If you’re competing in the Thai market, you’ve probably noticed the same pattern: competitors with weaker products still outrank you on Google.
Most of the time, it isn’t luck. It’s links.
Our team at AGR Technology helps businesses build high-quality, locally relevant backlinks in Thailand so you can:
- Rank higher for Thai and English keywords
- Get more qualified traffic (not just vanity clicks)
- Build real authority in your niche, not just short-term “hype”
Below, we’ll walk through what smart link building in Thailand looks like, how professional services work, what it costs, and how to decide whether to do it yourself or bring in a specialist partner like us.
Get in contact with our team for a fully bespoke SEO campaign proposal
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Why Link Building Matters For Businesses In Thailand

When we work with Thai brands or international companies targeting Thailand, we see the same core issue: good websites buried on page two or three.
In almost every case, the missing piece is authority, and in SEO terms, that largely comes from backlinks.
How Backlinks Influence Google And Local Thai Search Results
Backlinks are signals from other websites that say, “this site is worth trusting.” For Google’s algorithm, especially in competitive sectors like travel, e‑commerce, real estate, and education in Thailand, strong links can be the deciding factor between position #3 and #13.
For Thai search results specifically:
- Local domains (.th, .co.th) and Thai-language sites sending links help Google connect your brand to Thailand as a market.
- Niche-relevant blogs, news sites, and portals in Thai tell Google you’re part of the local ecosystem, not just a generic global site.
- Local citations and directories with consistent NAP (Name, Address, Phone) details strengthen visibility in Google Maps and localized SERPs.
When we roll out link campaigns here, we see movements like:
- Page 2 → Page 1 within a few months for competitive Thai keywords
- 30–100% growth in organic traffic from Thailand, depending on the baseline
No tricks. Just the compounding effect of credible sites pointing to you.
Key Benefits Of Strategic Link Building For Thai Brands
Done properly, link building in Thailand gives you more than just higher rankings:
- Sustainable organic growth – Traffic that keeps coming without paying for every click.
- More qualified leads and sales – Links from relevant Thai pages send users who are already interested in what you offer.
- Brand credibility – Being featured on respected Thai blogs, news sites, and directories builds trust with both users and search engines.
- Better local visibility – Strong citations and local links can push you ahead in Thai-language and location-based searches.
If you want those benefits without risking penalties, you need links that look and behave like natural endorsements. That’s exactly the approach we take at AGR Technology.
Need help increasing your visibility in Thailand?
Reach out to our team, and we’ll review your current backlink profile and opportunities in the Thai market.
Unique SEO Landscape In Thailand

Thailand doesn’t behave exactly like Western markets online. Search behavior, platforms, and language all influence how we approach link building.
Search Behavior And Dominant Platforms In Thailand
While Google is still the dominant search engine in Thailand, user behavior isn’t identical to, say, Australia, the US, or Europe.
Key points we factor into strategy:
- Heavy mobile usage – Many Thai users search primarily on mobile, often through Chrome and Android search widgets.
- Social-driven discovery – Facebook, Instagram, Line, and TikTok act as discovery platforms, which means mentions and features here can indirectly support brand searches and link opportunities.
- Mixed-language searching – Users often switch between Thai and English search terms, particularly in tech, finance, and international travel.
Our campaigns consider both informational and commercial queries in Thai and English, and we seek link placements where your real audience already spends time.
Language, Localization, And Cultural Considerations
To earn good links in Thailand, we can’t just translate English content and hope for the best.
We need to consider:
- Thai-language content and anchors – Links using Thai anchor text help you rank for Thai queries and look more natural in local SERPs.
- Tone and politeness levels – How bloggers and journalists write in Thai differs from English. Outreach messages and content need to respect that.
- Local references and examples – Using Thai brands, locations, and trends in content makes it more likely to be accepted and shared.
When we manage link building, we use native or fluent Thai collaborators for:
- Content creation for Thai pages
- Email outreach to Thai publishers
- Reviewing sites for cultural fit and authenticity
Common SEO And Link Building Challenges In The Thai Market
We see a few recurring pain points in Thailand:
- Over-reliance on cheap directory links or PBNs – These can work for a short while but often trigger drops after Google updates.
- Poorly localized websites – Sites targeting Thailand without a proper Thai version struggle to earn local links.
- Lack of transparency from providers – Some services refuse to share actual site lists or metrics, making it hard to judge quality.
Our job is to cut through that noise, build a clean, future-proof backlink profile, and give you clear reporting so you know what’s actually happening with your SEO.
Types Of Link Building Services Available For Thailand
There’s no one-size-fits-all approach. The best mix of link building services for you depends on your industry, budget, and how aggressively you want to grow.
Here’s how we usually structure campaigns for Thai markets.
Local And Niche-Relevant Link Placements
These are links from Thai sites that are closely related to your industry, location, or customer base. For example:
- Thai travel blogs linking to a Chiang Mai resort
- Local tech sites linking to a SaaS platform targeting Thai SMEs
- Thai parenting forums linking to an e‑commerce baby products store
We prioritize:
- Topical relevance – The site and the page should make sense for your niche.
- Local signals – Thai language, .th domains, Thai audience.
Guest Posting And Digital PR On Thai Websites
Guest posts and digital PR pieces are still very effective if they’re handled carefully.
We typically:
- Identify Thai blogs, news sites, and niche publishers that accept contributions
- Pitch useful, original article ideas that benefit their audience
- Create content in Thai or English (as appropriate) with natural references and editorial links to your site
This approach helps you:
- Build brand visibility
- Earn strong contextual backlinks
- Reach real readers, not just bots
Local Citations And Business Directory Listings
For businesses with a physical presence or local service area, we also focus on:
- Thai business directories
- Maps and review platforms
- Industry-specific listings
We make sure your NAP details are consistent everywhere and that the directories we use are:
- Reputable and active
- Indexed by Google
- Free from obvious spam or low-quality listings
Content-Driven Link Building And Outreach Campaigns
If you’re willing to invest in good content, we can build campaigns around assets that naturally attract links, such as:
- Research or data related to the Thai market
- Guides and “best of” resources in Thai and English
- Tools, calculators, or templates useful to Thai audiences
We then:
- Publish the asset on your site
- Identify Thai bloggers, journalists, and webmasters who’d find it useful
- Reach out and suggest it as a resource or reference
This kind of white-hat outreach is slower than buying links, but it’s safer and tends to deliver more durable results.
International Link Building For Thai Companies Targeting Global Markets
Many Thai businesses don’t just want local visibility: they also want to rank in English-speaking markets or across Southeast Asia.
In those cases, we combine:
- Links from Thai websites (for local authority and brand signals)
- Links from international sites – AU, US, EU, and APAC publishers relevant to your industry
This hybrid approach helps you:
- Rank in Thai SERPs and international Google indexes
- Build brand recognition beyond Thailand
Looking for a tailored mix of these services?
We can map out a custom link building plan for your Thai and international goals in a short strategy call.
What High-Quality Thai Backlinks Look Like
Not every backlink is useful. Some can actively hurt you.
When we qualify Thai backlink opportunities, we don’t just scan one metric. We look at how the link will appear to Google and to real users.
Authority, Relevance, And Trust In The Thai Context
A strong Thai backlink usually comes from a site that:
- Has real organic traffic from Thailand
- Is relevant to your niche or at least your broader topic
- Shows a natural backlink profile of its own (no obvious spam footprints)
Things we typically review:
- Domain-level metrics (e.g., domain authority or similar indicators)
- Number of ranking keywords in Thai and English
- Age of the domain and history of the site
We also avoid sites that:
- Exist purely to sell links
- Have thin, low-value content with spun Thai or machine translations
- Are part of obvious link networks or link farms
Evaluating Thai Domains, Traffic, And Real Audiences
A .co.th domain isn’t automatically safe or valuable. We dig deeper:
- Traffic quality – Is traffic stable or has it crashed recently (a sign of penalties)?
- Audience geography – Are most users from Thailand, or is traffic oddly spread across unrelated countries?
- Engagement – Do pages have comments, social shares, or visible user activity?
This analysis helps ensure the links we build:
- Send real people to your site
- Don’t expose you to future Google penalties
On-Page Context, Anchor Text, And Natural Link Profiles
Where and how your link appears on the page matters:
- We prefer links within editorial content, not just footer or sidebar blogrolls.
- Anchor text is kept natural and varied – a mix of brand names, URLs, and relevant phrases in Thai and English.
- The surrounding content is contextually related to your topic.
Over-optimized anchors like “best cheap hotel Bangkok” used again and again can trigger spam signals. Instead, we build a balanced anchor profile that looks like what it is: normal, organic linking.
When we manage your link building, we share example placements and explain why each one adds value, so you’re never left guessing.
How Professional Link Building Services Work
Our process at AGR Technology is structured, transparent, and designed to avoid nasty surprises.
Here’s what working with a professional link building team for Thailand usually looks like.
Initial SEO And Backlink Audit
We start by understanding where you are now:
- Current keyword rankings in Thailand
- Existing backlinks (good, bad, and questionable)
- Technical or content issues holding you back
We’ll typically run a full backlink audit to:
- Identify toxic or risky links that might need disavowal
- Spot strengths we can build on (e.g., previous PR coverage)
- Map competitors’ link profiles to see what we’re up against
Strategy Development And Target Site Prospecting
Next, we define a plan that fits your market, timeline, and budget.
This usually includes:
- Target keywords in Thai and English
- Priority landing pages to build links to
- Recommended mix of link types (guest posts, citations, niche placements, etc.)
We then research and build a prospect list of potential linking sites by:
- Analyzing top-ranking Thai sites in your niche
- Using outreach databases and manual searches
- Filtering by traffic, relevance, and quality metrics
You’ll have visibility over the types of sites we’re pursuing, so you know we’re aligned with your brand.
Content Creation, Outreach, And Negotiation
With the strategy in place, we move into execution:
- Content creation – Articles, resources, and supporting copy tailored to each publisher’s audience.
- Outreach – Personalized emails (often in Thai) to bloggers, editors, and site owners.
- Negotiation – Agreeing on topics, placement terms, and timelines.
We never use spammy mass outreach templates. Our focus is on building long-term relationships with Thai publishers so we can keep securing quality placements over time.
Reporting, KPIs, And Ongoing Optimization
Throughout the campaign, we track and share:
- Links secured (with URLs, anchor text, and metrics)
- Changes in keyword rankings for Thai and English queries
- Organic traffic growth from Thailand
Based on the data, we adjust:
- Which types of sites we target
- Anchor text ratios
- Pages we prioritise for link building
Want to see what this could look like for your brand?
Contact us at AGR Technology and we’ll outline a sample roadmap for your Thai SEO growth.
Pricing Models For Link Building Services
Costs can vary a lot between agencies and freelancers. What matters is understanding what you’re paying for and whether the approach is sustainable.
Per-Link Pricing Vs Monthly Retainers
You’ll usually see two main models:
- Per-link pricing
- You pay a set fee per approved placement.
- Good for testing the waters or topping up an existing SEO strategy.
- Works well when you want full control of volume and pace.
- Monthly retainers
- You pay a fixed monthly fee for a set of deliverables (number of links, strategy, reporting, etc.).
- Better for long-term, compounding growth.
- Allows for more strategic planning and ongoing optimization.
At AGR Technology, we use both models depending on client needs, but we avoid any structure that incentivizes quantity over quality.
Typical Cost Ranges For Thai And International Links
Without naming specific figures (these change based on market conditions and site quality), you can expect:
- Local Thai niche links – Generally more affordable than high-tier international outlets, but the best sites still carry a premium.
- Top-tier Thai news or authority sites – Higher cost, often part of broader PR or content campaigns.
- International authority links – Typically the most expensive, especially in competitive English-speaking markets.
If prices seem too cheap, there’s usually a catch: low-quality sites, PBNs, or automated link schemes. Those can cost you far more in the long run.
How Budget Influences Quality, Volume, And Timelines
Your budget will affect:
- How quickly we can scale – More resources mean more outreach, content, and placements per month.
- The caliber of sites we target – Higher budgets give room for more premium, high-authority placements.
- The speed of visible results – High-quality links can still take months to show full impact, but a stronger monthly volume accelerates the curve.
When we scope projects, we’re direct about what’s realistic at each budget level so you’re not left with inflated expectations.
If you’d like a clear estimate for your sector and goals in Thailand, we can prepare a tailored proposal with transparent pricing and timelines.
Risks, Red Flags, And Black-Hat Link Building To Avoid
Not all “link building services in Thailand” are equal. Some will promise fast results with very little detail. That’s a warning sign.
Private Blog Networks, Spammy Directories, And Paid Links
The biggest red flags we see in the Thai market are:
- Private Blog Networks (PBNs) – Networks of sites owned by one operator, created solely to sell links.
- Spammy directories and article farms – Thin content, generic topics, and outbound links to every niche imaginable.
- Obvious paid links – Posts on low-quality sites marked by irrelevant content and clear “sponsored” patterns.
These can produce short-term ranking bumps, but once Google catches on, the crash can be hard and expensive to reverse.
Google Penalties And Long-Term SEO Damage
Risky tactics can lead to:
- Manual actions – Direct penalties applied by Google reviewers, often resulting in dramatic ranking drops.
- Algorithmic devaluation – Gradual erosion of rankings as low-quality links are discounted or flagged.
- Brand damage – Being associated with spammy sites can hurt your reputation with real users.
Cleaning this up can take months of link removal and disavow work, plus fresh investment in high-quality, white-hat link building.
How To Vet A Thai Link Building Provider For Safety
When you’re choosing a partner, ask:
- Can you show sample sites where you’ve placed links?
- How do you choose which sites to work with?
- Do you use PBNs or automated link schemes? (The only safe answer is no.)
- Will I see a report with all live URLs and anchor texts?
Look for providers who:
- Are transparent about methods and sources
- Focus on relevance and real traffic, not just vanity metrics
- Explain risk clearly and don’t over-promise overnight rankings
At AGR Technology, we:
- Avoid private blog networks and low-quality link farms
- Share placement URLs and key metrics
- Build campaigns designed to survive Google’s future updates, not just the current one
If you’ve worked with another provider and are worried about your links, we can perform a backlink risk audit and give you a practical clean-up and recovery plan.
Conclusion
Winning in Google’s Thai search results isn’t just about having a good website. It’s about having the right sites vouch for you.
Strategic, white-hat link building in Thailand can help you:
- Rank higher for Thai and English keywords
- Get more qualified traffic and enquiries
- Build durable authority in your niche
At AGR Technology, we specialize in safe, transparent, and effective link building campaigns tailored to the Thai market and to international expansion.
If you’re ready to:
- Move beyond short-term tactics
- Clean up risky backlinks
- Build a stable, long-term organic growth engine
…we’re here to help.
Next steps:
- Share your website and main Thai target markets with us.
- We’ll review your current backlink profile and opportunities.
- You’ll receive a practical, no-obligation plan outlining how we’d approach your link building in Thailand.
Reach out to our team at AGR Technology today, and let’s start building the kind of authority that actually moves the needle in the Thai search landscape.
Frequently Asked Questions
What are link building services for Thailand and how do they work?
Link building services for Thailand focus on earning high-quality, locally relevant backlinks from Thai and international websites. A professional provider audits your current SEO, researches suitable Thai and English sites, creates localized content, performs targeted outreach, and secures contextual links that boost rankings, traffic, and authority in Thai search results.
Why are backlinks so important for ranking in the Thai market?
Backlinks act as trust signals to Google, especially in competitive Thai sectors like travel, e‑commerce, real estate, and education. Links from Thai domains, Thai‑language sites, and local citations help Google associate your brand with Thailand, improving visibility in local SERPs, Google Maps, and mixed Thai/English keyword searches.
What do high-quality Thai backlinks look like?
High-quality Thai backlinks come from reputable sites with real Thai traffic, relevant content, and natural backlink profiles. They’re usually placed within editorial content, use varied and natural Thai and English anchor text, and avoid obvious link networks or PBNs. These links send real users and reduce the risk of future Google penalties.
How much do link building services in Thailand typically cost?
Pricing for link building services in Thailand depends on the model (per-link vs monthly retainer), site quality, and how competitive your niche is. Local niche links are usually more affordable than top-tier Thai news outlets or international authority sites. Very cheap pricing is a red flag and often indicates low-quality, risky link sources.
Can I do my own link building in Thailand instead of hiring an agency?
You can handle some link building in-house, such as creating strong Thai/English content, managing local business listings, and asking partners for links. However, in competitive Thai industries, agencies bring established publisher relationships, native-language outreach, and proven processes, which usually result in faster, safer, and more scalable growth.
What should I look for when choosing a link building agency in Thailand?
When choosing a provider for link building services in Thailand, ask for sample placements, clarity on how they select sites, and confirmation they avoid PBNs and automated schemes. Look for transparent reporting (URLs, anchors, metrics), familiarity with Thai language and culture, and a strategy aligned with your broader marketing and revenue goals.
Other content:
SEO Services & AI Optimization Agency Thailand
Digital Marketing Services For Thailand Brands
Niche Edits Services: A Practical Guide To Link Insertions That Actually Work
Grey Niche Link Building: A Complete Guide

Alessio Rigoli is the founder of AGR Technology and got his start working in the IT space originally in Education and then in the private sector helping businesses in various industries. Alessio maintains the blog and is interested in a number of different topics emerging and current such as Digital marketing, Software development, Cryptocurrency/Blockchain, Cyber security, Linux and more.
Alessio Rigoli, AGR Technology






