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Scaling a SaaS business isn’t just about building a great product. Your ideal customers need to find you, and that means dominating search rankings in a crowded market. Link building remains one of the most powerful ways to boost domain authority, climb Google’s rankings, and establish your brand as a trusted player in the SaaS space.
But not all backlinks are created equal. Low-quality links can hurt your rankings, and generic link building tactics won’t cut it in the competitive SaaS landscape. You need a strategic approach tailored to the unique challenges of software companies, one that builds genuine authority, drives qualified traffic, and supports sustainable growth.
At AGR Technology, we specialise in SaaS link building services that deliver measurable results. We understand the nuances of the software industry and know how to secure high-quality backlinks that move the needle. Whether you’re launching a new product, expanding into new markets, or looking to outrank established competitors, our proven strategies help you achieve your growth goals.
Book a free consultation call with AGR Technology to see how we can help scale your brand with proven SEO strategies
Reviews from some of our happy customers:
Justine Brummans
Alessio is both incredibly knowledgeable and personable! He gave me great advice that was catered to me and my situation. Thank you Alessio! Super helpful!
Springfield Equestrian Park
Alessio is amazing! I can not speak highly enough of how helpful and knowledgeable he is, my website he created far exceeded my expectations, he is so accomodating and I can only wish him every success with his business. I rate AGR technology 10 out of 10.
Legacy Energy
We used AGR Technology and dealt with Alessio to design and build our website as well as host our emails. Alessio was a pleasure to deal with and had plenty of ideas that we could implement into our site. He has a great attention to detail, he is also very polite in understanding our goals and what we wanted to achieve with our website.
Thanks mate,
Alex & Rob
Excellent Service
Alessio developed our website for our business and has done a wonderful job. He is very personable and knowledgeable. We have enjoyed working with him. We will be referring others to him and highly recommend him to those who need Tech advice.
MRC Performance
I have been in business for over 10 Years and recently moved to AGR Technology for all our IT needs. They are able to fix nearly anything remotely and always very helpful in recommending appropriate hardware upgrades that do the job as required but not costing more than needed.
Alessio provided an excellent service. He was very dedicated in his method of finding solutions to problems. He continued to try different avenues until he found the reason as to why a particular application was not working. He was very knowledgeable in his understanding of the internet and of applications and how they work, and he was able to apply this knowledge in understanding how to resolve the obstacles that continued to appear. He is understanding towards his client's needs and goals and he is willing to work with his client in achieving those goals. He is a very polite and well mannered person and very calm and gentle in his approach. I would highly recommend Alessio's services to anyone.
Palmira Rigoli
Great work ethics Alessio! We at Totally Gluten Free Products are very happy to have you on board as our IT and SEO master. Very reliable, trustworthy and knowledgeable in the field.
YouTube Comment
Nat's Custom Designs
Alessio from AGR Technology has recently helped me create a website for my business.
Throughout the whole process from start to finish Alessio made the process easy for me, by calling me and explaining each step of the way. I'm not very computer savvy, but with Alessio taking the time to explain in detail everything I needed to know from putting inventory in to having it shipped. He even remotely joined my computer to help guide me through everything.
He's very knowledgeable and is experienced in everything I needed and if there was anything else I needed to know that wasn't something he was familiar with, he researched it.
I would HIGHLY recommend Alessio to anyone. He has not only helped me for now but I know that if I ever needed help with anything else he would definitely go above and beyond to help. Thank you so much for everything you have done. It's been a long process but well worth it 🙂
Byron Macumber
AGR Technology is amazing. not only do they stick with you through out the process, they also accommodate to your wants and needs. They are efficient in their work and they have high integrity. Their capabilities are shown through their website design, and appropriate knowledge of utilities regarding software. over the many years of working with them they have been fantastic. I would recommend to everyone
Very helpful
Alessio was thorough, diligent and kept me updated at all time points. I was very impressed with his performance, passion and dedication. I will continue to use his services.
Wantrup & Associates
Alessio of AGR Technology is an IT guy we rely on whenever we need IT help. His professionalism impressed us right at the first time. He solved many of our IT problems in no time. Excellent communication and speedy response.
We highly recommend this company
From a happy customer
Valeria Bianco
I received AGR contact information from a previous client, who had found their service excellent. So I contacted AGR with some expectations, and I can say they exceeded them. Professional, honest, punctual, reliable, their service is faultless. We can't recommend them highly enough.
Very fast, value for money and a comprehensive service
AGR is professional, organised and very skilled at what they do. They take the initiative, looking after all the details that you would not have thought of to enhance your website presence, marketing funnel and automated appointment bookings. Big bonus - pricings are at a fraction of the cost of competitors.
Customer testimonial
Alessio from AGR Technology is wonderful at gently guiding the less technically savvy users to solve problems. Back up service excellent. Highly recommended
SEO for website
The team is very cooperative and delivers clean and very efficient work.
Raimond Volpe
Nothing but good things to say about Alessio. He has been great service and great at communicating with me by both phone and email. Very good knowledge and problem-solving ability with our web development. I would thoroughly recommend Alessio and AGR Technology to anyone wanting online marketing or web development
Website design
Big thank you to Alessio at AGR Technology for a smooth and easy website development process. Nothing was to difficult to accomplish, I can highly recommend his first class service.
Why work with us?
What Are SaaS Link Building Services?
SaaS link building services focus on acquiring high-quality backlinks from authoritative websites to improve your software company’s search engine rankings and online visibility. Unlike generic link building, these services are tailored specifically for the software-as-a-service industry, taking into account the longer sales cycles, technical audiences, and competitive landscapes that define this space.
At its core, link building for SaaS involves earning or securing links from relevant, trustworthy sites that signal to Google your content is valuable and authoritative. These might include:
- Industry publications and SaaS-focused blogs
- Technology news sites and review platforms
- High-authority business and marketing resources
- Academic institutions and research centres
- Partner and integration directories
The goal isn’t just to accumulate links, it’s to build a diverse quality backlink profile that drives organic traffic, improves rankings for competitive keywords, and positions your brand as a thought leader in your niche.
Professional SaaS link building services combine content creation, outreach, digital PR, and relationship building to secure placements that genuinely benefit your business. This isn’t about shortcuts or manipulative tactics. It’s about earning recognition from the right sources in ways that align with Google’s quality guidelines and your long-term growth strategy.
Why Link Building Matters for SaaS Companies
SaaS companies face unique challenges when competing for visibility online. Your potential customers are conducting extensive research before making purchase decisions, often comparing multiple solutions across dozens of touchpoints. If your site doesn’t rank well for key terms, you’re essentially invisible during this critical discovery phase.
Here’s why link building should be a cornerstone of your SaaS marketing strategy:
Authority Directly Impacts Rankings
Google uses backlinks as a primary ranking signal. The more high-quality sites linking to yours, the more Google trusts your content and rewards you with better positions in search results. For competitive SaaS keywords, think “project management software” or “email marketing platform”, strong domain authority is non-negotiable.
Long Sales Cycles Require Sustained Visibility
B2B SaaS buyers don’t convert overnight. They spend weeks or months researching, reading reviews, and consuming educational content. Strategic link building ensures you maintain visibility throughout this journey, appearing in search results, industry roundups, and trusted publications where your prospects are actively looking for information.
Backlinks Drive Qualified Referral Traffic
Beyond SEO benefits, quality backlinks send targeted visitors directly to your site. A feature in a respected SaaS publication or a mention in a popular industry newsletter can generate hundreds of qualified leads who are already interested in solutions like yours.
Competitive Differentiation in Crowded Markets
Most SaaS categories are saturated with competitors fighting for the same keywords. Link building helps you stand out by associating your brand with authoritative voices, demonstrating credibility, and building topical authority that sets you apart from newer or less-established players.
Compounds Over Time
Unlike paid advertising that stops working the moment you pause spending, link building creates lasting value. Each quality backlink continues to benefit your rankings and drive traffic month after month, year after year.
Best Link Building Strategies for SaaS Businesses
Creating High-Value Content for Natural Backlinks
The foundation of any successful SaaS link building campaign is content worth linking to. We’re talking about resources that genuinely help your audience, not thin blog posts or thinly veiled product pitches.
Effective content types include:
- Original research and data studies: Surveys, industry benchmarks, and proprietary data that journalists and bloggers reference
- Comprehensive guides: In-depth resources that become go-to references in your niche
- Tools and calculators: Free, useful utilities that naturally attract links from users and industry sites
- Case studies with concrete results: Real customer stories with specific metrics that demonstrate value
When you create genuinely useful content, outreach becomes easier because you’re offering value rather than asking for favours. At AGR Technology, we help SaaS companies identify content opportunities that align with both their expertise and what their target audience is actively searching for.
Digital PR and Thought Leadership Outreach
Digital PR positions your brand and team members as experts in your field, earning mentions and links from high-authority publications. This strategy works particularly well for SaaS companies because there’s constant demand for expert commentary on technology trends, business challenges, and industry shifts.
Successful digital PR tactics include:
- Responding to journalist queries on platforms like HARO and Qwoted
- Pitching newsworthy angles about your product, customers, or industry insights
- Contributing expert commentary to technology and business publications
- Sharing proprietary data or research findings with journalists
- Building relationships with reporters who cover your industry
Strategic Guest Posting and Partnerships
Guest posting still works, when done right. The focus should be on contributing genuinely valuable content to relevant, high-authority sites where your target audience already spends time.
We help SaaS businesses identify opportunities on:
- Established SaaS and technology blogs
- Marketing, sales, and business operations publications
- Industry-specific resources relevant to your target market
- Partner and integration ecosystem sites
The goal isn’t just to get a link, it’s to reach new audiences, demonstrate expertise, and build relationships with influential site owners and editors who might feature you again in the future.
Leveraging Product Integrations and Reviews
SaaS companies have unique link building opportunities through their product ecosystem. Strategic use of integrations, directories, and review platforms can generate dozens of high-quality backlinks while also driving qualified leads.
Opportunities include:
- Integration marketplaces: Getting listed in partner directories (think Salesforce AppExchange, Shopify App Store, or Zapier’s integration pages)
- Review platforms: Optimising profiles on G2, Capterra, Software Advice, and Trustpilot
- Comparison sites: Being featured in “best of” lists and software comparison articles
- Industry directories: Getting listed in relevant SaaS directories and resource hubs
These placements not only provide valuable backlinks but also appear in searches when prospects are actively evaluating solutions, making them valuable for growth.
Common Link Building Mistakes SaaS Companies Should Avoid
Even well-intentioned SaaS companies can stumble with link building. Here are mistakes we see frequently, and how to avoid them:
Focusing on Quantity Over Quality
It’s tempting to chase high link volumes, but a dozen links from authoritative, relevant sites will outperform hundreds of low-quality directory links. Google’s algorithms are sophisticated enough to recognize and discount low-value links, and in some cases, they can even harm your rankings.
Ignoring Relevance
A backlink from a high-authority site in an unrelated industry provides minimal benefit compared to a link from a moderately authoritative site in your niche. Relevance matters. Links from technology publications, SaaS blogs, and industry-specific resources carry more weight for software companies.
Using Manipulative Tactics
Link schemes, private blog networks, and paid links that don’t follow proper disclosure guidelines can result in Google penalties that tank your rankings. The risk isn’t worth the short-term gain. Stick to white-hat strategies that build sustainable authority.
Not Creating Link-Worthy Content
Outreach alone won’t work if your content isn’t genuinely valuable. Before launching outreach campaigns, invest in creating resources that people actually want to link to and share.
Neglecting Internal Linking
While external backlinks get most of the attention, strategic internal linking helps distribute authority throughout your site and improves rankings for important pages. Don’t overlook this foundational element of technical SEO.
Giving Up Too Soon
Link building is a long game. You won’t see dramatic results overnight. Companies that commit to consistent, quality link building over months and years see compounding benefits that transform their organic visibility.
What to Expect From Professional SaaS Link Building Services
When you partner with a professional agency like AGR Technology for SaaS link building, here’s what the process typically looks like:
Discovery and Strategy Development
We start by understanding your business, target audience, competitive landscape, and current SEO performance. This helps us identify the most valuable link opportunities and develop a customized strategy aligned with your growth goals.
Content Audit and Creation
We review your existing content to identify link-worthy assets and create new resources where gaps exist. This might include research reports, comprehensive guides, tools, or case studies designed to attract natural backlinks.
Targeted Outreach Campaigns
Our team conducts strategic outreach to relevant publications, bloggers, journalists, and industry influencers. We personalize every pitch, focusing on building genuine relationships rather than sending generic link requests.
Digital PR and Media Placements
We actively seek opportunities to position your brand in high-authority publications through expert commentary, contributed articles, and newsworthy stories.
Ongoing Monitoring and Optimization
Link building isn’t set-and-forget. We continuously monitor your backlink profile, identify new opportunities, and adjust strategies based on what’s working best for your specific situation.
Transparent Reporting
You’ll receive regular reports detailing links acquired, key metrics, and the impact on your rankings and organic traffic. We believe in full transparency so you can see exactly how your investment is performing.
Our approach is hands-on, strategic, and results-focused. We don’t rely on automated tools or outsource to low-cost providers. Every link we pursue is evaluated for quality, relevance, and potential impact on your business goals.
Measuring Link Building Success for Your SaaS Business
How do you know if your link building efforts are working? Here are the key metrics we track to measure success:
Domain Authority and Domain Rating
These metrics (from Moz and Ahrefs respectively) provide a snapshot of your site’s overall authority. While not direct Google ranking factors, they correlate strongly with rankings and help gauge progress over time.
Ranking Improvements for Target Keywords
Eventually, link building should improve your rankings for keywords that drive business results. We track position changes for your priority terms and monitor how new backlinks impact visibility.
Organic Traffic Growth
More authority and better rankings should translate to increased organic traffic. We monitor traffic trends and attribute growth to specific link building initiatives where possible.
Referral Traffic from Backlinks
High-quality backlinks send qualified visitors directly to your site. We track referral traffic from acquired links to understand their direct impact beyond SEO benefits.
Link Quality Metrics
We evaluate each link based on:
- Domain authority of the linking site
- Relevance to your industry and target audience
- Placement and context within the content
- Traffic potential of the linking page
- Follow vs. nofollow status
Conversion Impact
The ultimate measure of success is business impact. We work with you to understand how improved organic visibility and referral traffic affect lead generation, trial sign-ups, and revenue.
At AGR Technology, we provide comprehensive reporting on all these metrics, helping you understand not just what we’re doing but how it’s contributing to your growth objectives.
Conclusion
Link building isn’t optional for SaaS companies serious about sustainable growth. In competitive markets where organic visibility can make or break your customer acquisition costs, a strategic approach to earning high-quality backlinks is essential.
The right link building strategy increases your domain authority, improves rankings for competitive keywords, drives qualified traffic, and positions your brand as a trusted authority in your space. But it requires specialized expertise, consistent effort, and a commitment to quality over shortcuts.
At AGR Technology, we’ve built our reputation on delivering measurable results for SaaS companies through ethical, effective link building strategies. We understand your challenges because we work exclusively in the technology sector. We know what it takes to compete and win in crowded markets.
Ready to strengthen your backlink profile and drive sustainable organic growth? Let’s talk about how our SaaS link building services can help you reach your goals. Contact AGR Technology today to discuss a customized strategy for your business.
Frequently Asked Questions
What are SaaS link building services and how do they differ from regular link building?
SaaS link building services focus on acquiring high-quality backlinks from authoritative websites specifically tailored for software companies. Unlike generic link building, they account for longer B2B sales cycles, technical audiences, and competitive SaaS landscapes to improve search rankings and online visibility.
How long does it take to see results from SaaS link building?
Quality link building typically takes weeks or months to show measurable results. Unlike paid advertising, link building is a long-term strategy that compounds over time, with each quality backlink continuing to benefit rankings and drive traffic month after month.
Why is link building important for SaaS companies?
Link building helps SaaS companies improve domain authority, rank for competitive keywords, and maintain visibility during long B2B sales cycles. Quality backlinks drive qualified referral traffic, differentiate brands in crowded markets, and create lasting SEO value that compounds over time.
What is the best type of content for attracting backlinks to SaaS websites?
Original research and data studies, comprehensive industry guides, free tools and calculators, and detailed case studies with concrete metrics perform best. These resources provide genuine value that journalists, bloggers, and industry sites naturally want to reference and link to.
How much do SaaS link building services typically cost?
Pricing varies based on strategy complexity and link quality targets. Reputable agencies provide transparent pricing tied to deliverables rather than link counts, avoiding unrealistic promises of dozens of backlinks at impossibly low prices that often indicate low-quality tactics.
Can link building penalties hurt my SaaS website’s rankings?
Yes, manipulative tactics like link schemes, private blog networks, and undisclosed paid links can result in Google penalties that severely damage rankings. Focusing on white-hat strategies and earning links from relevant, authoritative sources ensures sustainable growth without penalty risks.
Related resources:
Alessio Rigoli is the founder of AGR Technology and got his start working in the IT space originally in Education and then in the private sector helping businesses in various industries. Alessio maintains the blog and is interested in a number of different topics emerging and current such as Digital marketing, Software development, Cryptocurrency/Blockchain, Cyber security, Linux and more.
Alessio Rigoli, AGR Technology