Need a reliable way to offer Swedish SEO without hiring an in‑house team? We help agencies, studios, and consultants deliver high‑quality white‑label SEO for Sweden, quietly under your brand. From local keyword research to technical fixes and reporting, AGR Technology plugs into your workflow so you can scale capacity, keep margins healthy, and protect client relationships.
Get in contact with our team for a fully bespoke SEO campaign proposal
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Contact us today to find out how our SEO consultants can help take your online presence to the next level.
Defining White-Label SEO And Who It Benefits

White‑label SEO means we plan, execute, and report on search campaigns while you remain the face of the work. Your brand stays front and centre: our team handles the heavy lifting.
Who it suits:
- Marketing agencies and web studios needing extra capacity during growth or busy periods.
- Consultants launching SEO services without building a full delivery team.
- PR and content shops that want technical SEO, digital PR, and link acquisition handled end‑to‑end.
What you get:
- A dedicated delivery team that operates as an extension of your agency.
- Processes, documentation, and reporting branded to you.
- Proven playbooks for Swedish markets (language, culture, and legal compliance).
Sweden’s SEO Landscape And Local Nuances
Succeeding in Sweden isn’t just translating copy. It’s local search intent, tone, and trust.
What matters in Sweden:
- Language and tone: Swedish language content (including å, ä, ö) with natural phrasing. Many Swedes read English, but Swedish pages often convert better for local queries.
- Search engines: Google dominates search in Sweden (over 95% share, StatCounter). We optimise for Google first, while ensuring solid visibility across other engines.
- Local signals: .se domains, Swedish hosting or fast EU CDNs, BankID references where relevant, local addresses, and Google Business Profile optimisation for Stockholm, Göteborg, Malmö and beyond.
- E‑E‑A‑T: Swedish users value clarity and credibility. Real author bios, transparent sources, and accurate pricing or service details support conversions.
- Compliance: GDPR applies: Sweden’s IMY (Integritetsskyddsmyndigheten) enforces privacy. Consent for tracking, accurate cookie banners, and compliant data retention matter.
- Technical quality: Strong Core Web Vitals, fast mobile pages, and clean schemas (Product, Organization, LocalBusiness, FAQ) to win rich results and CTR.
Essential Whitelabel Deliverables For Swedish Markets

We build packages you can resell confidently, from foundational SEO to advanced growth:
Technical SEO
- Audits: crawlability, indexation, internal linking, sitemap/robots, hreflang (Nordics), canonicalisation, structured data, Core Web Vitals.
- Fixes: page speed, JavaScript rendering, lazy loading, CWV optimisation, log file analysis to resolve crawl waste.
On‑Page & Content
- Swedish keyword research: head terms, long‑tails, and regional variants (e.g., “Stockholm flyttfirma”, “pris”, “kostnad”, “jämförelse”).
- Content localisation: native Swedish copy, tone adjustments, and term choices Swedes actually search.
- Content production: service pages, category hubs, comparisons, FAQs, and editorial calendars mapped to buyer stages.
Local SEO (Google Business Profile)
- GBP setup and optimisation: categories, Swedish descriptions, services, and products.
- Review strategy: response templates and trust building.
- Local citations: Sweden‑relevant directories (.se focus) and NAP consistency.
Digital PR & Link Earning
- Sweden‑relevant outreach: media, forums, and community sites that actually move the needle.
- Asset‑led PR: data stories, guides, and tools positioned for Nordic publications.
- Risk management: zero‑spam policy, disavow where necessary, and long‑term link equity.
Analytics & Governance
- GA4 and Search Console setup, goal and event tracking, consent mode where applicable.
- KPI frameworks aligned with commercial outcomes: rankings, organic sessions, CTR, conversions, and pipeline metrics.
White‑Label Collateral
- Branded strategy decks and roadmaps.
- Monthly reports and quarterly business reviews (QBRs) with your logo and style.
- Sales enablement: proposal copy, scope templates, and case study material you can share with prospects.
Selecting The Right Swedish Whitelabel Partner
Not all providers understand Nordic markets. Here’s how we stack up, and what you should look for, whether you choose us or not.
What to check
- Swedish market experience: native copywriting, local media relationships, past wins in .se.
- Technical depth: proven ability with migrations, complex architectures, and international SEO/hreflang.
- Clean link acquisition: quality thresholds, review processes, and documentation.
- Data protection: GDPR‑compliant handling and EU hosting options for reporting assets.
- Reporting quality: business‑focused insights, not just rank dumps.
Why agencies choose AGR Technology
- We’ve delivered SEO campaigns across Nordic markets with measurable growth in non‑branded visibility and pipeline.
- Senior oversight on every account: no set‑and‑forget. Clear SLAs and consistent communication.
- White‑label assets you’ll be proud to send to clients.
Compliance, Contracts, And Data Privacy
- GDPR by design: data minimisation, access controls, and documented processing. We can act as a processor under your DPA and provide EU‑centric storage for logs and reports.
- Contracts that protect your client list: NDAs, non‑solicit clauses, and white‑label commitments.
- Consent and analytics: support for Consent Mode, server‑side tagging if required, and compliant retention settings in GA4.
Red Flags And Common Pitfalls
- Link spam or PBNs disguised as “digital PR.” If it looks too cheap, it usually is.
- Translation‑only content with no localisation or search validation.
- Thin reporting with no actions or business context.
- No migration plan for redesigns, organic traffic can tank without proper redirects, hreflang, and testing.
Workflow: Onboarding, Execution, And Reporting
You need a partner who’s easy to slot into your process. Here’s how we run things, simple, predictable, and white‑label from day one.
Onboarding (Week 1–2)
- Discovery: goals, ICP, competitors, and Swedish market fit.
- Access: GA4, GSC, CMS, and hosting where needed.
- Strategy: keyword map, technical audit plan, content priorities, and KPI baseline. All in a deck with your branding.
Execution (Ongoing)
- Technical: carry out fixes, prioritised by impact and effort.
- Content: briefs, native Swedish copy, and on‑page optimisation.
- Local: GBP optimisation, reviews plan, and local citations.
- PR/Links: outreach to Swedish publications and relevant sites.
Communication
- Weekly updates in your channel (Slack/Teams/email) under your brand.
- Monthly performance reviews and clear next steps.
- QBRs focused on growth opportunities: new categories, product lines, or regions.
White-Label Reporting That Preserves Your Brand
- Branded dashboards: Looker Studio with your logo, colours, and custom KPIs.
- Executive summaries: one‑page takeaways your clients actually read.
- Evidence‑based: annotated wins, test learnings, and a rolling backlog so clients see the roadmap.
Conclusion
If you’re ready to offer Swedish SEO without extra hires, we’re here to help. AGR Technology delivers technical depth, native‑level content, and clean PR, quietly under your brand.
Get in contact with our team for a fully bespoke SEO campaign proposal
Frequently Asked Questions
What is white-label SEO in Sweden and who benefits from it?
White-label SEO in Sweden means a specialist team plans, executes, and reports on campaigns under your brand. It’s ideal for marketing agencies, web studios, and consultants that need capacity without hiring. PR and content shops also benefit by outsourcing technical SEO, digital PR, and link acquisition end-to-end.
How do whitelabel SEO services in Sweden go beyond translation?
Effective Swedish SEO localizes search intent, tone, and terminology. It includes native Swedish content (å, ä, ö), Google-first optimization, local signals (.se domains, Swedish hosting, BankID mentions where relevant), Google Business Profile for cities like Stockholm and Göteborg, strong E‑E‑A‑T, GDPR compliance, and fast, mobile-friendly pages with clean structured data.
What deliverables come with Swedish white-label SEO packages?
Typical deliverables include technical audits and fixes, Swedish keyword research and content production, Google Business Profile setup and local citations, digital PR and link earning focused on Nordic outlets, plus GA4/Search Console tracking and branded reporting. You also get sales enablement collateral, strategy decks, and QBRs aligned to commercial KPIs.
How are pricing and KPIs handled for white-label SEO services in Sweden?
Pricing is scoped after discovery with clear inclusions, partner-friendly rates, and optional result-linked incentives. KPIs track visibility (rankings, impressions), traffic quality, conversions, and technical health (Core Web Vitals, index coverage). You can typically receive a branded proposal within 1–2 business days to share with your client.
Is Swedish white-label SEO GDPR-compliant, and what safeguards are used?
Yes—programs should follow GDPR and IMY guidance with data minimization, access controls, and documented processing. Look for EU-centric storage for logs and reports, accurate cookie consent, Consent Mode where applicable, and compliant GA4 retention. Contracts often include NDAs, non-solicitation, and processor terms under your DPA.
Does a .se domain help SEO in Sweden, or is .com enough?
A .se domain can boost local relevance and trust, especially for Swedish-language queries and local intent. However, a well-optimized .com can also rank if it uses Swedish content, geo-targeting in Search Console, fast EU hosting/CDNs, localized signals (addresses, GBP), and strong internal linking and hreflang where relevant.
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Alessio Rigoli is the founder of AGR Technology and got his start working in the IT space originally in Education and then in the private sector helping businesses in various industries. Alessio maintains the blog and is interested in a number of different topics emerging and current such as Digital marketing, Software development, Cryptocurrency/Blockchain, Cyber security, Linux and more.
Alessio Rigoli, AGR Technology






