In today’s competitive eCommerce landscape, businesses need robust platforms that prioritize SEO performance. Maropost Commerce Cloud, formerly known as Neto, stands out as a comprehensive B2B eCommerce solution designed with SEO at its core, helping companies improve their online visibility and drive steady revenue growth.
From customizable URL structures to efficient category management and indexable sidebar filters, Maropost Commerce Cloud aligns perfectly with Google Core Web Vitals standards. Working with numerous clients across different verticals we know the importance of setting up your eCommerce website well to ensure you build a strong presence within search engines.
Book a free consultation call with AGR Technology to see how we can help scale your brand with proven SEO strategies
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Supporting businesses of all sizes to get ahead with digital solutions
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Why work with us?
Understanding Maropost Commerce Cloud SEO
Maropost Commerce Cloud delivers essential SEO features that enhance online visibility for B2B eCommerce websites. AGR Technology specializes in optimizing these features to maximize your digital presence.
Built-in SEO Features
Maropost Commerce Cloud includes key SEO capabilities:
- Customizable URLs for products categories collections
- Editable meta titles descriptions for all pages
- XML sitemap generation automatic updates
- Mobile-responsive themes with fast loading speeds
- SSL security PCI Level 1 compliance
- Schema markup implementation options
Technical SEO Advantages
The platform’s technical architecture supports advanced SEO practices:
Feature | Benefit |
---|---|
Cloud hosting | Stronguptime reliability |
CDN integration | Fast global content delivery |
Responsive design | Mobile-first indexing ready |
Core Web Vitals | Optimized page experience |
eCommerce SEO Optimization
AGR Technology’s Maropost SEO services include:
- Product page optimization for targeted keywords
- Category structure refinement for better crawling
- Internal linking strategy implementation
- Content optimization for featured snippets
- Rich snippet markup for products reviews
- Performance monitoring analytics tracking
Key SEO Features and Capabilities
Maropost Commerce Cloud offers comprehensive SEO features designed to enhance online visibility and search engine rankings. These built-in capabilities streamline the optimization process for eCommerce websites.
Built-in SEO Tools
- Meta Tag Management: Customize titles, descriptions and keywords for product pages
- XML Sitemap Generation: Automatic creation and updating of XML sitemaps
- Robots.txt Control: Configure search engine crawling permissions
- 301 Redirect Management: Set up URL redirects to preserve SEO value
- Schema Markup Integration: Add structured data for enhanced search results
- Mobile Optimization Tools: Test and optimize mobile responsiveness
- Analytics Integration: Track SEO performance metrics
Content Delivery Network
- Global Server Network: 250+ edge locations worldwide
- Automatic Caching: Dynamic content caching reduces load times
- Image Optimization: Automatic compression and format conversion
- DDoS Protection: Built-in security against attacks
- SSL Certificate: Free SSL encryption included
- Performance Monitoring: Real-time CDN analytics
- Bandwidth Optimization: Smart routing for faster delivery
URL Structure Optimization
- Custom URL Patterns: Create SEO-friendly URL structures
- Category Hierarchy: Build logical multi-level URLs
- Product URL Control: Customize product page URLs
- Canonical Tags: Manage duplicate content issues
- URL Parameters: Clean URL structure without query strings
- Breadcrumb Navigation: SEO-friendly site architecture
- Filter URL Management: Static URL filters for faceted navigation
Each feature integrates seamlessly with the Maropost platform to maximize search visibility. Contact AGR Technology today for a complimentary SEO audit to optimize your eCommerce performance.
Essential SEO Optimization Strategies
Our proven SEO optimization strategies for Maropost Commerce Cloud enhance online visibility through targeted techniques. These strategies focus on three critical areas that directly impact search engine rankings.
Product Page Optimization
Product pages convert browsers into buyers through strategic SEO elements:
- Create descriptive URLs with product names separated by hyphens
- Include relevant product variants (color size) in URLs when applicable
- Remove auto-generated codes numbers tags from URLs
- Align H1 tags with primary long-tail keywords
- Add comprehensive product descriptions with targeted keywords
- Implement structured data markup for enhanced search visibility
Metadata Management
Metadata optimization improves click-through rates from search results:
- Write compelling meta titles under 60 characters
- Craft engaging meta descriptions between 150-160 characters
- Include primary keywords naturally in meta elements
- Customize meta content for each product category
- Update metadata regularly based on performance metrics
- Implement canonical tags to prevent duplicate content
XML Sitemap Configuration
- Enable automatic sitemap generation
- Include all indexable product pages
- Update sitemaps when adding new products
- Set proper priority levels for key pages
- Exclude non-essential pages from sitemaps
- Submit updated sitemaps to search engines regularly
Measuring SEO Performance
Measuring SEO performance requires tracking key metrics that indicate organic search visibility progress for Maropost Commerce Cloud stores. Here’s a detailed breakdown of essential analytics components.
Analytics and Reporting
Our comprehensive analytics tracking system monitors crucial SEO metrics for Maropost Commerce Cloud sites:
- Organic Traffic Growth: Track month-over-month increases in visitors from search engines
- Keyword Rankings: Monitor positions for target search terms in Google Search Console
- Page Speed Metrics: Measure Core Web Vitals scores through Google PageSpeed Insights
- Crawl Stats: Review indexing data showing how search engines process site content
- SERP Click-Through Rate: Analyze the percentage of searchers clicking through to pages
Conversion Tracking
Our conversion tracking system captures key eCommerce performance indicators:
- Sales Attribution: Track orders generated through organic search traffic
- Revenue Analysis: Monitor income from SEO-driven transactions
- Goal Completion: Measure micro-conversions like email signups newsletter subscriptions
- Shopping Behavior: Analyze product page views cart additions checkout rates
- Customer Journey: Map conversion paths from organic search entry points
Conclusion
We’ve explored how Maropost Commerce Cloud’s robust SEO features combined with expert optimization services can transform your online store’s performance. The platform’s built-in capabilities create a solid foundation while professional SEO services amplify your visibility in search results.
Don’t let your eCommerce potential remain untapped. Our team at AGR Technology specializes in maximizing Maropost Commerce Cloud’s SEO capabilities to drive organic traffic and boost conversions. We’re ready to help you achieve sustained growth through data-driven optimization strategies.
Ready to elevate your store’s SEO performance? Contact us today for your free SEO audit and discover how we can help your Maropost Commerce Cloud store reach its full potential.
Frequently Asked Questions
What is Maropost Commerce Cloud and who is it for?
Maropost Commerce Cloud (formerly Neto) is a comprehensive B2B eCommerce platform that helps businesses manage their online operations. It’s designed for growing businesses that need an all-in-one solution for order management, inventory control, and SEO optimization. The platform particularly suits companies looking to enhance their online visibility and revenue growth.
What SEO features does Maropost Commerce Cloud offer?
Maropost Commerce Cloud includes essential SEO tools like customizable URLs, editable meta tags, automatic XML sitemap generation, and mobile-responsive themes. It also provides SSL security, schema markup options, and CDN integration for faster content delivery. All features are designed to comply with Google Core Web Vitals standards.
How does Maropost’s CDN improve website performance?
The Content Delivery Network (CDN) enhances website performance through global server locations, automatic caching, and image optimization. It provides DDoS protection and ensures faster content delivery to users worldwide, which positively impacts SEO rankings and user experience.
What are the key areas of SEO optimization in Maropost?
The platform focuses on three critical areas: product page optimization, metadata management, and XML sitemap configuration. This includes creating descriptive URLs, optimizing H1 tags, implementing structured data markup, and ensuring proper indexation of all important pages.
How can I track SEO performance on Maropost Commerce Cloud?
Maropost provides comprehensive analytics tracking for key SEO metrics, including organic traffic growth, keyword rankings, page speed, and SERP click-through rates. The platform also tracks eCommerce-specific metrics like sales attribution, revenue analysis, and customer journey mapping.
Is technical SEO expertise required to use Maropost’s SEO features?
No, Maropost Commerce Cloud is designed to make SEO optimization accessible for businesses of all sizes. While technical knowledge can be beneficial, the platform’s built-in tools and user-friendly interface allow even beginners to implement effective SEO strategies.
How does Maropost handle mobile optimization?
Maropost Commerce Cloud features mobile-responsive themes and is optimized for mobile-first indexing. The platform ensures your website performs well on all devices, which is crucial for SEO rankings since Google prioritizes mobile-friendly websites.
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Alessio Rigoli is the founder of AGR Technology and got his start working in the IT space originally in Education and then in the private sector helping businesses in various industries. Alessio maintains the blog and is interested in a number of different topics emerging and current such as Digital marketing, Software development, Cryptocurrency/Blockchain, Cyber security, Linux and more.
Alessio Rigoli, AGR Technology