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Every minute patients search for healthcare answers on Google—over 70,000 times. With so many people turning to search engines for medical help it’s crucial for practices like ours to show up right when potential patients need us most. That’s where Google Ads steps in offering a fast track to the top of search results and connecting us with high-intent patients ready to book an appointment.
We know that reaching the right audience matters. Google Ads lets us target by location age and even specific health concerns so our services appear for those who need them most. Unlike traditional marketing or slow-moving SEO efforts this approach delivers instant visibility and measurable results—without blowing our budget. If we want to grow our practice and attract more patients online it’s time to explore how Google Ads can help us stand out in the digital crowd.
Book a free consultation call with AGR Technology to see how we can help scale your brand with proven online marketing strategies
Reviews from some of our happy customers:
Justine Brummans
Alessio is both incredibly knowledgeable and personable! He gave me great advice that was catered to me and my situation. Thank you Alessio! Super helpful!
Springfield Equestrian Park
Alessio is amazing! I can not speak highly enough of how helpful and knowledgeable he is, my website he created far exceeded my expectations, he is so accomodating and I can only wish him every success with his business. I rate AGR technology 10 out of 10.
Legacy Energy
We used AGR Technology and dealt with Alessio to design and build our website as well as host our emails. Alessio was a pleasure to deal with and had plenty of ideas that we could implement into our site. He has a great attention to detail, he is also very polite in understanding our goals and what we wanted to achieve with our website.
Thanks mate,
Alex & Rob
Excellent Service
Alessio developed our website for our business and has done a wonderful job. He is very personable and knowledgeable. We have enjoyed working with him. We will be referring others to him and highly recommend him to those who need Tech advice.
MRC Performance
I have been in business for over 10 Years and recently moved to AGR Technology for all our IT needs. They are able to fix nearly anything remotely and always very helpful in recommending appropriate hardware upgrades that do the job as required but not costing more than needed.
Alessio provided an excellent service. He was very dedicated in his method of finding solutions to problems. He continued to try different avenues until he found the reason as to why a particular application was not working. He was very knowledgeable in his understanding of the internet and of applications and how they work, and he was able to apply this knowledge in understanding how to resolve the obstacles that continued to appear. He is understanding towards his client's needs and goals and he is willing to work with his client in achieving those goals. He is a very polite and well mannered person and very calm and gentle in his approach. I would highly recommend Alessio's services to anyone.
Palmira Rigoli
Great work ethics Alessio! We at Totally Gluten Free Products are very happy to have you on board as our IT and SEO master. Very reliable, trustworthy and knowledgeable in the field.
YouTube Comment
Nat's Custom Designs
Alessio from AGR Technology has recently helped me create a website for my business.
Throughout the whole process from start to finish Alessio made the process easy for me, by calling me and explaining each step of the way. I'm not very computer savvy, but with Alessio taking the time to explain in detail everything I needed to know from putting inventory in to having it shipped. He even remotely joined my computer to help guide me through everything.
He's very knowledgeable and is experienced in everything I needed and if there was anything else I needed to know that wasn't something he was familiar with, he researched it.
I would HIGHLY recommend Alessio to anyone. He has not only helped me for now but I know that if I ever needed help with anything else he would definitely go above and beyond to help. Thank you so much for everything you have done. It's been a long process but well worth it 🙂
Byron Macumber
AGR Technology is amazing. not only do they stick with you through out the process, they also accommodate to your wants and needs. They are efficient in their work and they have high integrity. Their capabilities are shown through their website design, and appropriate knowledge of utilities regarding software. over the many years of working with them they have been fantastic. I would recommend to everyone
Very helpful
Alessio was thorough, diligent and kept me updated at all time points. I was very impressed with his performance, passion and dedication. I will continue to use his services.
Wantrup & Associates
Alessio of AGR Technology is an IT guy we rely on whenever we need IT help. His professionalism impressed us right at the first time. He solved many of our IT problems in no time. Excellent communication and speedy response.
We highly recommend this company
From a happy customer
Valeria Bianco
I received AGR contact information from a previous client, who had found their service excellent. So I contacted AGR with some expectations, and I can say they exceeded them. Professional, honest, punctual, reliable, their service is faultless. We can't recommend them highly enough.
Very fast, value for money and a comprehensive service
AGR is professional, organised and very skilled at what they do. They take the initiative, looking after all the details that you would not have thought of to enhance your website presence, marketing funnel and automated appointment bookings. Big bonus - pricings are at a fraction of the cost of competitors.
Customer testimonial
Alessio from AGR Technology is wonderful at gently guiding the less technically savvy users to solve problems. Back up service excellent. Highly recommended
SEO for website
The team is very cooperative and delivers clean and very efficient work.
Raimond Volpe
Nothing but good things to say about Alessio. He has been great service and great at communicating with me by both phone and email. Very good knowledge and problem-solving ability with our web development. I would thoroughly recommend Alessio and AGR Technology to anyone wanting online marketing or web development
Website design
Big thank you to Alessio at AGR Technology for a smooth and easy website development process. Nothing was to difficult to accomplish, I can highly recommend his first class service.
Supporting businesses of all sizes to get ahead with digital solutions
Why work with us?
Understanding Google Ads for Medical Practices
Google Ads services gives medical practices direct access to prospective patients searching for healthcare solutions. With over 70,000 health-related searches every minute, our ads place your practice in front of high-intent audiences and deliver measurable results.
Key Features and Advertising Options
Google Ads for medical practices offers tools designed to reach patients at critical decision moments:
- Targeting Options
Target ads by location, demographics, and specific health interests. For example, reach patients in Sydney looking for a “general practitioner near me” or people searching for “skin cancer checks” in regional NSW.
- Ad Formats
Use responsive text ads for search results, display ads to raise awareness across the web, and call-only ads for direct appointment requests from mobile users.
- Budget Control
Set flexible daily or monthly budgets and only pay when someone clicks your ad. Optimise campaigns for return on investment with detailed performance data.
- Ad Extensions
Add clickable phone numbers, site links to specific services, and location maps to boost engagement and help patients book appointments faster.
Google Ads Policies Relevant to Healthcare
Google applies strict policies to medical advertising for patient protection and regulatory compliance:
- Accuracy and Transparency
All claims must be factual and evidence-based. For instance, avoid absolute promises like “guaranteed cure”. Clearly describe services such as “allergy testing” or “urgent care appointments”.
- Privacy and Confidentiality
Never include personal health information or patient testimonials that could breach privacy. Google’s standards align with laws such as HIPAA and require ads to protect sensitive data.
- Restricted Categories
Some treatments, such as experimental or non-approved therapies, face advertising restrictions or require Google certification. Ads for prescription medicines or certain procedures may need additional approvals.
- Landing Page Compliance
Ensure your website reflects the same professional standards and has clear disclaimers. For example, pages must avoid misleading claims and maintain confidentiality.
By using Google Ads and following medical advertising policies, our practice stays visible, trusted, and compliant—maximising growth and building lasting patient relationships.
Benefits of Google Ads for Medical Practices
Google Ads empowers medical practices to connect with more patients online and grow efficiently. With precise targeting and instant visibility, practices stay ahead in a competitive healthcare landscape.
How Google Ads Attracts More Patients
Google Ads for medical practices attracts new patients by placing your services at the top of relevant search results. We target by location, age, and health interests, so your ads reach people actively seeking care in your area—such as GP clinics in Melbourne, physiotherapists in Sydney, or dentists in Brisbane. This isn’t just about broadcasting a message; it’s about showing up for the right searches at the exact moment patients are ready to book.
- Instant Visibility: We get your practice in front of local patients searching for healthcare solutions, with over 70,000 health-related queries happening every minute on Google.
- High-Intent Leads: We engage patients who are ready to act—people searching for “urgent care near me” or “bulk billing GP” are more likely to book straight from the ad.
- Custom Targeting: We refine campaigns by suburb, service, and even device type, so your ad spend delivers real value—no wasted impressions.
AGR Technology helps your practice reach more patients, fill appointment slots, and build trust as a healthcare leader. Ready to attract new patients and stay top-of-mind in your local community? Contact AGR Technology today to start your campaign.
Tracking Results and Measuring ROI
Tracking results and measuring ROI in medical Google Ads gives you full visibility on ad performance and spend efficiency. Every campaign setup includes conversion tracking—so we can see exactly which ads drive phone calls, appointment requests, or website visits.
| Metric | What It Shows | Business Benefit |
|---|---|---|
| Click-Through Rate (CTR) | How often people click after seeing your ad | Gauges ad relevance and appeal |
| Cost Per Acquisition | Average spend per booked patient | Optimises ad spend for best returns |
| Conversions | Number of leads or bookings from the ads | Tracks actual patient engagement |
| Geo Demographics | Where and who your enquiries come from | Refines targeting for local growth |
With AGR Technology, we dive into analytics and adjust strategies in real time. We routinely review what works—refining keywords, updating copy, and optimising landing pages to maximise every advertising dollar. That’s measurable growth you can see, not just guess at.
Want to know exactly how your medical marketing is performing? Book a free strategy session with AGR Technology today and discover how you can achieve more appointments and higher ROI.
Building an Effective Google Ads Strategy
Reach patients searching for trusted healthcare services—right when they need you. AGR Technology crafts data-driven Google Ads campaigns that put your practice front and centre in local search results, so your clinic stands out and attracts more bookings.
Keyword Selection and Geo-Targeting
Smart keyword selection and precise geo-targeting help medical practices reach the right audience.
- Identify search intent: We research patient-focused keywords (e.g., “GP near me”, “skin check Melbourne”) that align with your services and local needs.
- Target your area: We use geotargeting tools so your ads show to people within your clinic’s service radius—no wasted spend outside your catchment.
- Location extensions: We add location and call extensions to your ads, driving calls and foot traffic to your practice.
Let’s ensure your practice appears for high-intent health searches in your region. Ask us about a free local keyword assessment.
Writing Compelling Ad Copy
Ad copy is your first impression—clear and credible messaging earns patient trust.
- Patient-centric messaging: We write straightforward ads that focus on your expertise (e.g., “Accredited GP Clinic – Accepting New Patients”).
- Highlight services: We tailor copy for specific services—like immunisations, skin cancer checks, or dental cleans.
- Call to action: Every ad invites patients to “Book Online” or “Call for Immediate Appointments”.
All ad copy follows Google Ads healthcare policies and Australian advertising codes. Trust AGR Technology to keep your practice compliant and compelling.
Setting and Managing Budgets
Budget control makes your marketing investment work smarter.
- Transparent spend: We set daily budgets and only pay when someone clicks—so every dollar goes toward attracting real patient leads.
- Optimised bidding: Our campaign managers use bidding strategies aligned with your growth goals, from maximising appointments to promoting new services.
- Performance monitoring: We track click-through rates, conversions, and acquisition costs, providing monthly reports with actionable insights.
Ready to attract more patients with expertly managed Google Ads?
Contact AGR Technology—your specialist in medical practice marketing and compliant Google Ads campaigns.
Optimizing Campaign Performance
When it comes to Google Ads for medical practices, performance directly shapes your return on investment. At AGR Technology, we focus on fine-tuning every aspect of your pay-per-click campaigns so you reach more patients, reduce ad waste and capture the right leads—backed by data, compliance and our proven expertise.
Landing Page Optimisation for Patient Conversion
Your landing page is where interest becomes action. For medical PPC, optimised landing pages ensure visitors become real patient enquiries. We:
- Match ad messaging with patient intent, ensuring every click meets a relevant solution, like “Book a Same-Day GP” or “Emergency Dental Near You”
- Streamline page structure, so important details—such as services, appointment forms and CTAs—are front and centre
- Optimise site speed across mobile and desktop, knowing 70% of patients search healthcare on mobile (source: Google)
- Add trust signals: Google Reviews, authentic testimonials and certifications make your practice credible
- Ensure compliant data collection, using SSL and clear privacy terms
Clients who use dedicated landing pages typically see up to 53% lower bounce rates and stronger conversion rates. Ready to unlock more bookings with performance landing pages? Let’s optimise your patient journey today.
Monitoring and Adjusting Campaigns
Ongoing results come from continual monitoring. With AGR Technology, you’ll have real-time visibility into your Google Ads campaigns, allowing strategic adjustments based on hard analytics—not guesswork. Our approach covers:
- Tracking all key actions: calls from ads, online bookings, contact forms
- Reviewing cost per click, cost per conversion and patient acquisition costs to ensure ad spend efficiency
- Adjusting bids, keywords and ad copy weekly, so your campaigns adapt with patient search trends and market competition
- Running A/B tests—across headlines, CTAs and layouts—to boost performance and reveal what resonates most with your patients
- Proactively managing negative keywords, which stops wasted spend and keeps your ads visible to patients who matter
Common Mistakes to Avoid
Getting Google Ads for your medical practice right requires precision, local expertise and a keen understanding of compliance. At AGR Technology, we see many practitioners lose value by making avoidable errors. Here’s how you can sidestep the most common pitfalls—and maximise every advertising dollar.
Targeting Too Broad an Audience
Many clinics miss the mark with broad targeting. Casting a wide net wastes precious budget and delivers ads to people outside your catchment or specialty. For example, paediatric clinics grow faster by focusing ads only on local parents, not a general population. Google research confirms: local targeting and geographic keywords drive higher click-through rates for healthcare services. We help you refine by geo-targeting, ensuring your message always reaches those most likely to convert—your next patients.
Ignoring Mobile Optimisation
Roughly 60% of all health-related searches come from mobile devices in Australia (Statista, 2024). If your ads or landing pages aren’t optimised for mobile, patients drop off before booking or calling. AGR Technology optimises your ad creative, copy and forms for mobile screens, keeping your clinic at patients’ fingertips.
Running Non-Compliant Ads
Medical ads face stricter regulations than almost any other industry. Absolute claims, unsubstantiated treatments or sensitive wording can see your ads disapproved, or worse—your account suspended. Our team at AGR Technology ensures every ad and landing page meets Google’s healthcare policy and meets privacy best practices. We use clear, factual language, avoid specific patient cases and always protect patient confidentiality.
Neglecting Ad Extensions
Ignoring ad extensions limits your results. Features like call extension, location extension and sitelinks make it simpler for patients to get in touch, find your practice, or learn more—right from the search results. Clinics using these extensions see higher engagement and more qualified leads. AGR Technology sets up and tests the most effective ad extensions to drive direct patient actions.
Failing to Track or Optimise
Many practices don’t measure what matters. They set up campaigns, but fail to track cost per conversion, click-through rate, or which ads deliver bookings—not just clicks. We run real-time analytics, A/B testing and continuous optimisation for every client, so your digital marketing always delivers a measurable ROI.
Conclusion
Google Ads offers medical practices a powerful way to connect with patients who are actively searching for care. By leveraging targeted campaigns and smart strategies we can make sure our services stand out exactly when and where patients need us most.
With expert guidance and a focus on compliance we can maximize our advertising investment and drive real growth. Let’s take the next step to elevate our practice and reach more patients with a tailored Google Ads approach.
Book a free consultation call with AGR Technology to see how we can help scale your brand with proven online marketing strategies
Frequently Asked Questions
Why should healthcare practices use Google Ads?
Google Ads helps healthcare practices reach potential patients who are actively searching for medical information. It offers targeted advertising based on location, age, and specific health concerns, ensuring your practice appears prominently in search results and attracts high-intent leads.
How does Google Ads target the right patients for medical practices?
Google Ads allows targeting based on demographics like age, location, and health interests. You can set ads to reach people in specific areas and focus on keywords patients commonly use, helping practices attract those most likely to need their services.
What types of ads can medical practices run with Google Ads?
Medical practices can use various ad formats, including responsive text ads, call-only ads for direct phone calls, and display ads. These options help practices connect with patients using the methods they prefer, whether searching on desktop or mobile devices.
How can I control my advertising budget with Google Ads?
Google Ads provides flexible budget controls, so you can set daily or monthly spending limits. This ensures you only spend what you’re comfortable with and can adjust your ad budget at any time based on results and goals.
What Google Ads compliance rules should healthcare practices follow?
Healthcare ads must be accurate, transparent, and respect patient privacy. Certain treatments and sensitive health topics are restricted or require special approval. Following Google’s healthcare advertising policies ensures your ads are compliant and trustworthy.
What are common mistakes to avoid with Google Ads for medical practices?
Avoid targeting too broad an audience, ignoring mobile optimization, running non-compliant ads, neglecting ad extensions, and failing to track campaign performance. Precise targeting, mobile-friendly ads, and ongoing optimization are key for success.
How can healthcare practices measure the effectiveness of Google Ads?
Key metrics include click-through rates (CTR), cost per acquisition (CPA), conversions, and geographic data. These metrics help practices understand which ads are driving new patient leads and track their return on investment (ROI) for each campaign.
How does AGR Technology help with Google Ads for medical practices?
AGR Technology specializes in managing Google Ads for healthcare practices. They offer tailored keyword selection, geo-targeting, compliance monitoring, ongoing performance tracking, and transparent budget management to maximize ad results and attract new patients.
Is Google Ads HIPAA compliant?
Google Ads is not automatically HIPAA compliant. Practices must avoid including protected health information in their ads or landing pages and ensure all patient data is handled securely in line with HIPAA requirements.
Can I set up Google Ads myself or do I need expert help?
While you can set up Google Ads on your own, working with experts like AGR Technology ensures compliance, targeted strategy, and better performance, helping your practice get the most value from your advertising budget.
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Source(s) cited:
“All The Healthcare Marketing Statistics To Pay Close Attention To In 2023”, Digitalis Medical. 24-Nov.-2021. [Online]. Available: https://digitalismedical.com/blog/healthcare-marketing-statistics/. [Accessed: 17-Aug.-2025].
D. Team, (2024). Why Google reviews are not enough in healthcare [Online]. Doctify. Available at: https://www.doctify.com/au/blog/posts/why-google-reviews-are-not-enough-in-healthcare (Accessed: 17 August 2025).
Alessio Rigoli is the founder of AGR Technology and got his start working in the IT space originally in Education and then in the private sector helping businesses in various industries. Alessio maintains the blog and is interested in a number of different topics emerging and current such as Digital marketing, Software development, Cryptocurrency/Blockchain, Cyber security, Linux and more.
Alessio Rigoli, AGR Technology