![logo-new-23[1]](https://agrtech.com.au/wp-content/uploads/elementor/thumbs/logo-new-231-qad2sqbr9f0wlvza81xod18hkirbk9apc0elfhpco4.png "logo-new-23[1]"){kind=logo}
Tourism is competitive, margins are tight, and traveler behavior changes fast. If OTAs are eating your profits, seasonality swings are hurting cash flow, or your website isn’t converting on mobile, we can help. At AGR Technology, we build digital marketing for tourism that attracts the right guests, converts them on your site, and keeps them coming back. Here’s how we structure campaigns that lift direct bookings and reduce acquisition costs, without fluffy tactics or guesswork.
Book a free consultation call with AGR Technology to see how we can help scale your brand with proven online marketing strategies
Reviews from some of our happy customers:
Justine Brummans
Alessio is both incredibly knowledgeable and personable! He gave me great advice that was catered to me and my situation. Thank you Alessio! Super helpful!
Springfield Equestrian Park
Alessio is amazing! I can not speak highly enough of how helpful and knowledgeable he is, my website he created far exceeded my expectations, he is so accomodating and I can only wish him every success with his business. I rate AGR technology 10 out of 10.
Legacy Energy
We used AGR Technology and dealt with Alessio to design and build our website as well as host our emails. Alessio was a pleasure to deal with and had plenty of ideas that we could implement into our site. He has a great attention to detail, he is also very polite in understanding our goals and what we wanted to achieve with our website.
Thanks mate,
Alex & Rob
Excellent Service
Alessio developed our website for our business and has done a wonderful job. He is very personable and knowledgeable. We have enjoyed working with him. We will be referring others to him and highly recommend him to those who need Tech advice.
MRC Performance
I have been in business for over 10 Years and recently moved to AGR Technology for all our IT needs. They are able to fix nearly anything remotely and always very helpful in recommending appropriate hardware upgrades that do the job as required but not costing more than needed.
Alessio provided an excellent service. He was very dedicated in his method of finding solutions to problems. He continued to try different avenues until he found the reason as to why a particular application was not working. He was very knowledgeable in his understanding of the internet and of applications and how they work, and he was able to apply this knowledge in understanding how to resolve the obstacles that continued to appear. He is understanding towards his client's needs and goals and he is willing to work with his client in achieving those goals. He is a very polite and well mannered person and very calm and gentle in his approach. I would highly recommend Alessio's services to anyone.
Palmira Rigoli
Great work ethics Alessio! We at Totally Gluten Free Products are very happy to have you on board as our IT and SEO master. Very reliable, trustworthy and knowledgeable in the field.
YouTube Comment
Nat's Custom Designs
Alessio from AGR Technology has recently helped me create a website for my business.
Throughout the whole process from start to finish Alessio made the process easy for me, by calling me and explaining each step of the way. I'm not very computer savvy, but with Alessio taking the time to explain in detail everything I needed to know from putting inventory in to having it shipped. He even remotely joined my computer to help guide me through everything.
He's very knowledgeable and is experienced in everything I needed and if there was anything else I needed to know that wasn't something he was familiar with, he researched it.
I would HIGHLY recommend Alessio to anyone. He has not only helped me for now but I know that if I ever needed help with anything else he would definitely go above and beyond to help. Thank you so much for everything you have done. It's been a long process but well worth it 🙂
Byron Macumber
AGR Technology is amazing. not only do they stick with you through out the process, they also accommodate to your wants and needs. They are efficient in their work and they have high integrity. Their capabilities are shown through their website design, and appropriate knowledge of utilities regarding software. over the many years of working with them they have been fantastic. I would recommend to everyone
Very helpful
Alessio was thorough, diligent and kept me updated at all time points. I was very impressed with his performance, passion and dedication. I will continue to use his services.
Wantrup & Associates
Alessio of AGR Technology is an IT guy we rely on whenever we need IT help. His professionalism impressed us right at the first time. He solved many of our IT problems in no time. Excellent communication and speedy response.
We highly recommend this company
From a happy customer
Valeria Bianco
I received AGR contact information from a previous client, who had found their service excellent. So I contacted AGR with some expectations, and I can say they exceeded them. Professional, honest, punctual, reliable, their service is faultless. We can't recommend them highly enough.
Very fast, value for money and a comprehensive service
AGR is professional, organised and very skilled at what they do. They take the initiative, looking after all the details that you would not have thought of to enhance your website presence, marketing funnel and automated appointment bookings. Big bonus - pricings are at a fraction of the cost of competitors.
Customer testimonial
Alessio from AGR Technology is wonderful at gently guiding the less technically savvy users to solve problems. Back up service excellent. Highly recommended
SEO for website
The team is very cooperative and delivers clean and very efficient work.
Raimond Volpe
Nothing but good things to say about Alessio. He has been great service and great at communicating with me by both phone and email. Very good knowledge and problem-solving ability with our web development. I would thoroughly recommend Alessio and AGR Technology to anyone wanting online marketing or web development
Website design
Big thank you to Alessio at AGR Technology for a smooth and easy website development process. Nothing was to difficult to accomplish, I can highly recommend his first class service.
Supporting businesses of all sizes to get ahead with digital solutions
Why work with us?
Understand the Travel Customer Journey
Dream, Plan, Book, Experience, Share
Modern travelers move through five clear stages:
- Dream: Inspiration sparks from reels, UGC, and destination stories.
- Plan: They compare options, read guides, check maps and reviews.
- Book: The moment of truth on your site or via metasearch/OTAs.
- Experience: On-trip touchpoints shape satisfaction and spend.
- Share: Reviews and social posts fuel the next traveler’s dream phase.
We map your current touchpoints, identify friction, and plug gaps with the right content, offers, and tracking. The result: a joined-up path from first impression to 5-star review.
Match Channels and Messages to Each Stage
- Dream: Short-form video, creator content, and destination storytelling on Instagram, TikTok, YouTube. Focus on emotion, scenery, and signature experiences.
- Plan: SEO content (itineraries, seasonal guides, FAQs), Google Business Profile optimization, Tripadvisor presence, rich snippets via schema markup, and helpful email captures.
- Book: High-intent Google Ads, Bing Ads, metasearch (for hotels), onsite CRO, clear pricing and inclusions, trust badges, and simple checkout.
- Experience: Pre-arrival emails/SMS, digital welcome packs, Google/Apple Maps pins, upsells (tours, dining), and on-trip support.
- Share: Timely review requests, UGC prompts, referral offers, and rights-managed reposts.
Not sure where the drop-offs are? Ask us about a customer journey workshop and analytics audit to prioritize fixes that drive bookings first.
Build a High-Converting, Mobile-First Website
Performance, UX, and Accessibility
Your website is the booking engine for your brand, even if the engine itself is third-party. We optimize for speed, clarity, and inclusion:
- Speed: Core Web Vitals (fast LCP, stable CLS). Compressed hero video/images, modern formats (WebP/AVIF), lean scripts.
- Mobile-first UX: Thumb-friendly navigation, sticky “Book Now”, clear rates and availability, guest-friendly forms, wallet payments where supported.
- Accessibility: Alt text, color contrast, keyboard navigation, semantic headings, and captions, good for users and SEO.
- CRO fundamentals: Social proof near CTAs, transparent fees, live chat or quick answers, urgency signals without dark patterns.
We pair UX research with A/B testing so changes improve conversion, not just aesthetics.
Local SEO, Schema, and Reviews
Being discoverable nearby matters:
- Google Business Profile: Categories, services, attributes (pet-friendly, accessibility), fresh photos, and Posts.
- Local citations: Consistent NAP across maps, directories, and OTAs.
- Schema markup: LocalBusiness/Hotel/TouristAttraction, FAQ, Event, Offer, and Review to power rich results.
- Reviews: Stream feedback from Google, Tripadvisor, Booking.com and respond fast. Showcase best quotes on key pages.
Book a free website and SEO audit with AGR Technology, and we’ll highlight quick wins that impact bookings in weeks, not months.
Create Content and Storytelling That Move Travelers
Itineraries, Seasonal Guides, and Events
Travelers search the way they think: “best weekend in [region]”, “family-friendly things to do”, “winter wine events”. We build a content system that answers these queries and funnels demand to your experiences:
- Itineraries: 24/48/72-hour plans for couples, families, foodies, hikers.
- Seasonal hubs: What’s on this month, weather, packing tips, insider picks.
- Event marketing: Dedicated pages for festivals, markets, and pop-ups with Event schema, clear transport/parking info, and links to book.
- Conversion pathways: Content blocks that surface relevant rooms, tours, or tickets with live availability.
All pieces are mapped to keywords, questions, and intent, then refreshed quarterly to stay current.
Video, Photography, and Short-Form Reels
People don’t just buy a room or a ticket, they buy a feeling. We produce and package assets for platforms that move quickly:
- 9:16 vertical video with captions for silent autoplay.
- 15–30 second reels that highlight moments: sunrise viewpoints, chef plating, wildlife encounters, stargazing.
- Shot lists for UGC to keep brand consistency while embracing authenticity.
- Rights management: Clear creator agreements and whitelisting for paid usage.
- Safety and compliance: Follow local regulations for drones and filming permits.
Need content fast? Ask about an AGR Technology content sprint, plan, shoot, edit, and publish within two weeks.
Drive Demand with Paid Media and Social
Search, Metasearch, and Retargeting
Capture high-intent demand and protect your brand terms:
- Search: Structured Google Ads with SKAGs or tight themes, brand defense, location extensions, callouts, and sitelinks. Bing Ads for incremental volume.
- Metasearch (hotels): Sync rates/inventory, ensure parity with OTAs, and bid to favor direct bookings when profitable. Track cost-per-booking, not just ROAS.
- Retargeting: Privacy-safe audiences from site visitors, add-to-carts, and video viewers. Dynamic creative that mirrors the exact room/tour viewed.
- Landing pages: Offer clarity, flexible cancellation where possible, and social proof tied to the experience.
We manage budgets around seasonality and events, so you’re present when demand peaks and efficient in shoulder periods.
UGC, Influencers, and Social Commerce
Social isn’t just awareness anymore, it’s a storefront and a trust engine:
- UGC: Encourage guests to share with location tags and simple prompts: curate the best into ad creative.
- Influencers/creators: Prioritize audience fit, content quality, and clear deliverables. Whitelist for paid amplification.
- Measurement: Unique promo codes and UTM parameters to attribute bookings. Track assisted conversions in GA4.
- Social commerce: Native “Book Now” or “Shop” integrations for vouchers, gift cards, or fixed-date experiences where supported.
Pilot a three-month paid social program with AGR Technology to prove performance before scaling.
Activate Email, CRM, and Analytics
Capture, Segment, and Automate
Owned channels lower your cost per booking over time:
- Capture: Onsite forms, gated guides/maps, and checkout opt-ins with clear consent.
- Segmentation: By trip intent (romantic, family, adventure), location, length of stay, and engagement.
- Automation:
- Pre-arrival: Welcome, itinerary tips, upsells (breakfast, late checkout, tours).
- Abandoned cart/quote follow-ups with social proof.
- Post-stay: Review requests, referral offers, and re-engagement for next season.
- CRM integration: Sync with your booking engine/PMS or reservation system. Respect opt-out and data privacy requirements.
We work with common stacks (Mailchimp, Klaviyo, HubSpot, PMS connectors) and build the flows end-to-end.
KPIs, Attribution, and Testing
If you can’t measure it, you can’t improve it. We set up measurement that marketers and operators both trust:
- KPIs: Direct bookings, conversion rate, cost per acquisition, revenue per visit, occupancy/seat fill, average order value, length of stay.
- Analytics: GA4 configured with eCommerce/booking events, clean UTM governance, consent mode where required, and server-side tagging when appropriate.
- Attribution: Blend GA4 reports with call tracking and voucher data: use data-driven attribution and compare against last-click for sanity checks.
- Testing: A/B test headlines, offers, images, and checkout steps. Run meaningful test windows (e.g., 2–4 weeks) and carry out winners.
Request a measurement plan from AGR Technology and we’ll show exactly how marketing ties to revenue.
Conclusion
If you’re ready to reduce reliance on OTAs, lift direct bookings, and build a resilient pipeline across seasons, we’d love to help. AGR Technology partners with hotels, tour operators, attractions, and destinations to plan, build, and run digital marketing for tourism that works in the real world, mobile-first sites, content that converts, and performance media you can measure.
Next step: Book a free 30-minute strategy call. We’ll review your goals, current stack, and quick wins, then share a clear plan and quote. Prefer email? Send us your challenges and we’ll respond within one business day.
AGR Technology, practical, data-driven marketing for modern travelers. Ready when you are.
Frequently Asked Questions
What is digital marketing for tourism and how does it increase direct bookings?
Digital marketing for tourism aligns the travel journey—Dream, Plan, Book, Experience, Share—with the right channels and conversion tactics. SEO content and reviews attract, Google Ads/metasearch capture intent, a mobile-first site reduces friction, and email/CRM nurtures loyalty. With analytics-led CRO, it lifts direct bookings while lowering acquisition costs.
How do you map the travel customer journey to find booking drop-offs?
Audit every touchpoint across Dream, Plan, Book, Experience, and Share. Add inspiring short-form video, itinerary and FAQ content with schema, and optimize Google Business Profile. Onsite, clarify pricing, trust signals, and checkout. Support trips via pre-arrival emails and upsells, then trigger review/UGC requests. Use analytics to quantify friction and fixes.
What makes a mobile-first tourism website convert better on smartphones?
Speed and clarity. Improve Core Web Vitals, compress media, and trim scripts. Use thumb-friendly menus, a sticky “Book Now,” transparent fees, wallet payments, and guest-friendly forms. Add social proof near CTAs, live chat or quick answers, and accessibility. Validate changes with A/B tests to lift conversion rate.
How much budget should a small hotel or tour operator invest in digital marketing for tourism?
For digital marketing for tourism, start with 5–10% of annual revenue, flexing higher in growth phases or peak seasons. Allocate roughly 30–40% to SEO/content, 40–50% to high-intent search and metasearch during demand spikes, and 10–20% to email/CRM. Judge spend by cost per booking and lifetime value.
How long does digital marketing for tourism take to deliver measurable results?
Expect quick wins in weeks from Google Ads, metasearch, GBP updates, and CRO fixes. SEO and content typically take 3–6 months to compound, while email automations impact immediately after launch. Track cost per booking and assisted conversions in GA4, and run A/B tests for 2–4 weeks.
Related resources:
Digital Marketing for Luxury Hotels
Social Media Advertising Services
Alessio Rigoli is the founder of AGR Technology and got his start working in the IT space originally in Education and then in the private sector helping businesses in various industries. Alessio maintains the blog and is interested in a number of different topics emerging and current such as Digital marketing, Software development, Cryptocurrency/Blockchain, Cyber security, Linux and more.
Alessio Rigoli, AGR Technology