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If you run a veterinary clinic, you’ve probably felt the shift. Word of mouth still matters, but for most pet owners, the first stop is Google.
They type things like “emergency vet near me”, “cat vaccination [suburb]”, or “dog dentist open now”, and if we’re not showing up in those results, those clients are going to another clinic.
In this guide, we walk through SEO for vets in plain language: how local search works, what to fix on your website, how to use your Google Business Profile, and how to track if it’s actually bringing in more bookings. And if you’d like help doing it, this is exactly what we do at AGR Technology.
Get in contact with our team for a fully bespoke SEO campaign proposal
Reviews from our happy clients:
Justine Brummans
Alessio is both incredibly knowledgeable and personable! He gave me great advice that was catered to me and my situation. Thank you Alessio! Super helpful!
Springfield Equestrian Park
Alessio is amazing! I can not speak highly enough of how helpful and knowledgeable he is, my website he created far exceeded my expectations, he is so accomodating and I can only wish him every success with his business. I rate AGR technology 10 out of 10.
Legacy Energy
We used AGR Technology and dealt with Alessio to design and build our website as well as host our emails. Alessio was a pleasure to deal with and had plenty of ideas that we could implement into our site. He has a great attention to detail, he is also very polite in understanding our goals and what we wanted to achieve with our website.
Thanks mate,
Alex & Rob
Excellent Service
Alessio developed our website for our business and has done a wonderful job. He is very personable and knowledgeable. We have enjoyed working with him. We will be referring others to him and highly recommend him to those who need Tech advice.
MRC Performance
I have been in business for over 10 Years and recently moved to AGR Technology for all our IT needs. They are able to fix nearly anything remotely and always very helpful in recommending appropriate hardware upgrades that do the job as required but not costing more than needed.
Alessio provided an excellent service. He was very dedicated in his method of finding solutions to problems. He continued to try different avenues until he found the reason as to why a particular application was not working. He was very knowledgeable in his understanding of the internet and of applications and how they work, and he was able to apply this knowledge in understanding how to resolve the obstacles that continued to appear. He is understanding towards his client's needs and goals and he is willing to work with his client in achieving those goals. He is a very polite and well mannered person and very calm and gentle in his approach. I would highly recommend Alessio's services to anyone.
Palmira Rigoli
Great work ethics Alessio! We at Totally Gluten Free Products are very happy to have you on board as our IT and SEO master. Very reliable, trustworthy and knowledgeable in the field.
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Nat's Custom Designs
Alessio from AGR Technology has recently helped me create a website for my business.
Throughout the whole process from start to finish Alessio made the process easy for me, by calling me and explaining each step of the way. I'm not very computer savvy, but with Alessio taking the time to explain in detail everything I needed to know from putting inventory in to having it shipped. He even remotely joined my computer to help guide me through everything.
He's very knowledgeable and is experienced in everything I needed and if there was anything else I needed to know that wasn't something he was familiar with, he researched it.
I would HIGHLY recommend Alessio to anyone. He has not only helped me for now but I know that if I ever needed help with anything else he would definitely go above and beyond to help. Thank you so much for everything you have done. It's been a long process but well worth it 🙂
Byron Macumber
AGR Technology is amazing. not only do they stick with you through out the process, they also accommodate to your wants and needs. They are efficient in their work and they have high integrity. Their capabilities are shown through their website design, and appropriate knowledge of utilities regarding software. over the many years of working with them they have been fantastic. I would recommend to everyone
Very helpful
Alessio was thorough, diligent and kept me updated at all time points. I was very impressed with his performance, passion and dedication. I will continue to use his services.
Wantrup & Associates
Alessio of AGR Technology is an IT guy we rely on whenever we need IT help. His professionalism impressed us right at the first time. He solved many of our IT problems in no time. Excellent communication and speedy response.
We highly recommend this company
From a happy customer
Valeria Bianco
I received AGR contact information from a previous client, who had found their service excellent. So I contacted AGR with some expectations, and I can say they exceeded them. Professional, honest, punctual, reliable, their service is faultless. We can't recommend them highly enough.
Very fast, value for money and a comprehensive service
AGR is professional, organised and very skilled at what they do. They take the initiative, looking after all the details that you would not have thought of to enhance your website presence, marketing funnel and automated appointment bookings. Big bonus - pricings are at a fraction of the cost of competitors.
Customer testimonial
Alessio from AGR Technology is wonderful at gently guiding the less technically savvy users to solve problems. Back up service excellent. Highly recommended
SEO for website
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Raimond Volpe
Nothing but good things to say about Alessio. He has been great service and great at communicating with me by both phone and email. Very good knowledge and problem-solving ability with our web development. I would thoroughly recommend Alessio and AGR Technology to anyone wanting online marketing or web development
Website design
Big thank you to Alessio at AGR Technology for a smooth and easy website development process. Nothing was to difficult to accomplish, I can highly recommend his first class service.
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Why work with us?
Contact us today to find out how our SEO consultants can help take your online presence to the next level.
Why SEO Matters For Veterinary Clinics
Most vet clinics don’t have a traffic problem in the street. They have a visibility problem online.
Here’s why SEO should be part of how we market a veterinary practice:
- Pet owners search locally. Terms like “vet near me” and “after hours vet [suburb]” have strong intent. People searching these are usually ready to book.
- Paid ads alone get expensive. Google Ads and socials can work, but costs rise and leads stop when we stop paying. SEO builds a long-term asset.
- Competitors are already investing. If other clinics in your area are showing up in the map pack and you’re not, they’re quietly taking those phone calls.
Done properly, SEO helps us:
- Fill quieter days with routine check-ups and vaccinations.
- Attract higher-value services (dentistry, surgery, diagnostics).
- Reduce reliance on third‑party directories that control the relationship with the client.
At AGR Technology, we focus on practical SEO for vets: clear steps, measurable results, and no jargon for the sake of it.
How Local SEO Works For Veterinary Practices
When pet owners search on Google, they’ll usually see two main areas:
- The local map pack – the box with a map and 3–4 clinic listings.
- The regular (organic) results – website links under the map.
Local SEO helps us show up in both.
Google mainly looks at three things for local rankings:
- Relevance – how closely your clinic matches what someone searched for.
- Distance – how close you are to the searcher or the location they typed.
- Prominence – how well-known and trusted your clinic appears online (reviews, links, mentions).
For a veterinary practice, that means:
- Having a well-optimized Google Business Profile with the right categories, hours, and services.
- A clear, fast website that explains what you do, where you are, and who you help.
- Consistent details (name, address, phone) across the web.
- A steady flow of honest reviews from real clients.
The good news: most clinics don’t do this well. A few focused changes can move the needle quickly, especially in suburbs with less competition.
Optimizing Your Website For Pet Owners And Search Engines
Your website should work for two audiences:
- Pet owners who want fast, clear answers and an easy way to book.
- Search engines that need structure and context to understand your pages.
We aim to meet both without making the site feel “robotic”.
Targeting The Right Local Keywords
We start by finding the phrases people in your area actually use. Common patterns include:
- “vet near me” / “veterinary clinic [suburb]”
- “emergency vet [city]”
- “dog vaccination [suburb]”
- “cat desexing [city]”
- “[pet type] vet [suburb]” (e.g. “bird vet”, “reptile vet”)
At AGR Technology, we use keyword tools and real search data to:
- Identify core service terms (check-ups, vaccinations, surgery, dentistry, pathology, behavior).
- Map those terms to specific pages instead of stacking them all on the homepage.
- Avoid competing with ourselves by having multiple pages targeting the exact same phrase.
On-Page SEO Essentials For Vet Websites
On-page SEO sounds technical, but it mainly comes down to clarity. We focus on:
- Page titles & meta descriptions that mention your service and location.
- Headings (H1, H2, etc.) that match what pet owners are searching.
- Clear contact info on every page (phone, address, Google Map, opening hours).
- Schema markup (structured data) so Google understands you’re a local veterinary clinic.
We also make sure things like your emergency contact instructions and after-hours policies are easy to find. In stressful moments, people don’t want to dig.
Structuring Service Pages For Common Pet Needs
Instead of one vague “Services” page, it’s usually better to have separate pages for:
- Dog and cat vaccinations
- Desexing
- Dentistry
- Diagnostics and imaging
- Surgery
- Puppy and kitten health checks
- Senior pet care
Each page should:
- Explain what the service involves in plain language.
- Answer common questions (cost ranges, recovery time, risks, frequency).
- Include before/after photos or simple diagrams where relevant.
- Make it easy to call or book online without scrolling forever.
This structure helps pet owners find exactly what they need and gives search engines specific pages to match with specific searches.
Improving Site Speed, Mobile Experience, And Core Web Vitals
Most people looking for a vet are on their phone. If your site is slow or awkward, they won’t wait.
We improve performance by:
- Compressing and resizing images (especially pet photos and x‑ray images).
- Cleaning up bloated themes or plugins.
- Making buttons and phone numbers tap‑friendly on mobile.
- Fixing layout shifts that cause content to jump around.
Google’s Core Web Vitals are technical metrics (like load speed and stability), but they all boil down to one thing: a site that feels quick and smooth. That’s what we build and tune at AGR Technology.
Building And Managing Your Google Business Profile
For many local searches, your Google Business Profile (GBP) will be seen more often than your website. It’s the panel that shows your name, reviews, hours, and directions.
We treat it like a second homepage.
Setting Up And Optimizing Your Profile
We make sure your profile is:
- Claimed and verified under the correct primary category (usually “Veterinarian”).
- Using accurate name, address, phone, and website URL.
- Showing correct opening hours, holiday hours, and after-hours instructions.
- Listing key services and attributes (emergency care, parking, species treated, accessibility, languages).
We also add keyword‑rich but natural descriptions, so Google understands what your clinic is known for and where you operate.
Using Posts, Photos, And Q&A To Stand Out
Active profiles tend to perform better. Simple ongoing actions include:
- Posts about seasonal topics (tick prevention, heat stress, dental month).
- Photos of your clinic, team, reception, and equipment (no graphic medical images).
- Q&A where we pre‑answer common questions about payment options, parking, and after-hours care.
AGR Technology can manage this for you so your profile stays fresh without adding to your team’s workload.
Earning Trust With Reviews, Content, And Local Links
Vets live and die by trust. Online, that trust is signalled through reviews, helpful content, and the company we keep.
Getting And Responding To Online Reviews
We help you set up simple, ethical ways to encourage reviews, such as:
- Follow‑up SMS or email with a direct Google review link.
- In‑clinic signage with a QR code.
When reviews come in, it’s important to respond:
- Thank happy clients and mention specific details.
- Address negative feedback calmly, without breaching privacy.
Google sees this engagement as a positive signal, and pet owners see you care enough to listen.
Creating Helpful Content For Pet Owners
Good content isn’t about “blogging for the algorithm”. It’s about answering the questions your clients ask every week, such as:
- “How often should my dog have a dental check?”
- “What are signs my cat is in pain?”
- “When should I desex my puppy?”
We turn these into short, clear articles or FAQ sections:
- Written in your tone of voice.
- Reviewed by your vets for accuracy.
- Linked to relevant service pages.
This positions your clinic as a local authority and gives Google more reasons to send searchers to you.
Local Partnerships And Citations
Local SEO also looks at where your clinic is mentioned online:
- Pet shelters and rescue groups
- Breeders and groomers
- Local councils and community sites
- Online directories (with consistent details)
We help you build and clean up these citations so your clinic’s name, address, and phone number match everywhere. This reduces confusion and strengthens local relevance.
Tracking Your Veterinary SEO Results And Improving Over Time
SEO for vets isn’t a one‑off job. We need to see what’s working, what’s not, and adjust.
Key Metrics To Monitor For Veterinary SEO
We usually track:
- Calls and bookings from Google (via call tracking and booking software reporting).
- Organic traffic to key pages (from Google Analytics).
- Keyword rankings for your main services and suburbs.
- Google Business Profile insights – views, direction requests, calls.
- Review volume and rating trend over time.
The goal isn’t to chase vanity metrics but to connect SEO improvements with real outcomes: more quality enquiries and booked appointments.
Simple Monthly SEO Checklist For Busy Vet Teams
For clinics that want to stay involved without spending hours every week, we suggest a light monthly routine:
- Add at least one new review and reply to all recent feedback.
- Post one Google Business update (e.g. seasonal tip, promotion, or news).
- Review website contact forms and phone numbers to ensure everything works.
- Check for any major ranking or traffic drops in your reports.
AGR Technology can handle the heavy lifting, audits, technical fixes, content, and reporting, while your team focuses on patients.
Conclusion
SEO for vets doesn’t need to be mysterious or overwhelming. When we break it down, it’s about being:
- Easy to find for local pet owners.
- Clear about what you do and where you do it.
- Consistently trusted online.
If your clinic isn’t showing up where it should, or you’re unsure which marketing efforts are actually driving bookings, we can help.
At AGR Technology, we can work with veterinary clinics to plan, carry out, and manage SEO that fits real‑world constraints, busy days, after‑hours emergencies, and limited admin time.
If you’d like to see what’s possible for your practice, we can:
- Run a free SEO snapshot of your current visibility.
- Highlight the quickest wins in your local area.
- Outline a clear plan with realistic timelines and costs.
Reach out to us today to discuss SEO for your vet clinic, and let’s make sure the next “vet near me” search in your area points to you.
SEO for Vets: Frequently Asked Questions
What is SEO for vets and why does it matter for veterinary clinics?
SEO for vets is the process of improving your clinic’s visibility in Google so local pet owners find you when they search terms like “vet near me” or “emergency vet [suburb].” Done well, it fills quieter days, attracts higher‑value services, and reduces dependence on paid ads and third‑party directories.
How does local SEO work for veterinary practices?
Local SEO for veterinary practices focuses on ranking in Google’s map pack and organic results. Google looks at relevance, distance, and prominence. You improve these by optimizing your Google Business Profile, keeping NAP details consistent, earning reviews, and having a clear, fast website that explains your services and location.
What are the most important on-page SEO steps for a vet website?
Key on-page SEO steps include using clear titles and meta descriptions with your services and suburbs, structured headings, visible contact details on every page, and schema markup for local businesses. Creating separate service pages for common pet needs and improving mobile speed also helps both pet owners and search engines.
How can I track if SEO for vets is actually bringing more bookings?
To measure results, track calls and bookings from Google, organic traffic to key service pages, keyword rankings for your main services and suburbs, Google Business Profile insights, and review volume. Focus on whether quality inquiries and confirmed appointments increase, not just clicks or impressions.
How long does veterinary SEO take to show results, and what does it typically cost?
Veterinary SEO usually takes 3–6 months to show noticeable improvements, depending on competition, your starting point, and how consistently changes are implemented. Costs vary widely: small clinics might invest a modest monthly retainer, while multi-location practices often budget more for content, technical work, and ongoing optimization.
Related resources:
Google Ads for Medical Practices
Local Marketing Automation Services
Affordable SEO services for small businesses
Alessio Rigoli is the founder of AGR Technology and got his start working in the IT space originally in Education and then in the private sector helping businesses in various industries. Alessio maintains the blog and is interested in a number of different topics emerging and current such as Digital marketing, Software development, Cryptocurrency/Blockchain, Cyber security, Linux and more.
Alessio Rigoli, AGR Technology