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In today’s fast-paced digital world we know that standing out as an epoxy flooring company isn’t easy. With more customers searching online for flooring solutions every day it’s crucial to appear right where they’re looking. That’s where Google Ads services come into play offering a powerful way to connect with people actively seeking epoxy flooring.
By leveraging pay-per-click advertising we can target local customers and showcase our services at the top of search results. This strategy doesn’t just boost visibility—it puts us in front of homeowners and businesses ready to invest in quality flooring. With the right approach to Google Ads we unlock new opportunities to grow our client base and stay ahead in a competitive market.
Book a free consultation call with AGR Technology to see how we can help scale your brand with proven advertising strategies
Reviews from some of our happy customers:
Justine Brummans
Alessio is both incredibly knowledgeable and personable! He gave me great advice that was catered to me and my situation. Thank you Alessio! Super helpful!
Springfield Equestrian Park
Alessio is amazing! I can not speak highly enough of how helpful and knowledgeable he is, my website he created far exceeded my expectations, he is so accomodating and I can only wish him every success with his business. I rate AGR technology 10 out of 10.
Legacy Energy
We used AGR Technology and dealt with Alessio to design and build our website as well as host our emails. Alessio was a pleasure to deal with and had plenty of ideas that we could implement into our site. He has a great attention to detail, he is also very polite in understanding our goals and what we wanted to achieve with our website.
Thanks mate,
Alex & Rob
Excellent Service
Alessio developed our website for our business and has done a wonderful job. He is very personable and knowledgeable. We have enjoyed working with him. We will be referring others to him and highly recommend him to those who need Tech advice.
MRC Performance
I have been in business for over 10 Years and recently moved to AGR Technology for all our IT needs. They are able to fix nearly anything remotely and always very helpful in recommending appropriate hardware upgrades that do the job as required but not costing more than needed.
Alessio provided an excellent service. He was very dedicated in his method of finding solutions to problems. He continued to try different avenues until he found the reason as to why a particular application was not working. He was very knowledgeable in his understanding of the internet and of applications and how they work, and he was able to apply this knowledge in understanding how to resolve the obstacles that continued to appear. He is understanding towards his client's needs and goals and he is willing to work with his client in achieving those goals. He is a very polite and well mannered person and very calm and gentle in his approach. I would highly recommend Alessio's services to anyone.
Palmira Rigoli
Great work ethics Alessio! We at Totally Gluten Free Products are very happy to have you on board as our IT and SEO master. Very reliable, trustworthy and knowledgeable in the field.
YouTube Comment
Nat's Custom Designs
Alessio from AGR Technology has recently helped me create a website for my business.
Throughout the whole process from start to finish Alessio made the process easy for me, by calling me and explaining each step of the way. I'm not very computer savvy, but with Alessio taking the time to explain in detail everything I needed to know from putting inventory in to having it shipped. He even remotely joined my computer to help guide me through everything.
He's very knowledgeable and is experienced in everything I needed and if there was anything else I needed to know that wasn't something he was familiar with, he researched it.
I would HIGHLY recommend Alessio to anyone. He has not only helped me for now but I know that if I ever needed help with anything else he would definitely go above and beyond to help. Thank you so much for everything you have done. It's been a long process but well worth it 🙂
Byron Macumber
AGR Technology is amazing. not only do they stick with you through out the process, they also accommodate to your wants and needs. They are efficient in their work and they have high integrity. Their capabilities are shown through their website design, and appropriate knowledge of utilities regarding software. over the many years of working with them they have been fantastic. I would recommend to everyone
Very helpful
Alessio was thorough, diligent and kept me updated at all time points. I was very impressed with his performance, passion and dedication. I will continue to use his services.
Wantrup & Associates
Alessio of AGR Technology is an IT guy we rely on whenever we need IT help. His professionalism impressed us right at the first time. He solved many of our IT problems in no time. Excellent communication and speedy response.
We highly recommend this company
From a happy customer
Valeria Bianco
I received AGR contact information from a previous client, who had found their service excellent. So I contacted AGR with some expectations, and I can say they exceeded them. Professional, honest, punctual, reliable, their service is faultless. We can't recommend them highly enough.
Very fast, value for money and a comprehensive service
AGR is professional, organised and very skilled at what they do. They take the initiative, looking after all the details that you would not have thought of to enhance your website presence, marketing funnel and automated appointment bookings. Big bonus - pricings are at a fraction of the cost of competitors.
Customer testimonial
Alessio from AGR Technology is wonderful at gently guiding the less technically savvy users to solve problems. Back up service excellent. Highly recommended
SEO for website
The team is very cooperative and delivers clean and very efficient work.
Raimond Volpe
Nothing but good things to say about Alessio. He has been great service and great at communicating with me by both phone and email. Very good knowledge and problem-solving ability with our web development. I would thoroughly recommend Alessio and AGR Technology to anyone wanting online marketing or web development
Website design
Big thank you to Alessio at AGR Technology for a smooth and easy website development process. Nothing was to difficult to accomplish, I can highly recommend his first class service.
Supporting businesses of all sizes to get ahead with digital solutions
Why work with us?
Understanding Google Ads Services for Epoxy Flooring Companies
Google Ads delivers fast, targeted results for epoxy flooring businesses that want to grow their local presence and attract qualified leads. At AGR Technology, we offer results-driven Google Ads management tailored to the flooring industry so you connect with more customers ready to book a service.
What Are Google Ads and How Do They Work?
Google Ads uses a pay-per-click (PPC) model to place your epoxy flooring ads above organic search results when local customers search for services like “epoxy flooring installation”, “decorative garage floor coatings”, or “industrial concrete resurfacing”.
- Your ad only appears for searches matching your targeted keywords and service locations.
- You pay only when someone clicks your ad—ensuring every dollar spent aims to drive new leads.
- Campaigns can include text, image, and local service ads to highlight completed flooring projects.
Our experienced team at AGR Technology builds, monitors, and adjusts these campaigns for you. That means you stay visible online while focusing on outstanding flooring installations.
Key Benefits for Epoxy Flooring Businesses
Google Ads management with AGR Technology unlocks tangible growth for epoxy flooring companies:
- Qualified Traffic: Get in front of people actively searching for epoxy solutions, so leads are more likely to convert.
- Local Area Targeting: Zero in on specific suburbs or regions—ideal for reaching commercial clients or homeowners within your service radius.
- Flexible Budgeting: Set a daily or monthly budget to keep costs under control, and pay only for actual clicks—maximising your ROI.
- Real-Time Analytics: See exactly which ads, keywords, and locations drive the most inquiries and adapt fast for even better results.
- Visual Impact: Showcase before-and-after images of your flooring work with image ads and grab attention in a crowded market.
Ready to fill your project pipeline with quality leads? Contact AGR Technology for a tailored Google Ads strategy that helps you stand out and grow your epoxy flooring business—get your free consultation today.
Setting Up Effective Google Ads Campaigns
Launching a successful campaign with AGR Technology means more than going live—it’s about strategic planning backed by real industry experience. Here’s how we tailor every campaign for maximum local impact and lead generation.
Defining Goals and Target Audience
We start by identifying what matters for your business growth:
- Lead Generation: Capture enquiries from homeowners, commercial property owners, and businesses looking for epoxy flooring solutions.
- Local Visibility: Target service areas—suburbs, regions, or the whole state—to connect only with customers who matter.
- Brand Building: Position your business as the trusted leader in epoxy floor installation and decorative finishes.
Our team pinpoints your ideal clients by:
- Analysing local service demand trends
- Focusing on audience segments with the highest intent (eg. “garage epoxy floor installers near me”)
- Filtering by demographics and industry (for commercial projects)
Keyword Strategy and Ad Copy Creation
ROI from Google Ads comes down to keyword precision and persuasive messaging:
- Keyword Research: We use Google Keyword Planner and proprietary tools to uncover the exact phrases your prospects search, such as “residential epoxy flooring”, “industrial epoxy coatings”, and “commercial kitchen resin floors”.
- Negative Keywords: We exclude irrelevant searches to protect your ad budget (eg. “DIY kit”, “painting”).
- Compelling Ad Copy: Our ads speak to what matters—aesthetics, safety, durability, and value. We highlight your unique offering (“free quotes”, “fast installation”, “fully licensed”, “local experts”) to drive clicks.
Our approach ensures your ads stand out and drive qualified traffic—every dollar spent is tracked and accounted for.
Budgeting and Bidding Approaches
Smart spending means you reach more prospects for less:
- Flexible Budgets: Set daily or monthly limits—scale up as you receive more enquiries.
- Automated Bidding: We leverage Google’s machine learning to optimise placements, ensuring your ads appear during peak search hours or when competitive intent spikes.
- Transparent Reporting: See exactly where your budget goes, with clear breakdowns of cost-per-click, conversion rates, and return-on-ad-spend.
Optimizing Campaign Performance
Boosting results with Google Ads starts by refining every stage of your epoxy flooring campaign. At AGR Technology, we blend hands-on expertise with proven strategies to drive more qualified leads and better returns for your business.
Landing Page Best Practices
Effective landing pages turn clicks into clients. We craft pages that align with resin flooring services and answer visitors’ biggest questions up front. Simple layouts, fast load times, and clear calls to action—like “Request a Free Quote”—remove friction and keep customers engaged.
We highlight your capabilities with real images from successful commercial projects, showcase before-and-after gallery sections, and detail unique selling points such as durability and safety. Built-in forms and prominent phone numbers let users enquire instantly, driving more epoxy flooring conversion opportunities from your ads.
Utilising Ad Extensions and Negative Keywords
Ad extensions increase your ad’s impact, letting us display links to garage floor coating services, testimonials, or warranty details directly in search results. Location, call, and sitelink extensions, for example, boost your relevance and visibility when local property managers or homeowners search for “epoxy flooring contractors near me.”
We also keep your budget safe by applying negative keywords. This cuts out unrelated searches—like “DIY epoxy kits”—and ensures every click is from someone seeking professional epoxy installation. By refining keyword lists, we direct all spend towards high-intent prospects.
Local and Geographic Targeting
Precision targeting brings your message to the right audience. Using Google Ads’ advanced geographic filters, we concentrate spend on suburbs, cities, or postcodes you service—excluding areas too far or outside your commercial reach.
If Melbourne or Sydney’s eastern suburbs bring in more high-value concrete coating jobs, we adjust bids to maximise your visibility there during peak renovation seasons. Our continual performance reviews let us further fine-tune targeting, ensuring every dollar invested works harder for your flooring business.
Measuring and Improving Results
Understanding exactly what’s driving leads and growth for your epoxy flooring business in a competitive market is essential. At AGR Technology, we make your Google Ads investment work harder by approaching measurement and improvement with clarity, transparency, and real expertise.
Essential Metrics to Track
We track the key data that reflects your campaign’s health and ROI:
- Click-Through Rate (CTR): Shows how well your ads attract qualified epoxy flooring leads. Higher CTRs indicate our ads resonate with locals searching for garage coatings, industrial flooring, or decorative epoxy.
- Conversion Rate: Measures how many ad clicks turn into calls, quote requests, or bookings. We focus on turning your Google Ads spend into real business.
- Cost Per Conversion: Indicates your average spend for each new lead or customer—essential for managing flooring marketing budgets.
- Impression Share: Reveals your visibility compared with competitors in your local market—ideal for spotting opportunities to claim more epoxy flooring contracts.
Here’s a quick overview of the core Google Ads metrics we track for epoxy flooring campaigns:
| Metric | What It Measures | Typical Outcome When Monitored |
|---|---|---|
| Click-Through Rate | Ad relevance & engagement | Qualified leads & higher conversions |
| Conversion Rate | Lead generation strength | More bookings & quote requests |
| Cost Per Conversion | Campaign efficiency | Controlled marketing spend |
| Impression Share | Visibility against local competitors | Stronger brand presence |
Conversion Tracking and ROI Analysis
Precise conversion tracking is the backbone of our campaigns. We use end-to-end tracking to show you exactly where your enquiries, quote forms, and phone calls come from. Every lead generated through your Google Ads is mapped back to the associated ad, keyword, and landing page—no guesswork.
- ROI Analysis: We calculate the value each conversion brings to your business compared to the amount spent. For example, if your average epoxy flooring job is $3,000, and your conversion costs $120, we assess profit margins and campaign viability in real dollar terms.
- Search Terms Audit: We constantly review which search queries trigger your ads, then fine-tune keyword targeting to filter out time-wasters—ensuring your budget only works for viable flooring leads.
By handling everything in real time, AGR Technology provides transparent reporting in your dashboard. You’ll always know exactly how your Google Ads campaign is performing and where your marketing dollars are going.
Continuous Testing and Campaign Adjustments
We never set and forget. Our team carries out regular A/B testing and campaign optimisation to consistently improve results, including:
- Ad Copy Testing: We try different headlines and messaging to discover which speak to your target audience—whether they’re after non-slip industrial surfaces or custom metallic epoxy finishes.
- Bid Strategy Adjustment: We tweak competitive bids to secure top placement when people most want epoxy flooring in your service area.
- Landing Page Optimisation: We refine pages for faster load speeds and higher conversion rates—so every click counts.
- Negative Keyword Expansion: We actively block irrelevant searches so your ads attract only customers interested in actual flooring services.
Every improvement is guided by data—no wasted spend, just actionable insights and meaningful results.
Ready to see measurable growth with your epoxy flooring business? Partner with AGR Technology for precise Google Ads management and tap into leads who are ready to book. Reach out today for your tailored campaign strategy and ongoing support—you’ll never lose sight of your results or your next project.
Conclusion
Choosing the right digital strategy can make all the difference for epoxy flooring companies looking to expand their reach and win more clients. With Google Ads services managed by experts like AGR Technology we’re able to stay ahead of competitors and capture the attention of customers when it matters most.
Let’s take the next step together and turn every click into a real opportunity for growth. Reach out to us today to discover how our tailored approach can help your flooring business thrive.
Book a free consultation call with AGR Technology to see how we can help scale your brand with proven advertising strategies
Frequently Asked Questions
How can Google Ads help epoxy flooring companies grow?
Google Ads helps epoxy flooring companies reach people actively searching for flooring solutions online. By targeting specific keywords and local areas, companies connect with qualified leads quickly, improving visibility and growing their client base.
What makes Google Ads different from other digital marketing options?
Google Ads delivers fast, measurable results by showing your ads above organic search results. You only pay when someone clicks your ad, making it cost-effective and results-focused compared to other channels.
Is Google Ads suitable for small epoxy flooring businesses?
Yes, Google Ads is flexible for any budget. Small businesses benefit from targeted ads, local area focus, and pay-per-click budgeting, making it ideal for companies wanting to compete online without a huge spend.
How much should I budget for a Google Ads campaign?
Budgets can vary depending on your goals and area. Many small businesses start with a few hundred dollars a month and adjust based on campaign performance and lead quality.
How does AGR Technology improve my Google Ads campaigns?
AGR Technology creates tailored Google Ads strategies, manages keyword selection, writes compelling ad copy, and optimizes landing pages. They also track results and provide ongoing adjustments to maximize your return on investment.
Which areas can I target using Google Ads for my epoxy flooring business?
Google Ads allows precise geographic targeting. You can concentrate your ad spend on specific cities, regions, or neighborhoods where high-value flooring jobs are most likely.
What are negative keywords and why are they important?
Negative keywords prevent your ads from showing for irrelevant searches. This ensures your budget is spent only on the most qualified leads, increasing your campaign’s efficiency and relevance.
How do I know if my Google Ads are working?
Key metrics like Click-Through Rate (CTR), Conversion Rate, Cost Per Conversion, and Impression Share help you track your ad performance and ROI. AGR Technology provides transparent reporting so you can monitor results easily.
Can Google Ads showcase the visual impact of my flooring projects?
Yes, Google Ads supports image extensions and gallery features that let you display pictures of completed projects, helping you attract more attention and build trust with potential customers.
How often should I optimize or adjust my Google Ads campaigns?
Regular optimization is essential. Continuous testing of ad copy, bidding strategies, keywords, and landing pages, along with performance reviews, ensures your campaigns stay effective and deliver the best results.
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Alessio Rigoli is the founder of AGR Technology and got his start working in the IT space originally in Education and then in the private sector helping businesses in various industries. Alessio maintains the blog and is interested in a number of different topics emerging and current such as Digital marketing, Software development, Cryptocurrency/Blockchain, Cyber security, Linux and more.
Alessio Rigoli, AGR Technology