![logo-new-23[1]](https://agrtech.com.au/wp-content/uploads/elementor/thumbs/logo-new-231-qad2sqbr9f0wlvza81xod18hkirbk9apc0elfhpco4.png "logo-new-23[1]"){kind=logo}
Your crew is ready, but the phones aren’t. Or they ring with price-shoppers who ghost after a quote. We get it. We help roofing companies build a predictable pipeline of quality jobs, roof replacements, storm repairs, and commercial tenders, without buying low-intent leads from marketplaces.
Here’s how we structure lead generation for roofers so you get steady, profitable work, and know exactly what’s driving ROI.
Book a free consultation call with AGR Technology to see how we can help scale your brand with proven online marketing strategies
Reviews from some of our happy customers:
Justine Brummans
Alessio is both incredibly knowledgeable and personable! He gave me great advice that was catered to me and my situation. Thank you Alessio! Super helpful!
Springfield Equestrian Park
Alessio is amazing! I can not speak highly enough of how helpful and knowledgeable he is, my website he created far exceeded my expectations, he is so accomodating and I can only wish him every success with his business. I rate AGR technology 10 out of 10.
Legacy Energy
We used AGR Technology and dealt with Alessio to design and build our website as well as host our emails. Alessio was a pleasure to deal with and had plenty of ideas that we could implement into our site. He has a great attention to detail, he is also very polite in understanding our goals and what we wanted to achieve with our website.
Thanks mate,
Alex & Rob
Excellent Service
Alessio developed our website for our business and has done a wonderful job. He is very personable and knowledgeable. We have enjoyed working with him. We will be referring others to him and highly recommend him to those who need Tech advice.
MRC Performance
I have been in business for over 10 Years and recently moved to AGR Technology for all our IT needs. They are able to fix nearly anything remotely and always very helpful in recommending appropriate hardware upgrades that do the job as required but not costing more than needed.
Alessio provided an excellent service. He was very dedicated in his method of finding solutions to problems. He continued to try different avenues until he found the reason as to why a particular application was not working. He was very knowledgeable in his understanding of the internet and of applications and how they work, and he was able to apply this knowledge in understanding how to resolve the obstacles that continued to appear. He is understanding towards his client's needs and goals and he is willing to work with his client in achieving those goals. He is a very polite and well mannered person and very calm and gentle in his approach. I would highly recommend Alessio's services to anyone.
Palmira Rigoli
Great work ethics Alessio! We at Totally Gluten Free Products are very happy to have you on board as our IT and SEO master. Very reliable, trustworthy and knowledgeable in the field.
YouTube Comment
Nat's Custom Designs
Alessio from AGR Technology has recently helped me create a website for my business.
Throughout the whole process from start to finish Alessio made the process easy for me, by calling me and explaining each step of the way. I'm not very computer savvy, but with Alessio taking the time to explain in detail everything I needed to know from putting inventory in to having it shipped. He even remotely joined my computer to help guide me through everything.
He's very knowledgeable and is experienced in everything I needed and if there was anything else I needed to know that wasn't something he was familiar with, he researched it.
I would HIGHLY recommend Alessio to anyone. He has not only helped me for now but I know that if I ever needed help with anything else he would definitely go above and beyond to help. Thank you so much for everything you have done. It's been a long process but well worth it 🙂
Byron Macumber
AGR Technology is amazing. not only do they stick with you through out the process, they also accommodate to your wants and needs. They are efficient in their work and they have high integrity. Their capabilities are shown through their website design, and appropriate knowledge of utilities regarding software. over the many years of working with them they have been fantastic. I would recommend to everyone
Very helpful
Alessio was thorough, diligent and kept me updated at all time points. I was very impressed with his performance, passion and dedication. I will continue to use his services.
Wantrup & Associates
Alessio of AGR Technology is an IT guy we rely on whenever we need IT help. His professionalism impressed us right at the first time. He solved many of our IT problems in no time. Excellent communication and speedy response.
We highly recommend this company
From a happy customer
Valeria Bianco
I received AGR contact information from a previous client, who had found their service excellent. So I contacted AGR with some expectations, and I can say they exceeded them. Professional, honest, punctual, reliable, their service is faultless. We can't recommend them highly enough.
Very fast, value for money and a comprehensive service
AGR is professional, organised and very skilled at what they do. They take the initiative, looking after all the details that you would not have thought of to enhance your website presence, marketing funnel and automated appointment bookings. Big bonus - pricings are at a fraction of the cost of competitors.
Customer testimonial
Alessio from AGR Technology is wonderful at gently guiding the less technically savvy users to solve problems. Back up service excellent. Highly recommended
SEO for website
The team is very cooperative and delivers clean and very efficient work.
Raimond Volpe
Nothing but good things to say about Alessio. He has been great service and great at communicating with me by both phone and email. Very good knowledge and problem-solving ability with our web development. I would thoroughly recommend Alessio and AGR Technology to anyone wanting online marketing or web development
Website design
Big thank you to Alessio at AGR Technology for a smooth and easy website development process. Nothing was to difficult to accomplish, I can highly recommend his first class service.
Supporting businesses of all sizes to get ahead with digital solutions
Why work with us?
Know Your Local Market And Define Your Ideal Roofing Leads
Who this is for
We work with established roofing businesses that want more of the right jobs, roof replacements, insurance work, metal roof installs, strata/commercial maintenance, not just any inquiry.
Nail your Ideal Customer Profile (ICP)
Before ads or SEO, we define your ICP so every channel targets buyers most likely to convert and produce profit.
- Job types: replacement vs repair, emergency roof leak, storm damage, insurance, re-roof, metal, tile, flat/low-slope, commercial maintenance
- Areas: service radius, priority suburbs/postcodes, storm-affected zones
- Buyer type: residential homeowners, property managers, strata, builders
- Triggers: hail event, pre-sale inspection, insurance claim, end-of-lease works
- Value drivers: warranty, licensed crews, safety, rapid response, financing options
We map this into target keywords (e.g., “roof replacement near me,” “emergency roof repair 24/7,” “commercial roofing contractor”) and messaging that matches intent.
Seasonal and storm reality
Roofing demand spikes after weather events. We set flexible budgets, geo-targeting, and creative that can pivot quickly when hail or heavy winds hit.
Want a quick plan tailored to your service area? Book a free 30‑minute strategy call with AGR Technology.
Turn Your Website Into A Conversion Engine
If your website is just a brochure, you’re paying for traffic that doesn’t convert. We turn it into a quote machine.
Conversion essentials
- Above-the-fold actions: click-to-call, SMS, “Get a fast quote,” online booking
- Mobile-first design: fast load, thumb-friendly forms, sticky call button
- Trust signals: licenses, insurance, warranties, safety credentials, badges
- Proof: reviews, before/after gallery, case studies with project details
- Service-specific landing pages: roof replacement, leak repair, metal roofing, commercial roofing, storm damage, roof inspection
- Offer: free roof inspection or photo report, emergency response line, financing options
Technical setup that matters
- Speed: image compression, caching, lightweight theme: target sub‑3s load
- Tracking: Google Analytics 4, Google Tag Manager, conversion goals, call tracking with dynamic number insertion
- SEO foundations: on-page SEO, schema markup (LocalBusiness, Service, FAQ), internal links
- Accessibility: clear typography, alt text, high-contrast CTAs
Small changes, big wins
We often see roofing sites where the phone number is buried in a slider. A simple sticky call button and a short, three-field form can lift conversion rates meaningfully.
Call to action: Get a free website and funnel audit from AGR Technology, actionable fixes in plain English.
Dominate Local Search And Reputation
Own the map pack and your reviews, and you’ll win high-intent roofing leads day in, day out.
Google Business Profile (GBP) optimisation
- Categories and services aligned to your jobs (roofing contractor, roof repair, metal roofing service)
- Service areas set correctly: add service descriptions
- Photos and short project videos (before/after, team at work)
- Products/Services, Q&A, weekly Posts (offers, storm updates)
- Tracking: UTM-tagged website link and tracked phone number
Local SEO that compounds
- City and suburb pages for core services (unique content + project highlights)
- Local backlinks: suppliers, associations, chambers of commerce, sponsorships
- Citations/NAP consistency: major directories and industry sites
- Content: FAQs (“How long does a roof replacement take?”), buyer guides, roofing materials explainers
Reviews and reputation
- Automated review requests after site visits (SMS + email)
- Reply playbooks for both positive and negative reviews
- Showcase top reviews on your site and landing pages
Why it works: homeowners check reviews and map results before they call. Strong GBP + reviews makes you the obvious choice.
Paid And Outbound Lead Sources That Scale
Paid channels let you scale good months and turn on demand after a storm. We build campaigns that favour quality over volume.
Google Search Ads (and Local Services Ads)
- Intent-driven campaigns for “roof replacement,” “emergency roof repair,” “roof leak near me” through quality Google Ad campaigns tailored for roofing
- Themed ad groups, tightly matched keywords, strong negatives (DIY, jobs, materials only)
- Click-to-call and call-only ads during business hours: after-hours lead forms
- Landing pages that match the query, with trust and proof above the fold
- Local Services Ads (where available) for pay-per-lead visibility at the top
Meta Ads (Facebook/Instagram) and remarketing
- Local awareness and lead forms for seasonal offers and storm updates
- Visual proof: before/after carousels, short videos
- Remarketing to site visitors with testimonials and completed projects
Email/SMS and light outbound
- Speed-to-lead follow-up sequences
- Nurture flows for quotes not yet accepted (education + deadlines)
- Strategic partnerships: property managers, builders, solar companies
Follow-Up, Qualification, And ROI Tracking
Leads aren’t revenue until they’re booked and paid. We install the systems that convert inquiries into jobs, and show you exactly what’s working.
Speed and cadence
- Respond within minutes, phone first, then SMS + email
- 6–8 touchpoints across 3–5 days for cold leads
- Short scripts that prioritise emergency vs. scheduled jobs
Qualification and scheduling
- Quick triage questions: address, roof type, issue, timing, photos if possible
- Book inspections on the first call: send calendar confirmations and reminders
- Tag leads by job type and value so sales effort matches potential
CRM and tracking
- CRM setup or integration (HubSpot, Zoho, HighLevel, or your current tool)
- UTM tracking across forms, calls, and chats to attribute every lead
- Dynamic call tracking numbers tied to channels and keywords
- Dashboards: cost per lead, booking rate, cost per job, revenue by channel
Continuous improvement
- Listen to call recordings for objections and refine scripts
- Shift budget to campaigns that drive booked jobs, not just cheap leads
- Test offers, headlines, and service pages, iterate monthly
Conclusion
If you want consistent, high-quality roofing leads, you need three things working together: clear targeting, conversion-focused assets, and tight follow-up with real attribution. That’s the stack we build at AGR Technology.
About AGR Technology: We’re a digital team focused on trades and home services. We build SEO, PPC, and automation systems that turn clicks into booked jobs, and we back it with transparent reporting you can trust.
Book a free consultation call with AGR Technology to see how we can help scale your brand with proven online marketing strategies
Lead Generation for Roofers: Frequently Asked Questions
What actually drives lead generation for roofers to produce consistent, high-quality jobs?
The most reliable system blends three pieces: 1) a tight Ideal Customer Profile (jobs, areas, triggers), 2) a conversion-focused website with clear CTAs, proof, and tracking, and 3) fast, scripted follow-up with CRM attribution. Combined with SEO, PPC, and a strong Google Business Profile, this framework powers predictable lead generation for roofers.
How can I turn my roofing website into a conversion engine for more roofing leads?
Start with above-the-fold click-to-call, SMS, and Get a fast quote actions. Use mobile-first design, fast load speeds, sticky call buttons, and short forms. Add trust signals (licenses, warranties), reviews, and service-specific landing pages. Implement GA4, call tracking, and FAQ/LocalBusiness schema. These changes turn traffic into roofing leads and boost lead generation for roofers.
How do I optimize Google Business Profile to win local roofing leads?
Choose accurate categories (Roofing Contractor, Roof Repair), add services with descriptions, set service areas, and upload photos and short project videos. Post weekly updates and answer Q&A. Use UTM-tagged links and a tracked phone number. Pair this with a proactive review strategy to rank in the map pack and drive high-intent local roofing leads.
What paid channels work best for lead generation for roofers after a storm?
Google Search Ads with tightly themed ad groups for roof replacement and emergency roof repair, plus Local Services Ads, capture high intent. Use call-only ads in business hours and form leads after-hours. Layer Facebook and Instagram for local awareness and remarketing. Flexible budgets and geo-targeting around storm-affected zones maximize lead generation for roofers.
How long does SEO take for roofing lead generation, and what should I do meanwhile?
Local SEO typically shows traction in 3–6 months, with stronger city and suburb rankings in 6–12 months depending on competition and reviews. Meanwhile, run PPC and LSAs, optimize your Google Business Profile, collect reviews, and publish service and city pages with case studies. Track calls and forms so wins inform ongoing lead generation for roofers.
Alessio Rigoli is the founder of AGR Technology and got his start working in the IT space originally in Education and then in the private sector helping businesses in various industries. Alessio maintains the blog and is interested in a number of different topics emerging and current such as Digital marketing, Software development, Cryptocurrency/Blockchain, Cyber security, Linux and more.
Alessio Rigoli, AGR Technology