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If you’re a roofing contractor, you don’t want “traffic.” You want the phone to ring with jobs in your service area, today and next month. That’s where we come in. At AGR Technology, we build SEO for roofers that wins the local map pack, fills your calendar with qualified estimates, and keeps you visible when storms hit and demand spikes. Here’s how we structure a practical, ROI-focused plan and how we can carry out it for you.
Get in contact with our team for a fully bespoke SEO campaign proposal
Reviews from our happy clients:
Justine Brummans
Alessio is both incredibly knowledgeable and personable! He gave me great advice that was catered to me and my situation. Thank you Alessio! Super helpful!
Springfield Equestrian Park
Alessio is amazing! I can not speak highly enough of how helpful and knowledgeable he is, my website he created far exceeded my expectations, he is so accomodating and I can only wish him every success with his business. I rate AGR technology 10 out of 10.
Legacy Energy
We used AGR Technology and dealt with Alessio to design and build our website as well as host our emails. Alessio was a pleasure to deal with and had plenty of ideas that we could implement into our site. He has a great attention to detail, he is also very polite in understanding our goals and what we wanted to achieve with our website.
Thanks mate,
Alex & Rob
Excellent Service
Alessio developed our website for our business and has done a wonderful job. He is very personable and knowledgeable. We have enjoyed working with him. We will be referring others to him and highly recommend him to those who need Tech advice.
MRC Performance
I have been in business for over 10 Years and recently moved to AGR Technology for all our IT needs. They are able to fix nearly anything remotely and always very helpful in recommending appropriate hardware upgrades that do the job as required but not costing more than needed.
Alessio provided an excellent service. He was very dedicated in his method of finding solutions to problems. He continued to try different avenues until he found the reason as to why a particular application was not working. He was very knowledgeable in his understanding of the internet and of applications and how they work, and he was able to apply this knowledge in understanding how to resolve the obstacles that continued to appear. He is understanding towards his client's needs and goals and he is willing to work with his client in achieving those goals. He is a very polite and well mannered person and very calm and gentle in his approach. I would highly recommend Alessio's services to anyone.
Palmira Rigoli
Great work ethics Alessio! We at Totally Gluten Free Products are very happy to have you on board as our IT and SEO master. Very reliable, trustworthy and knowledgeable in the field.
YouTube Comment
Nat's Custom Designs
Alessio from AGR Technology has recently helped me create a website for my business.
Throughout the whole process from start to finish Alessio made the process easy for me, by calling me and explaining each step of the way. I'm not very computer savvy, but with Alessio taking the time to explain in detail everything I needed to know from putting inventory in to having it shipped. He even remotely joined my computer to help guide me through everything.
He's very knowledgeable and is experienced in everything I needed and if there was anything else I needed to know that wasn't something he was familiar with, he researched it.
I would HIGHLY recommend Alessio to anyone. He has not only helped me for now but I know that if I ever needed help with anything else he would definitely go above and beyond to help. Thank you so much for everything you have done. It's been a long process but well worth it 🙂
Byron Macumber
AGR Technology is amazing. not only do they stick with you through out the process, they also accommodate to your wants and needs. They are efficient in their work and they have high integrity. Their capabilities are shown through their website design, and appropriate knowledge of utilities regarding software. over the many years of working with them they have been fantastic. I would recommend to everyone
Very helpful
Alessio was thorough, diligent and kept me updated at all time points. I was very impressed with his performance, passion and dedication. I will continue to use his services.
Wantrup & Associates
Alessio of AGR Technology is an IT guy we rely on whenever we need IT help. His professionalism impressed us right at the first time. He solved many of our IT problems in no time. Excellent communication and speedy response.
We highly recommend this company
From a happy customer
Valeria Bianco
I received AGR contact information from a previous client, who had found their service excellent. So I contacted AGR with some expectations, and I can say they exceeded them. Professional, honest, punctual, reliable, their service is faultless. We can't recommend them highly enough.
Very fast, value for money and a comprehensive service
AGR is professional, organised and very skilled at what they do. They take the initiative, looking after all the details that you would not have thought of to enhance your website presence, marketing funnel and automated appointment bookings. Big bonus - pricings are at a fraction of the cost of competitors.
Customer testimonial
Alessio from AGR Technology is wonderful at gently guiding the less technically savvy users to solve problems. Back up service excellent. Highly recommended
SEO for website
The team is very cooperative and delivers clean and very efficient work.
Raimond Volpe
Nothing but good things to say about Alessio. He has been great service and great at communicating with me by both phone and email. Very good knowledge and problem-solving ability with our web development. I would thoroughly recommend Alessio and AGR Technology to anyone wanting online marketing or web development
Website design
Big thank you to Alessio at AGR Technology for a smooth and easy website development process. Nothing was to difficult to accomplish, I can highly recommend his first class service.
Proudly supporting clients of all sizes to succeed through digital solutions
Why work with us?
Contact us today to find out how our SEO specialists can help take your online presence to the next level.
How Homeowners Search For Roofing Services
Homeowners search fast, on mobile, and with clear intent. Most queries are location-bound and urgency-driven.
What we see across roofing accounts:
- High volume of “near me” queries: roof repair near me, roof replacement near me, emergency roof tarping.
- Symptom searches: ceiling leak, water stain on ceiling, hail damage roof, missing shingles.
- Price and process research: roof replacement cost, metal roof vs asphalt, insurance roof claim process.
- Brand and proof checks: [Your Business] reviews, best roofer in [City], licensed roofer [State].
We build your strategy around this behavior, so you appear in the local pack, organic results, and your Google Business Profile (GBP) when it matters.
Emergency, Repair, And Replacement Intent
Not all leads are equal. Intent dictates the page they should land on and the CTA they see.
- Emergency (leaks, storm damage): Needs an urgent, click-to-call option, 24/7 badge, and availability messaging. We prioritize GBP visibility, emergency service pages, and fast load times.
- Repair: Terms like “roof leak repair” or “hail damage repair” need service pages with before/after proof, clear pricing guidance, and FAQs about warranties and insurance.
- Replacement: Queries like “roof replacement [city]” or “metal roofing installer” convert well on city pages with financing options, materials explained, and booking a free estimate.
We map keywords to intent-driven pages and optimize each for conversions, not just rankings.
Local SEO Foundations: Google Business Profile, NAP, And Reviews
Local rankings are anchored by three pillars: relevance, distance, and prominence. We strengthen all three with accurate data, a complete GBP, and a steady cadence of reviews.
Core actions we handle:
- NAP consistency: Exact business name, address (or service-area business settings), phone across your site, GBP, Bing Places, Apple Maps, Yelp, BBB, Angi, and key local directories.
- Reviews engine: Simple ask process by SMS/email, review link shortcuts, and responses to every review. Keywords in reviews and owner replies help relevance, and fast responses build trust.
- Photos and videos: Real project photos, team shots, and short clips of inspections. Fresh media correlates with better engagement.
- Services and attributes: Add roof repair, replacement, guttering, skylights, insurance work, materials (metal, tile, shingle) where applicable.
- Q&A and Posts: Pre-answer common questions (warranty, turnaround, financing) and post project highlights, storm alerts, and seasonal tips.
Our team maintains your listings and review pipeline, so your prominence compounds month after month.
Optimize GBP For Service Areas And Categories
Your primary category should match intent: “Roofing contractor.” Secondary categories may include “Roof repair,” “Gutter cleaning service,” or “Siding contractor” if offered. As a service-area business, set service suburbs/cities realistically, no spammy radius creep.
Quick wins we carry out:
- Compelling business description with service areas and core services.
- Products/Services filled out with keywords homeowners actually use.
- UTM-tagged website URL and call tracking that preserves NAP integrity (we use DNI on the site while keeping a consistent main number in GBP).
- Structured hours (and after-hours if you do emergencies).
- Messaging enabled, with fast response SLAs.
Result: more map impressions, higher action rates, and reliable lead attribution.
On-Page And Technical Essentials For Roofing Sites
Your website is your conversion engine. We make sure it’s fast, crawlable, and built to convert from any device.
Technical and UX checklist:
- Speed and Core Web Vitals: Compress images, lazy-load galleries, efficient hosting/CDN, and lightweight themes. Mobile-first performance is non-negotiable.
- Site architecture: Clear navigation, Services, Locations, About, Projects, Reviews, Financing, Contact. No orphan pages.
- Schema markup: RoofingContractor + LocalBusiness, Service, FAQ, and Review schema to enhance rich results.
- On-page SEO: Descriptive title tags (service + city), H1s with primary intent, internal links between related services and city pages, and alt text on project photos.
- Trust signals: Licenses, insurance, manufacturer certifications, warranty info, and real testimonials.
- Forms and phone: Sticky call button on mobile, short forms, and calendar integrations for estimates.
We align technical SEO with conversion rate optimization (CRO) so rankings translate into booked jobs.
Service And City Pages With Clear CTAs
We create or refine:
- Service pages: e.g., Roof Leak Repair, Roof Replacement, Metal Roofing, Storm Damage Tarping. Each page includes symptoms, process, materials, warranty, photos, and an obvious “Request a Free Estimate.”
- City/area pages: Unique content per suburb/city, local landmarks, permitting notes, common roof types, and nearby project proof. No thin, duplicate blocks.
- Emergency page: 24/7 messaging, click-to-call, service window expectations.
- Financing info: Plain-language options with pre-qualification links.
Every page earns its keep: strong headline, proof, FAQs, trust badges, and a primary CTA. Need help planning the sitemap? Book a quick call with AGR Technology, we’ll map it out in 15 minutes.
Content And Links That Build Local Authority
To beat competitors in organic and the map pack, you need signals that you’re active, trusted, and helpful in your area. That comes from practical content and relevant links, not fluff.
Link opportunities we pursue:
- Local citations and niche directories (roofing/trades associations, chambers of commerce).
- Manufacturer and supplier links (e.g., profile pages from material suppliers, certification directories).
- Community sponsorships (local sport clubs, charities) with proper NAP and link placement.
- Local PR: Storm response guides pitched to community news, plus safety and prevention tips.
- Unlinked brand mentions: We request proper credits when you’re featured.
Content that moves the needle:
- Practical, search-led topics that match intent and seasonality.
- Visual proof: before/after galleries, drone shots, short explainers.
- FAQs and policy explainers (insurance process, workmanship warranties, timelines).
Project Spotlights, Seasonal Tips, And Storm Guides
A simple, repeatable content plan:
- Monthly project spotlight: Location, roof type, problem, solution, turnaround, client quote. Add internal links to the relevant service and city page.
- Seasonal checklist: Pre-winter roof inspection tips, gutter maintenance, fire season embers protection (where relevant). Short, helpful, shareable.
- Storm/hail guides: What to check after a storm, how to photograph damage, when to call insurance, repair vs replace. Publish before and after peak seasons.
- Buyer’s guides: Metal vs shingle vs tile comparisons for your region, with real costs ranges and warranty notes.
We optimize each piece for local keywords, add schema where useful, and push snippets to GBP Posts to amplify reach.
Get found with AI Marketing
The rise of artificial intelligence (AI) is changing how people discover businesses online. AI Marketing and AI SEO services use technologies such as machine learning and predictive analytics to help organizations succeed in the digital age. AI improves keyword targeting by analyzing big datasets, enabling semantic search to address complicated user questions rather than simple keyword matching. This guarantees that information remains relevant and increases visibility across AI-powered local search platforms. AI SEO also favors authoritative and well-structured content, automates tedious operations, and promotes hyper-personalization through real-time user behavior analysis, all of which boost UX and search engine ranks. Businesses get a competitive advantage by integrating AI, shifting from reactive to proactive optimization in order to efficiently attract ideal clients.
Track Calls, Forms, Rankings, And GBP Insights
Your reporting essentials checklist:
- Calls: total, answered, missed, and by source: listen to sample recordings for QA.
- Forms/chats: submission volume, completion rate, page source.
- Rankings: map pack and organic for core services + suburbs: watch movement, not just snapshots.
- GBP: views, actions, reviews gained, photo views: benchmark against top competitors.
- Revenue attribution: jobs won, revenue per job, close rate by channel.
- Website health: Core Web Vitals, index coverage, 404s, and page speed trends.
If you need help getting this set up, we’ll carry out the full stack and hand you a plain-English dashboard.
Conclusion
If you want more roofing leads without betting everything on paid ads, a practical local SEO system is the answer. We’ll tighten your Google Business Profile, fix your site, publish proof-driven content, and track every call and form so you know what’s working.
Why AGR Technology?
- Trades and home-services focus with proven local SEO frameworks.
- Transparent work and reporting. No fluff.
- Built for conversions, not just rankings.
Next steps:
- Book a free strategy call, we’ll review your GBP and site, then outline quick wins.
- Prefer email? Request a short audit and proposal, tailored to your service areas.
You handle the roofs. We’ll handle the rankings.
SEO for Roofers: Frequently Asked Questions
What is SEO for roofers and how does it generate local leads?
SEO for roofers aligns your site, Google Business Profile, and content with how homeowners search. By targeting location + intent keywords, optimizing service/city pages, improving reviews and schema, and tracking calls, you win the local map pack and organic spots—turning searches into booked inspections and estimates.
How should roofing SEO address emergency, repair, and replacement intent?
Map each intent to a purpose-built page and CTA. Emergency pages highlight 24/7 availability and click‑to‑call. Repair pages show before/after proof, pricing guidance, insurance and warranty FAQs. Replacement and material pages explain options, financing, and timelines. Fast load times and mobile-first UX protect conversions when urgency is high.
How do I optimize my Google Business Profile to rank in the roofing local map pack?
Set your primary category to Roofing contractor and add relevant secondary services. Keep NAP consistent across directories, enable messaging, and post updates. Collect steady, keyword-rich reviews, upload real project photos and videos, complete Services/Products, and add UTM tracking. Use realistic service areas—no spammy radius—to boost relevance, distance, and prominence.
What on-page and technical SEO do roofing websites need to convert more visitors?
Focus on speed and Core Web Vitals, crawlable architecture, and clear navigation. Use descriptive title tags (service + city), RoofingContractor, LocalBusiness, Service, FAQ, and Review schema, internal links, and alt text. Add strong trust signals, sticky call buttons, short forms, and calendar integrations to boost conversions.
Is SEO or Google Ads better for roofing leads?
Use both strategically. Google Ads delivers immediate visibility but costs per click can spike after storms. Roofing SEO compounds: once you rank in the map pack and organic, cost per lead typically drops and volume stabilizes. Many roofers run PPC for urgency and invest in SEO for sustainable growth.
Related content:
Digital Marketing Services for Roofers: Local SEO, PPC, Content & Reviews That Drive Leads
Alessio Rigoli is the founder of AGR Technology and got his start working in the IT space originally in Education and then in the private sector helping businesses in various industries. Alessio maintains the blog and is interested in a number of different topics emerging and current such as Digital marketing, Software development, Cryptocurrency/Blockchain, Cyber security, Linux and more.
Alessio Rigoli, AGR Technology