Architecture (Locales, Currencies, Languages)

For multi-country rollouts, we standardize where it counts and localize where it matters:

• Naming conventions, labels, and shared negative lists
• Feed variants per locale (currency, availability, shipping)
• Language-appropriate RSAs and assets with centrally approved templates
• Country-level budget caps, pacing rules, and exchange-rate awareness

We use Google Ads and Microsoft Advertising shared libraries, MCC-level scripts, and SA360 (or API-first workflows) to keep governance tight.

Thematic vs. Granular Builds, RSAs, And Performance Max Placement

Keyword and campaign design depends on data density and creative supply:

• Thematic builds (fewer, broader ad groups) pair well with RSAs and strong audience signals
• Granular builds increase control where budgets are large and queries are sensitive
• Performance Max is placed intentionally: feeds are segmented by margin, lifecycle, or country: brand exclusions are configured where appropriate: creative assets are versioned and labelled for testing

We document why each module exists, its objective, and how it’s measured. No mystery meat campaigns.

Automation, AI, And Bidding

Smart Bidding Guardrails: Targets, Floors, And Budgets

We lean into machine learning with human guardrails:

• Target ROAS/CPA set by margin and LTV cohorts, not guesswork
• Bid floors/ceiling logic for sensitive categories and regulated terms
• Budget caps and pacing with anomaly alerts (e.g., spend spikes, CPC drift, feed breaks)

We align conversion value rules with business reality, shipping costs, returns, lead quality scores, and push offline conversions back to the platforms for better signal.

Scripts, Rules, APIs, And Workflow Automation

Repetitive work becomes code:

• Pacing and budget rebalancing scripts at the portfolio level
• 404 and policy violation monitors for ad/landing pages
• Query mining and negative list maintenance
• Slack/Teams alerts for disapproved ads, feed errors, and inventory gaps

Where useful, we integrate via Google Ads API, Microsoft Ads API, and BigQuery to build custom workflows beyond what SA360 or native UIs offer.

Feed Management And Creative Automation At Scale

Shopping and PMax depend on clean, rich feeds. We handle:

• Feed normalization and enrichment (titles, attributes, GTIN, availability)
• Rules for margin tiers, seasonal flags, and inventory suppression
• Asset generation at scale: RSA pinning strategies, image/video variants, and localized copy templates

Result: better coverage, higher relevance, and less wasted spend.

Budgeting, Forecasting, And Scaling

Portfolio Budgets, Pacing, And Spend Governance

We manage budgets like a portfolio, not a pile of line items:

• Tiered allocations: defend brand, grow high-ROAS non-brand, cap test budgets
• Centralized pacing with market-level flexibility and change logs
• Finance-friendly reconciliations that match accruals and invoice schedules

Every dollar has a job. Every variance has an explanation.

Forecast Scenarios, Seasonality, And Capacity Constraints

We forecast with ranges, not false precision:

• Scenario planning by CPC, conversion rate, and supply constraints
• Seasonality overlays (holidays, events, fiscal calendars)
• Capacity-aware spend (contact center limits, delivery SLAs, stock levels)

We combine GA4, platform data, and historical baselines to get realistic outlooks that leaders can plan around.

Expansion: New Markets, Retail Media, And PMax

When growth is the brief, we map the runway:

• Market entry playbooks: legal, language, payments, and shipping considerations
• Retail media pilots (Amazon Ads, eBay, Woolworths/Coles networks) with SKU-level ROI
• Structured PMax expansion with asset groups by margin and lifecycle

We scale only when measurement is sound and operations can cope.

Measurement, Testing, And Reporting

First-Party Data, Consent, And Offline Conversion Integrations

With privacy changes and Consent Mode, first-party data is the backbone:

• GA4 with server-side tagging and Consent Mode v2
• CRM integrations (Salesforce, HubSpot) to post back offline conversions and lead stages
• Enhanced conversions and hashed identifiers under a clear consent framework

We align tracking with legal counsel and document data flows for auditability.

Attribution Options: MTA, MMM, And Incrementality Testing

No single model answers every question. We use:

• Platform models for day-to-day optimization (data-driven attribution where eligible)
• MMM for long-run budget allocation across channels
• Geo and audience-based lift tests to measure incrementality

The output is practical: which campaigns to fund, which to fix, and which to retire.

Experiment Design, Test Roadmaps, And Executive Dashboards

We keep testing structured and visible:

• Quarterly test roadmaps with hypotheses, power analysis, and success criteria
• Clean-room or audience-split tests where needed
• Executive dashboards in Looker Studio or Power BI with drill-downs by market, brand, and product

Leaders get the signal, practitioners get the detail, and tests don’t vanish into the ether.

Governance, Compliance, And Collaboration

Approval Workflows, Brand Safety, And Regulatory Compliance

We put compliance first:

• Role-based approvals for ads, sitelinks, and assets
• Brand safety controls: negative placements, brand exclusions in PMax, and content suitability
• Regulatory checkpoints for restricted categories with evidence trails

Everything is documented and reviewable.

Cross-Channel Alignment With SEO, CRO, Email, And Sales

PPC works best when it’s not working alone:

• Search term insights feed SEO roadmaps: SEO content supports Quality Score
• CRO partners help landing pages convert: we share test learnings both ways
• Email and lifecycle teams receive audience signals: sales gets cleaner lead quality

We join your operating model rather than adding noise to it.

In-House vs. Agency Models And Vendor/Tool Stack Selection

We’re flexible on engagement:

• Full-service management for teams that want a single accountable partner
• Hybrid models where we build the system, then coach your in-house team
• Tooling advice across SA360, Campaign Manager 360, feed platforms, and tag management

Our goal is capability, not dependency.

Conclusion

Enterprise PPC management needs clear strategy, clean data, and strong controls, then the creativity to find new pockets of performance. If you’re running multi-market budgets and feeling the strain, we can help you regain control and accelerate growth.

Here’s the next step:

• Book a strategy call with AGR Technology to review your account structure, bidding setup, and measurement gaps
• Get a concise action plan with priorities, timeline, and ownership
• Decide whether you want us to carry out, coach your team, or set up the system and hand it over

No fluff, just a reliable operating model for paid media at scale. Contact us to get started.

Enterprise PPC Management: Frequently Asked Questions

What is enterprise PPC management and how is it different from standard PPC?

Enterprise PPC management handles large, complex programs across regions, brands, and business units. It emphasizes modular account structures, automation, and strict governance to reduce risk. Stakeholder alignment, SLAs, and documented runbooks ensure repeatability at scale, while guardrails on Smart Bidding and monitoring prevent spend leaks and data drift.

How do you structure enterprise PPC accounts for multi-brand and multi-market programs?

We use modular builds—brand, non-brand, competitor, and retargeting—mapped to intent and control. Global rollouts standardize naming, labels, and negatives, while localizing feeds, assets, and budgets by country and language. This enables clean reporting, market-level flexibility, and consistent testing across brands and regions.

How does AGR Technology use automation and AI while maintaining control?

We lean into Smart Bidding with guardrails: ROAS/CPA targets tied to margin and LTV, bid floors/ceilings for sensitive terms, and budget caps with anomaly alerts. Scripts and APIs automate pacing, policy checks, query mining, and feed health, with Slack/Teams alerts to surface issues fast.

What governance and compliance processes are included in enterprise PPC management?

Governance covers SLAs, approval workflows, and auditable change logs. Brand safety includes negative placements, PMax brand exclusions, and content suitability settings. Regulated categories follow role-based approvals and evidence trails. We align tracking with legal and Consent Mode v2, documenting data flows for auditability.

How long does it take to see results from enterprise PPC changes?

Expect quick hygiene wins within 2–4 weeks (feed fixes, negative keywords, budget pacing) and more stable performance gains over 6–12 weeks as bidding learns and tests conclude. Multi-market restructures or consent/CRM integrations can require 1–3 quarters to fully realize impact and stabilize reporting.

When should a company move to enterprise PPC management?

Consider it when budgets span multiple regions or brands, frequent catalog or promo changes strain teams, or compliance risk is high. Operational signals include millions of keywords/assets, multiple data sources (CRM, offline conversions), and the need for formal SLAs, governance, and automation to scale reliably.