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Stuck maintaining a heavy Magento stack when you’d rather move faster on WordPress and WooCommerce? We get it. Many store owners want lower costs, simpler management, and a flexible CMS, without risking SEO, data integrity, or revenue.
We’ll show when re-platforming to WordPress makes sense, how we plan and execute the move, and what we do to preserve rankings and performance. If you want experienced hands to handle the heavy lifting, AGR Technology can run your Magento to WordPress migration end‑to‑end.
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Helping drive results for our clients of all sizes
What our clients are saying
Justine Brummans
Alessio is both incredibly knowledgeable and personable! He gave me great advice that was catered to me and my situation. Thank you Alessio! Super helpful!
Springfield Equestrian Park
Alessio is amazing! I can not speak highly enough of how helpful and knowledgeable he is, my website he created far exceeded my expectations, he is so accomodating and I can only wish him every success with his business. I rate AGR technology 10 out of 10.
Legacy Energy
We used AGR Technology and dealt with Alessio to design and build our website as well as host our emails. Alessio was a pleasure to deal with and had plenty of ideas that we could implement into our site. He has a great attention to detail, he is also very polite in understanding our goals and what we wanted to achieve with our website.
Thanks mate,
Alex & Rob
Excellent Service
Alessio developed our website for our business and has done a wonderful job. He is very personable and knowledgeable. We have enjoyed working with him. We will be referring others to him and highly recommend him to those who need Tech advice.
MRC Performance
I have been in business for over 10 Years and recently moved to AGR Technology for all our IT needs. They are able to fix nearly anything remotely and always very helpful in recommending appropriate hardware upgrades that do the job as required but not costing more than needed.
Alessio provided an excellent service. He was very dedicated in his method of finding solutions to problems. He continued to try different avenues until he found the reason as to why a particular application was not working. He was very knowledgeable in his understanding of the internet and of applications and how they work, and he was able to apply this knowledge in understanding how to resolve the obstacles that continued to appear. He is understanding towards his client's needs and goals and he is willing to work with his client in achieving those goals. He is a very polite and well mannered person and very calm and gentle in his approach. I would highly recommend Alessio's services to anyone.
Palmira Rigoli
Great work ethics Alessio! We at Totally Gluten Free Products are very happy to have you on board as our IT and SEO master. Very reliable, trustworthy and knowledgeable in the field.
YouTube Comment
Nat's Custom Designs
Alessio from AGR Technology has recently helped me create a website for my business.
Throughout the whole process from start to finish Alessio made the process easy for me, by calling me and explaining each step of the way. I'm not very computer savvy, but with Alessio taking the time to explain in detail everything I needed to know from putting inventory in to having it shipped. He even remotely joined my computer to help guide me through everything.
He's very knowledgeable and is experienced in everything I needed and if there was anything else I needed to know that wasn't something he was familiar with, he researched it.
I would HIGHLY recommend Alessio to anyone. He has not only helped me for now but I know that if I ever needed help with anything else he would definitely go above and beyond to help. Thank you so much for everything you have done. It's been a long process but well worth it 🙂
Byron Macumber
AGR Technology is amazing. not only do they stick with you through out the process, they also accommodate to your wants and needs. They are efficient in their work and they have high integrity. Their capabilities are shown through their website design, and appropriate knowledge of utilities regarding software. over the many years of working with them they have been fantastic. I would recommend to everyone
Very helpful
Alessio was thorough, diligent and kept me updated at all time points. I was very impressed with his performance, passion and dedication. I will continue to use his services.
Wantrup & Associates
Alessio of AGR Technology is an IT guy we rely on whenever we need IT help. His professionalism impressed us right at the first time. He solved many of our IT problems in no time. Excellent communication and speedy response.
We highly recommend this company
From a happy customer
Valeria Bianco
I received AGR contact information from a previous client, who had found their service excellent. So I contacted AGR with some expectations, and I can say they exceeded them. Professional, honest, punctual, reliable, their service is faultless. We can't recommend them highly enough.
Very fast, value for money and a comprehensive service
AGR is professional, organised and very skilled at what they do. They take the initiative, looking after all the details that you would not have thought of to enhance your website presence, marketing funnel and automated appointment bookings. Big bonus - pricings are at a fraction of the cost of competitors.
Customer testimonial
Alessio from AGR Technology is wonderful at gently guiding the less technically savvy users to solve problems. Back up service excellent. Highly recommended
SEO for website
The team is very cooperative and delivers clean and very efficient work.
Raimond Volpe
Nothing but good things to say about Alessio. He has been great service and great at communicating with me by both phone and email. Very good knowledge and problem-solving ability with our web development. I would thoroughly recommend Alessio and AGR Technology to anyone wanting online marketing or web development
Website design
Big thank you to Alessio at AGR Technology for a smooth and easy website development process. Nothing was to difficult to accomplish, I can highly recommend his first class service.
Why work with AGR Technology for your website needs?
When Moving From Magento To WordPress Makes Sense
WordPress with WooCommerce is a strong fit when you need content flexibility and lower total cost of ownership without sacrificing eCommerce essentials.
Good reasons to replatform:
- You’re paying too much for hosting, maintenance, extensions, or development on Magento.
- Marketing needs a proper CMS (Gutenberg/Block Editor) for landing pages, blogs, and SEO without dev bottlenecks.
- Your team wants a simpler admin UI and a larger plugin ecosystem.
- You don’t need Magento‑specific enterprise features or custom order workflows anymore.
- Performance is lagging and you want a faster storefront with modern caching/CDN.
What you can expect with WordPress/WooCommerce:
- Easier content publishing, custom fields (ACF), and reusable blocks.
- A wide choice of themes and builder workflows while keeping code clean.
- Lower maintenance overhead and faster iteration cycles.
- Strong SEO toolkit, including fine‑grained control of permalinks and metadata.
If you’re running highly complex multi‑warehouse or heavy B2B pricing logic, we’ll review requirements first and confirm whether WooCommerce or a hybrid approach is right. Our goal is to move you to a platform that fits, not force a change.
Plan Your Migration
Every successful migration starts with scoping. We run a structured discovery to cut risk and protect revenue.
What we assess:
- Catalog complexity: products, variations, attributes, custom options, bundles, grouped products.
- Content: CMS pages, blog posts, media, categories, tags, custom post types.
- Customers and orders: import depth (e.g., 24–36 months), guest vs. registered users.
- Integrations: ERP, CRM, marketing automation, email, accounting, shipping, and tax services.
- Payments and compliance: PCI scope, SCA/3‑D Secure, fraud tools.
- SEO inventory: current URLs, internal links, schema, sitemaps, canonicals.
- Performance constraints: page speed, TTFB, image weight, server resources.
Project setup:
- Timeline and phases (typical SMB migrations: 3–8 weeks depending on complexity).
- Rollback plan and parallel‑run options.
- Clear responsibilities and comms cadence.
- Staging environment and access controls.
Deliverables you’ll receive:
- A migration plan with scope, approach, and budget.
- A URL mapping strategy with SEO safeguards.
- A test plan that covers data integrity, payments, and core storefront flows.
Want us to map this out for you? Ask AGR Technology for a free migration assessment and a fixed‑scope proposal.
Prepare Magento Data And URL Assets
Preparation reduces surprises later.
Data and structure checklist:
- Export catalog: products, categories, attributes, media, URL keys, and visibility.
- Normalise attributes: decide what becomes product attributes vs. custom fields.
- Clean data: remove orphaned media, deprecated attributes, and test records.
- Customer and order scope: define how much history to bring across.
- URL inventory: export all Magento URLs (products, categories, CMS pages) with status codes and canonical targets.
- Content audit: identify pages to merge, retire, or rewrite for WordPress.
We also identify any Magento‑specific logic (tier pricing, tax rules, shipping methods) so we can replicate it cleanly in WooCommerce or via extensions.
Migration Methods And Step-By-Step Workflow
Select An Approach
We’ll recommend the safest path based on your store:
- Connector‑based migration (e.g., Cart2Cart, API/CSV pipelines) for standard catalogs.
- Custom ETL for complex catalogs, bundles, and bespoke attributes.
- Phased migration if you need a parallel run before cutover.
Build The Staging Site
- Provision WordPress/WooCommerce on a hardened staging server.
- Install required extensions (payments, shipping, tax, SEO, backups, security/WAF).
- Configure permalinks, currency, tax classes, and base settings.
Map Data And Taxonomies
- Translate Magento categories and attributes into WooCommerce categories, tags, and product attributes.
- Define custom post types and ACF fields for non‑standard data.
- Set slug conventions and permalink structures to align with your 301 strategy.
Import Products, Customers, And Orders
- Run trial imports (catalog → customers → orders) and validate sample sets.
- Migrate images, galleries, downloadable files, and related/upsell/cross‑sell links.
- Re‑index, regenerate thumbnails, and verify stock statuses and pricing.
Recreate Theme, Menus, And Widgets
- Build a lightweight, accessible theme aligned to your brand.
- Recreate global elements: header, footer, navigation, and mega menus.
- Port CMS content and blog posts: replace shortcodes and custom blocks where needed.
- Carry out core templates: product page, category archive, cart, checkout, account pages.
Payments, Taxes, Shipping, And Compliance
- Configure gateways (Stripe, PayPal, Braintree, or local bank options) with SCA/3‑D Secure where relevant.
- Mirror tax rates and classes: confirm calculation parity on edge cases.
- Set shipping zones, methods, live rates, and label printing.
- Reduce PCI scope (SAQ‑A) by using hosted fields or redirect flows.
- Add privacy/cookie controls and ensure terms, refunds, and policies are current.
Quality Assurance And Go-Live Checklist
- Validate critical paths: browsing, search, add‑to‑cart, checkout, refunds, account creation.
- Confirm email templates (order, shipping, password reset) and SPF/DKIM.
- Crawl the staging site for broken links, missing images, and schema coverage.
- Load testing on key pages: tune caching, CDN, and object cache (e.g., Redis).
- Finalise 301s, robots.txt, and XML sitemaps before launch.
Prefer we run this end‑to‑end? Book AGR Technology to handle the full migration with a single point of contact and weekly status updates.
Preserve SEO And Site Performance
Losing rankings isn’t an option. We plan SEO from day one.
301 Redirect Strategy And URL Mapping
- One‑to‑one redirects from Magento URLs to their new WordPress equivalents.
- Consolidate thin or duplicate URLs to the best canonical target.
- Maintain query parameters where necessary and avoid redirect chains.
- Pre‑launch validation with a full crawl and redirect testing.
Metadata, Schema, Sitemaps, And Analytics
- Preserve titles, meta descriptions, and H1s: improve where appropriate.
- Carry out schema.org Product, BreadcrumbList, and Organization markup.
- Generate clean XML sitemaps and submit via Google Search Console.
- Ensure GA4 and server‑side events (if used) are tracking ecommerce actions.
- Keep canonical tags accurate to prevent duplicate content.
Handling Discontinued Or Consolidated Products
- Redirect to nearest equivalent product or parent category with clear messaging.
- Keep legacy product pages live with “out of stock” + related alternatives if they attract organic traffic.
- Use 410 for truly obsolete content that shouldn’t be replaced.
Performance best practices we apply:
- Server‑level caching, HTTP/2 or HTTP/3, CDN, and image optimisation (WebP, lazy‑loading).
- Lightweight theme and selective plugin use: no bloat.
- Database/object caching and scheduled housekeeping to keep the site fast.
Launch And Post-Migration Operations
Functional, Data, And Performance Testing
- Final data delta import (new orders/customers created since initial migration).
- Live transaction tests in a sandbox and then with a low‑value real charge.
- Production crawl to check 200/301/404 distribution and Core Web Vitals.
Security Hardening And Backups
- Enforce strong auth, 2FA, least‑privilege roles, and per‑environment credentials.
- WAF, bot protection, reCAPTCHA/hCaptcha on forms, and rate limiting.
- Daily off‑site backups with verified restore tests.
- Keep WordPress, plugins, and themes patched: use auto‑updates where safe.
Monitoring, Error Cleanup, And Iteration
- Set up uptime monitoring and error logs (PHP, web server, application).
- Watch Search Console for crawl errors, structured data warnings, and coverage.
- Review analytics weekly post‑launch: conversion rate, checkout errors, top landing pages.
- Prioritise quick wins: internal link fixes, copy tweaks, and template refinements.
AGR Technology can also provide ongoing care plans covering updates, security, performance, and CRO so you’re not left maintaining it all yourself.
Conclusion
Replatforming from Magento to WordPress/WooCommerce can cut costs, simplify your stack, and give your marketing team the control they’ve been asking for, if it’s planned and executed carefully.
What we bring:
- Repeatable process that protects SEO and data.
- Technical depth across catalogs, payments, tax, and integrations.
- Clear communication, fixed‑scope options, and a rollback plan you can trust.
If you’d like us to assess your store, we’ll map your data, review your URLs, and provide a practical migration plan and quote. Contact AGR Technology for a free migration assessment and timeline estimate. We’ll make the move safe, fast, and measurable.
Frequently Asked Questions
What’s the best way to preserve SEO during a Magento to WordPress migration?
Plan SEO from day one. Create a one‑to‑one 301 redirect map, keep or improve titles, meta descriptions, H1s, and schema, and ensure accurate canonicals. Pre‑launch, crawl and validate redirects, fix chains, and ship clean XML sitemaps to Search Console so rankings and equity carry over.
How long does a Magento to WordPress migration typically take?
For most SMB stores, the project runs 3–8 weeks depending on catalog complexity, integrations, and theme work. A structured plan includes discovery, staging build, trial imports, QA, 301 mapping, and a final delta import before launch, with rollback and parallel‑run options to reduce operational risk.
Can WooCommerce handle complex catalogs and B2B requirements?
Often yes, with the right architecture. Complex catalogs may need custom ETL, tailored attributes, and selective extensions. For heavy B2B pricing, multi‑warehouse, or unique order workflows, your requirements are reviewed; WooCommerce or a hybrid approach is recommended to fit capabilities without forcing compromises.
What data is migrated, and how is integrity validated?
Products, categories, attributes, media, customers, and orders (commonly 24–36 months) are migrated, including related/upsell/cross‑sell links. Teams run trial imports, validate samples, re‑index, regenerate thumbnails, and verify stock, pricing, taxes, and email flows. Full QA covers browsing, checkout, and refunds before cutover.
Will there be downtime, and how do you minimize launch risk?
Downtime can be minimal. Build on staging, run trial imports, and use phased or parallel runs. Before launch, finalize 301s, sitemaps, and caching, perform a delta import, and test live transactions. Keep a rollback plan, monitor errors and Search Console, and patch quick wins post‑launch.
Related resources:
Alessio Rigoli is the founder of AGR Technology and got his start working in the IT space originally in Education and then in the private sector helping businesses in various industries. Alessio maintains the blog and is interested in a number of different topics emerging and current such as Digital marketing, Software development, Cryptocurrency/Blockchain, Cyber security, Linux and more.
Alessio Rigoli, AGR Technology