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If you’re servicing clients across Auckland, Wellington, Christchurch or beyond and need dependable SEO delivery under your brand, we can help. At AGR Technology, we operate as your silent SEO team, strategy, execution, and reporting done to your standards, on time, and in your voice. This page covers how our whitelabel SEO works in New Zealand, what you can resell, pricing models, compliance, and what to look for in a partner.
Book a free consultation call with AGR Technology to see how we can help scale your brand with proven SEO strategies
Reviews from some of our happy customers:
Justine Brummans
Alessio is both incredibly knowledgeable and personable! He gave me great advice that was catered to me and my situation. Thank you Alessio! Super helpful!
Springfield Equestrian Park
Alessio is amazing! I can not speak highly enough of how helpful and knowledgeable he is, my website he created far exceeded my expectations, he is so accomodating and I can only wish him every success with his business. I rate AGR technology 10 out of 10.
Legacy Energy
We used AGR Technology and dealt with Alessio to design and build our website as well as host our emails. Alessio was a pleasure to deal with and had plenty of ideas that we could implement into our site. He has a great attention to detail, he is also very polite in understanding our goals and what we wanted to achieve with our website.
Thanks mate,
Alex & Rob
Excellent Service
Alessio developed our website for our business and has done a wonderful job. He is very personable and knowledgeable. We have enjoyed working with him. We will be referring others to him and highly recommend him to those who need Tech advice.
MRC Performance
I have been in business for over 10 Years and recently moved to AGR Technology for all our IT needs. They are able to fix nearly anything remotely and always very helpful in recommending appropriate hardware upgrades that do the job as required but not costing more than needed.
Alessio provided an excellent service. He was very dedicated in his method of finding solutions to problems. He continued to try different avenues until he found the reason as to why a particular application was not working. He was very knowledgeable in his understanding of the internet and of applications and how they work, and he was able to apply this knowledge in understanding how to resolve the obstacles that continued to appear. He is understanding towards his client's needs and goals and he is willing to work with his client in achieving those goals. He is a very polite and well mannered person and very calm and gentle in his approach. I would highly recommend Alessio's services to anyone.
Palmira Rigoli
Great work ethics Alessio! We at Totally Gluten Free Products are very happy to have you on board as our IT and SEO master. Very reliable, trustworthy and knowledgeable in the field.
YouTube Comment
Nat's Custom Designs
Alessio from AGR Technology has recently helped me create a website for my business.
Throughout the whole process from start to finish Alessio made the process easy for me, by calling me and explaining each step of the way. I'm not very computer savvy, but with Alessio taking the time to explain in detail everything I needed to know from putting inventory in to having it shipped. He even remotely joined my computer to help guide me through everything.
He's very knowledgeable and is experienced in everything I needed and if there was anything else I needed to know that wasn't something he was familiar with, he researched it.
I would HIGHLY recommend Alessio to anyone. He has not only helped me for now but I know that if I ever needed help with anything else he would definitely go above and beyond to help. Thank you so much for everything you have done. It's been a long process but well worth it 🙂
Byron Macumber
AGR Technology is amazing. not only do they stick with you through out the process, they also accommodate to your wants and needs. They are efficient in their work and they have high integrity. Their capabilities are shown through their website design, and appropriate knowledge of utilities regarding software. over the many years of working with them they have been fantastic. I would recommend to everyone
Very helpful
Alessio was thorough, diligent and kept me updated at all time points. I was very impressed with his performance, passion and dedication. I will continue to use his services.
Wantrup & Associates
Alessio of AGR Technology is an IT guy we rely on whenever we need IT help. His professionalism impressed us right at the first time. He solved many of our IT problems in no time. Excellent communication and speedy response.
We highly recommend this company
From a happy customer
Valeria Bianco
I received AGR contact information from a previous client, who had found their service excellent. So I contacted AGR with some expectations, and I can say they exceeded them. Professional, honest, punctual, reliable, their service is faultless. We can't recommend them highly enough.
Very fast, value for money and a comprehensive service
AGR is professional, organised and very skilled at what they do. They take the initiative, looking after all the details that you would not have thought of to enhance your website presence, marketing funnel and automated appointment bookings. Big bonus - pricings are at a fraction of the cost of competitors.
Customer testimonial
Alessio from AGR Technology is wonderful at gently guiding the less technically savvy users to solve problems. Back up service excellent. Highly recommended
SEO for website
The team is very cooperative and delivers clean and very efficient work.
Raimond Volpe
Nothing but good things to say about Alessio. He has been great service and great at communicating with me by both phone and email. Very good knowledge and problem-solving ability with our web development. I would thoroughly recommend Alessio and AGR Technology to anyone wanting online marketing or web development
Website design
Big thank you to Alessio at AGR Technology for a smooth and easy website development process. Nothing was to difficult to accomplish, I can highly recommend his first class service.
Supporting businesses of all sizes to get ahead with digital solutions
Why work with us?
Understanding Whitelabel SEO For New Zealand Agencies
How Whitelabel Differs From Traditional Outsourcing
Traditional outsourcing is a vendor relationship: their brand, their processes, often visible to the client. Whitelabel SEO is different. We deliver under your brand, templated reports with your logo, client comms through your channels, and assets you can pass off as your own. You retain the relationship and margin: we handle the workload and specialist execution.
What this looks like in practice:
- Your brand on proposals, audits, and dashboards
- A shared project board with your team, not the end client
- We attend calls as your “SEO specialist” (or stay behind the scenes, your call)
- Repeatable SOPs, so every campaign feels consistent and on-brief
Who Benefits: Small Agencies, Web Dev Shops, And MSPs
- Small creative and digital agencies: Add SEO without hiring full-time specialists.
- Web development shops: Launch sites with technical SEO, schema, and page speed sorted from day one.
- PR Agencies: Who provide branding for clients but don’t have technical capabilities and want to leverage growth in organic search.
- Social media managers: Social media marketing companies who help their clients with their social media presence but also want to offer search marketing.
- MSPs and IT providers: Wrap SEO into existing retainers for SMBs seeking lead generation.
- In-house marketing teams: Cover capacity spikes, content backlog, or link earning campaigns.
Common use cases in NZ include eCommerce (Shopify, WooCommerce), professional services (legal, trades, healthcare), tourism/hospitality, and SaaS.
New Zealand Market Snapshot And Demand Drivers
- Local competition has intensified around Google Business Profile (GBP) and “near me” searches.
- Core Web Vitals and page speed have become baseline expectations, not nice-to-haves.
- Many NZ SMEs are shifting budgets from print and radio to measurable SEO/SEM.
- Privacy and data residency are front-of-mind under the Privacy Act 2020.
Result: agencies need scalable, technical-first SEO that can prove ROI in NZD terms. That’s exactly where our whitelabel model fits.
Resellable Services And Deliverables
On-Page And Technical SEO
- Technical audits: Crawlability, indexation, Core Web Vitals, site architecture, XML sitemaps, robots.txt, canonicalisation, hreflang (where relevant).
- On-page optimisation: Metadata, header structure, internal linking, image optimisation, structured data (schema.org), and EEAT signals.
- Platform support: WordPress, Shopify, Webflow, Magento, custom stacks.
- Fixes and implementation: We can carry out via CMS access or provide dev-ready tickets.
Deliverables you can resell:
- Prioritised technical roadmap (90-day plan)
- Page-level optimisation docs
- Speed optimisation work (LCP/CLS/INP improvements)
Content And Local SEO For New Zealand
- Content planning: Topic maps, keyword clustering, and search intent for NZ audiences.
- Content production: Service pages, category copy, blog articles, and FAQs (editorial QA included).
- Local SEO: GBP optimisation, location pages, NAP consistency, local citations, and review strategies.
- Māori language and inclusive language guidance when requested: NZ spelling and tone as standard.
Deliverables:
- Editorial calendar (8–12 weeks)
- On-brand style guide
- Location page templates and GBP post packs
Link Earning And Digital PR
- Prospecting and outreach to relevant NZ and industry domains, plus select international publishers.
- Unlinked brand mentions, resource link building, HARO/SourceBottle responses, and digital PR angles.
- Strict safety standards: no spammy sites, no link farms, transparent placements, and contextually relevant content.
Deliverables:
- Placement list with metrics (DR/traffic, relevance notes)
- Pitch angles and PR content
- Monthly link acquisition report with anchors and landing URLs
Audits, Strategy, And Dashboards
- Full-funnel SEO audits combining technical, content, and authority.
- Growth strategy: Forecasts, opportunity sizing, and competitive gap analysis.
- Reporting: Looker Studio dashboards, GA4 and Search Console integration, monthly insights and next steps.
White-label assets include:
- Branded PDF reports and slide decks
- SOPs and checklists you can share internally
- Executive summaries tailored for your client’s decision-makers
Engagement Models, Process, And Reporting
Project, Retainer, and Hybrid Structures
- Project-based: Site migrations, audits and fixes, content sprints, or GBP overhauls.
- Retainers: Ongoing SEO management with agreed monthly deliverables (e.g., 4 content pieces, 6 on-page optimisations, 2–4 links, reporting).
- Hybrid: A foundational project (technical and content setup) followed by a light retainer for ongoing growth.
We align scope to outcomes: rankings for priority terms, organic traffic growth, lead volume, and revenue attribution where possible.
Onboarding And White-Label Assets
- Intake: Goals, ICPs, competitors, existing analytics access, and brand voice.
- Baseline: Technical audit, content inventory, and benchmark KPIs.
- Assets: We deliver proposal templates, slide decks, and report layouts with your branding so you can sell confidently.
Pricing, Margins, And Scoping For NZ Agencies
Building Profitable Packages And Margins
- Bundle by outcome: Technical + content + links per month shows clearer value than hours.
- Standardise tiers: Bronze/Silver/Gold with defined outputs (e.g., pages optimised, content count, link targets).
- Target margins: Many partners aim for 25–40% after our wholesale pricing and your account management time.
- Reuse assets: Templates, SOPs, and reusable keyword clusters lower your delivery costs.
We’ll help you price proposals and forecast capacity so you protect margin as you scale.
Scope Creep, Change Control, And Forecasting
- Scope control: Lock deliverables to a statement of work: log requests outside scope and price as change orders.
- Governance: Use a simple RACI and a shared backlog to keep priorities visible.
- Forecasting: Quarterly planning with pipeline estimates, resource mapping, and risk flags (seasonality, algorithm volatility).
Compliance And Quality Assurance In The NZ Context
Privacy And Data Residency Under The Privacy Act 2020
- Data minimisation: We collect only what’s required for SEO delivery.
- Residency: Where requested, we can store analytics exports and reports on NZ or AU servers.
- Access control: Principle of least privilege: MFA on shared tools: audit logs for sensitive changes.
- Agreements: NDAs and DPAs available.
Accessibility And Inclusive Language Considerations
- Web accessibility: We flag SEO-impacting accessibility issues (alt text, heading hierarchy, link text clarity, colour contrast).
- Inclusive language: We provide guidance so content reflects local culture and community expectations.
- Structured content: Clear summaries, readable sentences, and scannable layouts improve both UX and SEO.
Selecting And Onboarding A Whitelabel Partner
Evaluation Checklist And Red Flags
What to look for:
- Documented SEO methodology and real case studies
- Transparent link acquisition process and sample placements
- Clear scoping, SLAs, and reporting examples
- Platform and industry experience relevant to your clients
Red flags:
- Guaranteed rankings or “quick wins” with no strategy
- No access to working files or change logs
- Vague pricing, unclear ownership of deliverables
Pilot Projects, KPIs, And Proof Of Capability
Start small and verify:
- Choose a pilot (e.g., technical sprint + 2 content pieces + 2–3 links)
- Set KPIs: Indexed pages, CWV improvements, priority keyword movement, organic conversions
- Review after 6–8 weeks: Are we tracking towards outcomes? What’s the next lever?
We’ll supply before/after benchmarks, annotated timelines, and commentary you can present to clients.
Contract Clauses, Confidentiality, And Exit Plans
- Confidentiality: Mutual NDAs, non-solicit, and non-disclosure of subcontracting.
- Ownership: You and your client own deliverables, data, and accounts.
- Termination: Clear exit steps, handover of documents, credentials, and active tickets.
- Liability and warranties: Reasonable caps, adherence to guidelines, and quality standards.
Conclusion
If you want a reliable, low-friction way to sell SEO under your own brand in New Zealand, we’re ready to help. AGR Technology can plug in as your whitelabel SEO team, technical fixes, content, local SEO, and safe link earning, with clear reporting and NZ-aligned compliance.
Book a free consultation call with AGR Technology to see how we can help scale your brand with proven SEO strategies
Frequently Asked Questions
What is whitelabel SEO and how is it different from traditional outsourcing for NZ agencies?
Whitelabel SEO means strategy, execution, and reporting are delivered under your brand. Proposals, audits, dashboards, and comms carry your logo and voice. Unlike traditional outsourcing, the vendor stays invisible, you own the client relationship and margin, while the specialist team handles technical work and delivery.
Which services can my agency resell through AGR Technology’s whitelabel SEO services in New Zealand?
You can resell technical audits and fixes, on‑page optimization, Core Web Vitals improvements, schema, content planning and production, local SEO (GBP, citations, reviews), link earning and digital PR, full‑funnel audits, strategy, and reporting dashboards. Deliverables include 90‑day roadmaps, page‑level docs, placement lists, and branded reports.
How are pricing, margins, and SLAs structured for whitelabel SEO in New Zealand?
Pricing is in NZD: projects typically ~$2,500–$8,000+, retainers ~$1,500–$6,000+ depending on scope and competitiveness. Many partners target 25–40% margins after wholesale costs and account time. SLAs typically include 2–3 business‑day responses, faster for priority tickets, with weekly or fortnightly internal check‑ins and monthly summaries.
How long until clients see results with whitelabel SEO services in New Zealand, and what KPIs should we track?
Expect early indicators within 6–8 weeks (indexation, Core Web Vitals, priority keyword movement), with compounding growth typically over 3–6 months. Track indexed pages, rankings for target terms, organic traffic, GBP visibility, conversions, and revenue attribution. Use annotated timelines and Looker Studio dashboards for transparent progress.
Should NZ agencies hire in‑house or use a whitelabel SEO partner?
Whitelabel suits agencies needing immediate capacity, specialist skills (technical, content, digital PR), and consistent delivery without fixed headcount costs. In‑house fits when you have steady year‑round demand, management bandwidth, and recruitment budget. Many teams adopt a hybrid model: a setup project plus a lighter ongoing retainer to scale flexibly.
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Alessio Rigoli is the founder of AGR Technology and got his start working in the IT space originally in Education and then in the private sector helping businesses in various industries. Alessio maintains the blog and is interested in a number of different topics emerging and current such as Digital marketing, Software development, Cryptocurrency/Blockchain, Cyber security, Linux and more.
Alessio Rigoli, AGR Technology