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If your Umbraco site is solid but search results don’t reflect it, you’re not alone. We help marketing and dev teams close the gap with Umbraco SEO services that combine technical rigor, content strategy, and clean implementation. You’ll get a clear plan, faster pages, tighter tracking, and predictable growth, without breaking your CMS setup.
Get in contact with our team for a fully bespoke SEO campaign proposal
Reviews from our happy clients:
Justine Brummans
Alessio is both incredibly knowledgeable and personable! He gave me great advice that was catered to me and my situation. Thank you Alessio! Super helpful!
Springfield Equestrian Park
Alessio is amazing! I can not speak highly enough of how helpful and knowledgeable he is, my website he created far exceeded my expectations, he is so accomodating and I can only wish him every success with his business. I rate AGR technology 10 out of 10.
Legacy Energy
We used AGR Technology and dealt with Alessio to design and build our website as well as host our emails. Alessio was a pleasure to deal with and had plenty of ideas that we could implement into our site. He has a great attention to detail, he is also very polite in understanding our goals and what we wanted to achieve with our website.
Thanks mate,
Alex & Rob
Excellent Service
Alessio developed our website for our business and has done a wonderful job. He is very personable and knowledgeable. We have enjoyed working with him. We will be referring others to him and highly recommend him to those who need Tech advice.
MRC Performance
I have been in business for over 10 Years and recently moved to AGR Technology for all our IT needs. They are able to fix nearly anything remotely and always very helpful in recommending appropriate hardware upgrades that do the job as required but not costing more than needed.
Alessio provided an excellent service. He was very dedicated in his method of finding solutions to problems. He continued to try different avenues until he found the reason as to why a particular application was not working. He was very knowledgeable in his understanding of the internet and of applications and how they work, and he was able to apply this knowledge in understanding how to resolve the obstacles that continued to appear. He is understanding towards his client's needs and goals and he is willing to work with his client in achieving those goals. He is a very polite and well mannered person and very calm and gentle in his approach. I would highly recommend Alessio's services to anyone.
Palmira Rigoli
Great work ethics Alessio! We at Totally Gluten Free Products are very happy to have you on board as our IT and SEO master. Very reliable, trustworthy and knowledgeable in the field.
YouTube Comment
Nat's Custom Designs
Alessio from AGR Technology has recently helped me create a website for my business.
Throughout the whole process from start to finish Alessio made the process easy for me, by calling me and explaining each step of the way. I'm not very computer savvy, but with Alessio taking the time to explain in detail everything I needed to know from putting inventory in to having it shipped. He even remotely joined my computer to help guide me through everything.
He's very knowledgeable and is experienced in everything I needed and if there was anything else I needed to know that wasn't something he was familiar with, he researched it.
I would HIGHLY recommend Alessio to anyone. He has not only helped me for now but I know that if I ever needed help with anything else he would definitely go above and beyond to help. Thank you so much for everything you have done. It's been a long process but well worth it 🙂
Byron Macumber
AGR Technology is amazing. not only do they stick with you through out the process, they also accommodate to your wants and needs. They are efficient in their work and they have high integrity. Their capabilities are shown through their website design, and appropriate knowledge of utilities regarding software. over the many years of working with them they have been fantastic. I would recommend to everyone
Very helpful
Alessio was thorough, diligent and kept me updated at all time points. I was very impressed with his performance, passion and dedication. I will continue to use his services.
Wantrup & Associates
Alessio of AGR Technology is an IT guy we rely on whenever we need IT help. His professionalism impressed us right at the first time. He solved many of our IT problems in no time. Excellent communication and speedy response.
We highly recommend this company
From a happy customer
Valeria Bianco
I received AGR contact information from a previous client, who had found their service excellent. So I contacted AGR with some expectations, and I can say they exceeded them. Professional, honest, punctual, reliable, their service is faultless. We can't recommend them highly enough.
Very fast, value for money and a comprehensive service
AGR is professional, organised and very skilled at what they do. They take the initiative, looking after all the details that you would not have thought of to enhance your website presence, marketing funnel and automated appointment bookings. Big bonus - pricings are at a fraction of the cost of competitors.
Customer testimonial
Alessio from AGR Technology is wonderful at gently guiding the less technically savvy users to solve problems. Back up service excellent. Highly recommended
SEO for website
The team is very cooperative and delivers clean and very efficient work.
Raimond Volpe
Nothing but good things to say about Alessio. He has been great service and great at communicating with me by both phone and email. Very good knowledge and problem-solving ability with our web development. I would thoroughly recommend Alessio and AGR Technology to anyone wanting online marketing or web development
Website design
Big thank you to Alessio at AGR Technology for a smooth and easy website development process. Nothing was to difficult to accomplish, I can highly recommend his first class service.
Proudly supporting clients of all sizes to succeed through digital solutions
Why work with us?
Contact us today to find out how our SEO consultants can help take your online presence to the next level.
Why Umbraco Needs Specialized SEO
Built-In Strengths And Gaps
Umbraco is a flexible, developer-friendly CMS on .NET, great for structured content, multisite setups, and performance at scale popular in Denmark. But like any powerful system, it needs the right configuration for Danish SEO success.
Strengths we leverage:
- Clean content models via Document Types and Compositions
- Culture variant content for multilingual SEO
- Native Redirects (301) and sitemap options
- Block List/Grid Editor for reusable, SEO-friendly components
- Strong caching options and media processing (ImageSharp)
Common gaps we fix:
- Missing canonical logic on lists/filters
- Duplicate URLs across hostnames/environments
- Patchy XML sitemaps for multisite/culture variants
- Inconsistent meta fields across Content Types
- Render-blocking assets and media bloat
The Most Common Issues Seen In Audits
From our Umbraco SEO audits, we regularly see:
- Indexation waste: querystring variants, search results, and test content crawlable
- Thin or orphaned pages due to complex tree structures
- Broken hreflang for culture variants and regional domains
- Non-performant Block components inflating CLS and LCP
- Legacy URLs not redirected after content model changes
- Mixed canonical signals (template-level vs. component-level overrides)
- GA4 and consent misconfiguration leading to under-reported conversions
We map each issue to a fix in your current version (Umbraco 8–13+), Umbraco Cloud, or Heartcore (headless).
Services We Provide For Umbraco Sites
Technical SEO And Architecture
We align your information architecture and templates with Google’s crawl logic.
- Content modeling: ensure each Document Type has consistent SEO fields (title, description, canonical, robots)
- Routing & URL strategy: stable slugs, lowercase, no trailing chaos: 301 rules via Redirects and config
- Canonicals & pagination: proper rel=canonical, rel=prev/next alternatives, and parameter handling
- Faceted navigation: index only valuable facets: noindex/nofollow patterns for noise
- XML sitemaps: per-site and per-locale sitemaps with image entries: auto-regenerate
- Robots.txt & headers: environment-safe rules, security headers, and caching directives
- Log file analysis: bot behavior, crawl budget, and error hot-spots
Performance And Core Web Vitals
Fast pages win rankings and conversions. We tune:
- LCP: image preloading, responsive images via ImageSharp, critical CSS
- CLS: stable dimensions for media and embeds, font loading strategies
- INP: script deferral, component hydration patterns, minimal main-thread work
- Caching & CDN: output caching, Azure/App Service caching, Cloudflare/Azure CDN
- Media hygiene: WebP/AVIF, compression, focal points, and lazy-loading
- Third-party scripts: tag governance to limit bloat
We aim for CWV pass rates across templates, not just the homepage.
Content Models, On-Page SEO, And Structured Data
We make content teams faster and more consistent.
- SEO field sets: reusable Compositions for titles, metas, canonicals, and OG/Twitter
- Component guidelines: headings, internal links, and accessible markup
- Content briefs: keyword research mapped to intent: competitor gap analysis
- Structured data: Organization, Breadcrumb, Article, Product, FAQ, JobPosting, LocalBusiness schemas
- E-E-A-T signals: author profiles, editorial policies, references, and review markup where relevant
We keep on-page SEO practical: clear search intent, strong internal linking, and schema markup that’s actually validated.
Multilingual, Multisite, And Migration SEO
Hreflang And Localization
For culture variants, we carry out:
- Hreflang per locale and domain mapping (x-default where suitable)
- Locale-aware sitemaps and canonical alignment
- Consistent slugs and translation workflows tied to Content Types
- Language switchers that avoid duplicate content
Redirect Strategy And Legacy URLs
Preserve equity when structures change.
- Pre-migration crawl and mapping from legacy CMS or old Umbraco trees
- Bulk 301s via Redirects, config transforms, or uSync during deploy
- Regex rules for common patterns, with safety nets for 404 monitoring
- Analytics-backed pruning of dead pages with soft-404 handling
Upgrades, Headless, And Composable Stacks
Moving to Umbraco 12/13+, Heartcore, or a composable DXP?
- SEO parity plans for template changes and route rewrites
- Edge rendering/CDN rules for performance and cache invalidation
- Headless SEO: canonical strategy, sitemap services, meta rendering in front-end frameworks
- Integrations: Algolia/Azure Search, marketing automation, and consent platforms without breaking CWV
We coordinate with your devs to keep deployments clean and search-safe.
Measurement And Tooling
KPIs, Dashboards, And Reporting Cadence
We agree on clear outcomes:
- Organic sessions and non-brand growth
- Rankings by topic cluster, not vanity keywords
- Indexed pages vs. crawl waste
- Conversion and assisted conversion lift
- CWV pass rates and page speed distribution
You’ll get GA4/GSC Looker Studio dashboards and a monthly cadence. No noise, just actions.
Analytics, Tagging, And Consent
We set up analytics that you can trust.
- GA4 with server-side tagging options where appropriate
- Consent Mode v2, region signals, and tag governance
- Event design: form submits, phone clicks, file downloads, and lead quality markers
- Channel attribution that matches how sales actually works
Recommended Umbraco-Friendly Plugins
We work with tools that play nicely with Umbraco:
- SEO Checker or SEO Toolkit (Skybrud) for validation
- Redirects Management for 301s
- uSync for config portability across environments
- ImageSharp for responsive media
- XML Sitemap generators compatible with multisite
We’ll only recommend plugins that fit your version and hosting model.
How Engagements Work
Audit And Roadmap
We start with a focused audit of your Umbraco instance:
- Crawl, logs, and template review
- CWV and performance diagnostics
- Content model and schema evaluation
- Multisite/hreflang checks
- Measurement and consent review
Deliverables:
- Prioritized roadmap (quick wins, 30–60–90 day plan)
- Risk register for deployments
- Estimations and ownership (our team vs. your devs)
Implementation And QA
We carry out or collaborate with your developers.
- Branching and staging with testable artifacts
- Ticket-level acceptance criteria and QA scripts
- Structured testing: accessibility, schema validation, CWV before/after
- Search Console monitoring and log checks post-release
We prefer reversible changes and clear rollback paths.
Training, Governance, And Hand-Off
Your team shouldn’t depend on us forever.
- Playbooks for content authors and marketers
- Governance for redirects, metadata, and structured data
- Release checklists and regression tests
- Optional retainers for iteration and seasonal campaigns
Book a free consult with AGR Technology to see the roadmap for your Umbraco site.
Conclusion
You don’t need generic advice, you need Umbraco SEO services shaped around your stack, your markets, and your targets. We’ll fix technical gaps, tighten performance, and build measurement that stands up in a boardroom.
If you’re ready for cleaner templates, better rankings, and conversions you can attribute, let’s talk. Contact AGR Technology for a quick assessment and a practical plan, no fluff, just the next best steps.
Frequently Asked Questions
What do Umbraco SEO services typically include?
Umbraco SEO services combine technical fixes, content strategy, and clean implementation. Expect canonical and pagination logic, robust XML sitemaps, routing and 301 rules, Core Web Vitals tuning, structured data, multilingual hreflang alignment, analytics and Consent Mode setup, and dashboards. The goal is faster pages, tighter tracking, and predictable organic growth.
How do you fix the most common Umbraco SEO issues found in audits?
We eliminate indexation waste, standardize meta fields across Document Types, correct duplicate URLs, and repair hreflang and canonical conflicts. We optimize Block components for LCP/CLS, restore legacy redirects, and align robots, headers, and sitemaps. Verification happens via Screaming Frog/Sitebulb, Search Console, server logs, and Lighthouse comparisons.
What is your process and timeline for Umbraco SEO services?
We start with a focused audit and deliver a prioritized 30–60–90 day roadmap. Then we implement or collaborate with your devs, using branching, QA scripts, schema and accessibility checks, and Search Console monitoring. You’ll get GA4/GSC Looker Studio dashboards, monthly reporting, and governance playbooks for a clean hand-off.
How do I choose the right Umbraco SEO agency?
Look for proven experience across Umbraco 8–13+, Cloud, and Heartcore, plus strong DevOps collaboration. They should demonstrate Core Web Vitals improvements, migration/redirect expertise, hreflang mastery, and GA4/Consent Mode fluency. Ask for implementation checklists, rollback plans, case studies with measurable lifts, and clear ownership between their team and yours.
Does Umbraco need SEO plugins, or are built‑in features enough?
Umbraco includes useful foundations like redirects and sitemap options, but many teams benefit from plugins. SEO Checker or Skybrud SEO Toolkit help validate metadata and canonicals; Redirects Management handles 301s; uSync supports environment parity; ImageSharp improves responsive media. Choose tools compatible with your Umbraco version and hosting model.
Related content:
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Source(s) cited:
CoreUI, CC BY 4.0, via Wikimedia Commons
[Online]. Available at: https://en.wikipedia.org/wiki/Umbraco (Accessed: 15 November 2025).
Umbraco [Online]. The flexible open-source .NET CMS. Available at: https://umbraco.com/ (Accessed: 15 November 2025).
Alessio Rigoli is the founder of AGR Technology and got his start working in the IT space originally in Education and then in the private sector helping businesses in various industries. Alessio maintains the blog and is interested in a number of different topics emerging and current such as Digital marketing, Software development, Cryptocurrency/Blockchain, Cyber security, Linux and more.
Alessio Rigoli, AGR Technology