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Struggling to show up where patients are searching? We help dermatology clinics turn Google searches into booked consults. At AGR Technology, our medical SEO programs combine technical excellence, patient-centric content, and airtight compliance to grow visibility, calls, and referrals, without fluff or risky tactics.
What you’ll get on this page: exactly how we can build and run SEO for dermatology practices, what to measure, and how we keep your brand trusted and compliant. If you want a clear plan and a hands-on team, you’re in the right place.
Get in contact with our team for a fully bespoke SEO campaign proposal
Reviews from our happy clients:
Justine Brummans
Alessio is both incredibly knowledgeable and personable! He gave me great advice that was catered to me and my situation. Thank you Alessio! Super helpful!
Springfield Equestrian Park
Alessio is amazing! I can not speak highly enough of how helpful and knowledgeable he is, my website he created far exceeded my expectations, he is so accomodating and I can only wish him every success with his business. I rate AGR technology 10 out of 10.
Legacy Energy
We used AGR Technology and dealt with Alessio to design and build our website as well as host our emails. Alessio was a pleasure to deal with and had plenty of ideas that we could implement into our site. He has a great attention to detail, he is also very polite in understanding our goals and what we wanted to achieve with our website.
Thanks mate,
Alex & Rob
Excellent Service
Alessio developed our website for our business and has done a wonderful job. He is very personable and knowledgeable. We have enjoyed working with him. We will be referring others to him and highly recommend him to those who need Tech advice.
MRC Performance
I have been in business for over 10 Years and recently moved to AGR Technology for all our IT needs. They are able to fix nearly anything remotely and always very helpful in recommending appropriate hardware upgrades that do the job as required but not costing more than needed.
Alessio provided an excellent service. He was very dedicated in his method of finding solutions to problems. He continued to try different avenues until he found the reason as to why a particular application was not working. He was very knowledgeable in his understanding of the internet and of applications and how they work, and he was able to apply this knowledge in understanding how to resolve the obstacles that continued to appear. He is understanding towards his client's needs and goals and he is willing to work with his client in achieving those goals. He is a very polite and well mannered person and very calm and gentle in his approach. I would highly recommend Alessio's services to anyone.
Palmira Rigoli
Great work ethics Alessio! We at Totally Gluten Free Products are very happy to have you on board as our IT and SEO master. Very reliable, trustworthy and knowledgeable in the field.
YouTube Comment
Nat's Custom Designs
Alessio from AGR Technology has recently helped me create a website for my business.
Throughout the whole process from start to finish Alessio made the process easy for me, by calling me and explaining each step of the way. I'm not very computer savvy, but with Alessio taking the time to explain in detail everything I needed to know from putting inventory in to having it shipped. He even remotely joined my computer to help guide me through everything.
He's very knowledgeable and is experienced in everything I needed and if there was anything else I needed to know that wasn't something he was familiar with, he researched it.
I would HIGHLY recommend Alessio to anyone. He has not only helped me for now but I know that if I ever needed help with anything else he would definitely go above and beyond to help. Thank you so much for everything you have done. It's been a long process but well worth it 🙂
Byron Macumber
AGR Technology is amazing. not only do they stick with you through out the process, they also accommodate to your wants and needs. They are efficient in their work and they have high integrity. Their capabilities are shown through their website design, and appropriate knowledge of utilities regarding software. over the many years of working with them they have been fantastic. I would recommend to everyone
Very helpful
Alessio was thorough, diligent and kept me updated at all time points. I was very impressed with his performance, passion and dedication. I will continue to use his services.
Wantrup & Associates
Alessio of AGR Technology is an IT guy we rely on whenever we need IT help. His professionalism impressed us right at the first time. He solved many of our IT problems in no time. Excellent communication and speedy response.
We highly recommend this company
From a happy customer
Valeria Bianco
I received AGR contact information from a previous client, who had found their service excellent. So I contacted AGR with some expectations, and I can say they exceeded them. Professional, honest, punctual, reliable, their service is faultless. We can't recommend them highly enough.
Very fast, value for money and a comprehensive service
AGR is professional, organised and very skilled at what they do. They take the initiative, looking after all the details that you would not have thought of to enhance your website presence, marketing funnel and automated appointment bookings. Big bonus - pricings are at a fraction of the cost of competitors.
Customer testimonial
Alessio from AGR Technology is wonderful at gently guiding the less technically savvy users to solve problems. Back up service excellent. Highly recommended
SEO for website
The team is very cooperative and delivers clean and very efficient work.
Raimond Volpe
Nothing but good things to say about Alessio. He has been great service and great at communicating with me by both phone and email. Very good knowledge and problem-solving ability with our web development. I would thoroughly recommend Alessio and AGR Technology to anyone wanting online marketing or web development
Website design
Big thank you to Alessio at AGR Technology for a smooth and easy website development process. Nothing was to difficult to accomplish, I can highly recommend his first class service.
Proudly supporting clients of all sizes to succeed through digital solutions
Why work with us?
Contact us today to find out how our SEO consultants can help take your online presence to the next level.
Understand How Patients Search for Skin Care
Core Service Keywords vs. Conditions and Symptoms
Patients search in two main ways: by service (“dermatologist near me,” “acne treatment,” “skin cancer screening”) and by symptoms (“itchy rash,” “suspicious mole,” “psoriasis flare”). We map both. Service terms convert faster: symptom queries build authority and feed the funnel. Our keyword research covers dermatologist SEO, medical SEO, long-tail questions, and local modifiers.
Search Intent and Patient Journeys
Not every query is ready to book. We segment intent across awareness (symptoms), consideration (treatments), and action (book dermatology consult). Content and CTAs match the moment, quick answers up front, deeper guidance for comparison, and frictionless booking when they’re ready.
Mapping Keywords to Pages and Funnels
We assign primary keywords to dedicated pages, support them with condition hubs and FAQs, and connect them with internal links and schema markup. Each page has a purpose: inform, convince, convert. Clear next steps: call, book online, or request a callback.
Build a Patient-Centric Site and Technical Foundation
Essential Service Pages, Condition Hubs, and Location Pages
We structure sites for clarity and conversions: dedicated service pages (acne, eczema, skin cancer checks, cosmetic dermatology), condition hubs that link to treatments, and city/suburb location pages with local relevance. Each page includes eligibility, risks, downtime, costs (where appropriate), and next steps.
Before-And-After Galleries and Image SEO
Visual proof matters. We design compliant galleries with consent, alt text, descriptive filenames, EXIF cleaning, and lazy loading. Captions explain procedure, timeframe, and care, never overpromising. Image sitemaps and WebP formats help speed and discoverability.
Core Web Vitals, Mobile UX, and Site Architecture
Fast sites rank and convert better. We fix CWV (LCP, INP, CLS), compress and defer scripts, and streamline navigation. Mobile-first layouts, tap targets, and sticky “Book Now” improve conversion rate optimization. Clean architecture + breadcrumbs + internal linking = easier crawling and better user paths.
Master Local SEO for Dermatology
Google Business Profile Optimization
Your GBP is your second homepage. We optimize categories, services, treatments, hours, photos, and messaging. We publish weekly Posts, add UTM tracking to buttons, and align services with on-site pages. Q&A is curated with clear, compliant answers.
Reviews, Reputation, and HIPAA-Safe Responses
We build ethical review flows via text/email follow-ups and on-site prompts. Responses avoid PHI, stick to practice-level language, and invite offline resolution as needed. Consistent review velocity, photo updates, and community engagement boost local rankings.
Local Citations, NAP Consistency, and Proximity
We standardize Name, Address, Phone across healthcare directories, maps, and insurance lists. Business listings, embedded maps, and local content signals improve relevance. We can’t change proximity, but we can strengthen prominence and relevance to win more local packs.
Create Trustworthy, Compliant Content
Demonstrating E-E-A-T for Medical Topics
Dermatology is YMYL. We attribute pages to credentialed clinicians, add author bios and medical reviewers, cite reputable sources (AAD, NIH, peer-reviewed journals), and date updates. Clear risks, contraindications, and aftercare build trust and reduce liability.
Patient-Friendly Copy and Legally Safe Disclaimers
We write plainly. Short sentences, no scare tactics, no exaggerated claims. Disclaimers set realistic outcomes: consent and privacy policies are visible. We avoid individual medical advice and nudge readers to book a consult for personal assessment.
Editorial Calendar: Conditions, Treatments, and Seasonal Topics
We plan around demand: acne vs. rosacea, mole checks before summer, sunscreen updates, eczema in winter, isotretinoin FAQs, psoriasis treatment options, melasma care. Content clusters support core pages and target People Also Ask. CTA: Ask us for a 90‑day content plan.
Earn Authority With Ethical Link Building
A key component of Search Engine Optimization (SEO) is link building, which involves obtaining backlinks from other websites to improve one’s own. Backlinks are seen by search engines like Google as recommendations that show the worth and reliability of the information. High-quality backlinks are important for three reasons:
Partnerships, PR, and Community Outreach
We help you partner with GPs, pharmacists, and skin cancer clinics for co-authored guides, referral pages, and joint webinars. Community talks and charity skin check days earn natural mentions and local press.
Professional Directories and Associations
Quality beats quantity. We secure and optimize listings with dermatology boards, medical associations, hospital affiliations, and conference speaker bios. Structured profiles + consistent NAP + links to key service pages signal authority.
Research Citations and Local News Features
We pitch evidence-led commentary to journalists and local media, provide quick clinical quotes (HARO/Featured resources), and share practice-led case summaries (de-identified). This builds safe, editorial links, no schemes.
Need clean backlinks? Let’s build an outreach plan.
Measure Results and Avoid Common Pitfalls
KPIs That Matter: Rankings, Visibility, and Booked Appointments
We track what drives growth: non-brand impressions, local pack rankings, organic calls, form fills, and scheduled appointments. Dashboards roll up cost per lead, show rate, and patient acquisition cost so you can see ROI clearly.
Call Tracking, Form Attribution, and CRM Hygiene
We carry out dynamic number insertion with pool sizes that protect NAP integrity, UTM-tag all CTAs, and sync leads into your CRM or EHR. Source/medium, keyword themes, and page paths stay intact. Missed call alerts and voicemail-to-text reduce leakage.
Common Mistakes in Medical SEO to Avoid
No stock claims, no duplicate location pages, no thin content, no fake reviews, no doorway pages, and no spammy links. We also avoid PHI in reviews, over-optimised anchor text, and slow, script-heavy pages.
Conclusion
If you’re serious about sustainable growth, you need a dermatology SEO program that’s compliant, patient-first, and measurable. That’s what we do at AGR Technology: research, build, and optimise, then prove it with data.
Next steps:
- Request a free strategy session (15 minutes, no pressure)
- Receive a practical roadmap with priorities and timelines
- Decide if we’re the right partner for your clinic
We’ll meet you where you’re at, fix the foundations, and help you earn more booked appointments, safely and predictably.
Dermatology SEO FAQs
What is dermatology SEO and how does it attract new patients?
Dermatology SEO aligns your website and Google Business Profile with how patients search—by services (e.g., “acne treatment”) and symptoms (“itchy rash”). It combines technical fixes, patient‑centric content, local optimization, and compliant messaging to improve visibility, rank in local packs, and convert searches into calls, booked consults, and referrals.
How do you map keywords for SEO for dermatology across services, symptoms, and locations?
Start with two buckets: core service terms (dermatologist near me, skin cancer screening) and symptom queries (psoriasis flare, suspicious mole). Assign primary keywords to dedicated pages, support them with condition hubs and FAQs, add local modifiers for each location, and connect pages via internal links and schema to guide users through the funnel.
What makes a dermatology website compliant and patient‑centric?
Attribute content to credentialed clinicians, include author bios and medical reviewers, cite reputable sources, and date updates. Use clear copy, realistic disclaimers, and avoid PHI in reviews. Provide eligibility, risks, downtime, costs where appropriate, before‑and‑after galleries with consent, optimized images, and easy next steps like book, call, or request a callback.
How should dermatology practices measure SEO success?
Track non‑brand impressions, local pack rankings, organic calls, form fills, and scheduled appointments. Use call tracking with safe number pools, UTM tagging on CTAs, and CRM/EHR syncing to keep source and keyword themes intact. Monitor cost per lead, show rate, and patient acquisition cost to prove ROI and prioritize efforts.
How long does SEO for dermatology take to show results?
Timelines vary by competition and baseline. Local visibility improvements can begin in 4–8 weeks after optimizing your Google Business Profile, citations, and reviews. Meaningful organic growth typically builds over 3–6 months as content clusters index and earn links, with stronger gains at 6–12 months when authority compounds.
Is SEO or PPC better for dermatology clinics?
Both have roles. PPC delivers immediate leads but stops when spend stops. Dermatology SEO compounds, lowering cost per acquisition over time and capturing high‑intent local searches. Many clinics pair them: PPC for short‑term demand or new services, SEO for sustainable visibility, educational content, and stronger local pack presence.
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Alessio Rigoli is the founder of AGR Technology and got his start working in the IT space originally in Education and then in the private sector helping businesses in various industries. Alessio maintains the blog and is interested in a number of different topics emerging and current such as Digital marketing, Software development, Cryptocurrency/Blockchain, Cyber security, Linux and more.
Alessio Rigoli, AGR Technology