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Getting coverage for an online casino or iGaming brand isn’t as simple as sending out a press release. Most mainstream publications won’t touch gambling content, advertising platforms have strict restrictions, and your competitors are fighting for the same limited media real estate.
That’s where specialised digital PR comes in. At AGR Technology, we can help casinos, bingo sites, sportsbooks, and iGaming operators cut through the noise with strategic campaigns that earn high-authority backlinks, build brand credibility, and drive organic visibility, without running afoul of advertising regulations.
Book a free consultation call with AGR Technology to see how we can help scale your brand with proven online marketing strategies
Reviews from some of our happy customers:
Justine Brummans
Alessio is both incredibly knowledgeable and personable! He gave me great advice that was catered to me and my situation. Thank you Alessio! Super helpful!
Springfield Equestrian Park
Alessio is amazing! I can not speak highly enough of how helpful and knowledgeable he is, my website he created far exceeded my expectations, he is so accomodating and I can only wish him every success with his business. I rate AGR technology 10 out of 10.
Legacy Energy
We used AGR Technology and dealt with Alessio to design and build our website as well as host our emails. Alessio was a pleasure to deal with and had plenty of ideas that we could implement into our site. He has a great attention to detail, he is also very polite in understanding our goals and what we wanted to achieve with our website.
Thanks mate,
Alex & Rob
Excellent Service
Alessio developed our website for our business and has done a wonderful job. He is very personable and knowledgeable. We have enjoyed working with him. We will be referring others to him and highly recommend him to those who need Tech advice.
MRC Performance
I have been in business for over 10 Years and recently moved to AGR Technology for all our IT needs. They are able to fix nearly anything remotely and always very helpful in recommending appropriate hardware upgrades that do the job as required but not costing more than needed.
Alessio provided an excellent service. He was very dedicated in his method of finding solutions to problems. He continued to try different avenues until he found the reason as to why a particular application was not working. He was very knowledgeable in his understanding of the internet and of applications and how they work, and he was able to apply this knowledge in understanding how to resolve the obstacles that continued to appear. He is understanding towards his client's needs and goals and he is willing to work with his client in achieving those goals. He is a very polite and well mannered person and very calm and gentle in his approach. I would highly recommend Alessio's services to anyone.
Palmira Rigoli
Great work ethics Alessio! We at Totally Gluten Free Products are very happy to have you on board as our IT and SEO master. Very reliable, trustworthy and knowledgeable in the field.
YouTube Comment
Nat's Custom Designs
Alessio from AGR Technology has recently helped me create a website for my business.
Throughout the whole process from start to finish Alessio made the process easy for me, by calling me and explaining each step of the way. I'm not very computer savvy, but with Alessio taking the time to explain in detail everything I needed to know from putting inventory in to having it shipped. He even remotely joined my computer to help guide me through everything.
He's very knowledgeable and is experienced in everything I needed and if there was anything else I needed to know that wasn't something he was familiar with, he researched it.
I would HIGHLY recommend Alessio to anyone. He has not only helped me for now but I know that if I ever needed help with anything else he would definitely go above and beyond to help. Thank you so much for everything you have done. It's been a long process but well worth it 🙂
Byron Macumber
AGR Technology is amazing. not only do they stick with you through out the process, they also accommodate to your wants and needs. They are efficient in their work and they have high integrity. Their capabilities are shown through their website design, and appropriate knowledge of utilities regarding software. over the many years of working with them they have been fantastic. I would recommend to everyone
Very helpful
Alessio was thorough, diligent and kept me updated at all time points. I was very impressed with his performance, passion and dedication. I will continue to use his services.
Wantrup & Associates
Alessio of AGR Technology is an IT guy we rely on whenever we need IT help. His professionalism impressed us right at the first time. He solved many of our IT problems in no time. Excellent communication and speedy response.
We highly recommend this company
From a happy customer
Valeria Bianco
I received AGR contact information from a previous client, who had found their service excellent. So I contacted AGR with some expectations, and I can say they exceeded them. Professional, honest, punctual, reliable, their service is faultless. We can't recommend them highly enough.
Very fast, value for money and a comprehensive service
AGR is professional, organised and very skilled at what they do. They take the initiative, looking after all the details that you would not have thought of to enhance your website presence, marketing funnel and automated appointment bookings. Big bonus - pricings are at a fraction of the cost of competitors.
Customer testimonial
Alessio from AGR Technology is wonderful at gently guiding the less technically savvy users to solve problems. Back up service excellent. Highly recommended
SEO for website
The team is very cooperative and delivers clean and very efficient work.
Raimond Volpe
Nothing but good things to say about Alessio. He has been great service and great at communicating with me by both phone and email. Very good knowledge and problem-solving ability with our web development. I would thoroughly recommend Alessio and AGR Technology to anyone wanting online marketing or web development
Website design
Big thank you to Alessio at AGR Technology for a smooth and easy website development process. Nothing was to difficult to accomplish, I can highly recommend his first class service.
Supporting businesses of all sizes to get ahead with digital solutions
Why work with us?
What Is Digital PR for iGaming?
Digital PR is the process of earning media coverage, backlinks, and brand mentions through newsworthy content, data-driven stories, and journalist outreach. Unlike traditional PR (which focuses on brand awareness), digital PR directly supports SEO by building high-quality links from authoritative websites.
For iGaming brands specifically, this means:
- Creating campaigns that appeal to mainstream media without breaching advertising guidelines
- Securing coverage on news sites, industry publications, and lifestyle outlets
- Building topical authority signals that help gambling sites rank in competitive SERPs
- Earning editorial links that improve domain authority and organic traffic
The challenge? Most publications have policies against promoting gambling. Digital PR for casinos and betting brands requires creative angles that journalists actually want to cover, think data studies, cultural commentary, or entertainment-focused stories rather than promotional content.
Why iGaming Brands Need Specialised Digital PR
Generic digital PR agencies often struggle with gambling clients. The sector has unique challenges that require specific expertise and established media relationships.
Navigating Advertising Restrictions
Google, Meta, and most programmatic ad platforms heavily restrict gambling advertising. Many countries have outright bans or strict requirements around licensing and geo-targeting.
This makes organic visibility essential. If you can’t pay for traffic the way other industries can, you need to earn it through content and links. But here’s the catch, many news publications also have editorial policies against gambling content. Getting coverage requires finding angles that satisfy editors while still building relevant authority for your brand.
We understand these restrictions. Our campaigns are designed to be editorially acceptable while still delivering SEO value for gambling-related keywords.
Building Authority in a Competitive Market
The iGaming sector is one of the most competitive online industries. Established operators have spent years (and significant budgets) building their backlink profiles and domain authority.
New entrants and mid-tier brands can’t compete on volume alone. You need smarter campaigns, ones that earn links from high-authority publications your competitors haven’t cracked. That’s where strategic digital PR outperforms generic link building.
At AGR Technology, we analyse your competitive landscape and identify link gap opportunities. Our campaigns target publications and angles that move the needle for your specific market position.
Core Digital PR Services for Gambling Brands
Our digital PR services for iGaming clients cover three main areas:
Creative Campaign Development
Every successful PR campaign starts with a strong concept. We develop newsworthy angles that journalists want to cover, not thinly-veiled promotional content that gets ignored.
Our campaign types include:
- Data studies and surveys – Original research that provides genuine news value
- Index and ranking pieces – Comparative analyses that earn links and social shares
- Reactive commentary – Expert insights on breaking industry news
- Visual assets – Infographics, interactive tools, and shareable content
We handle concept development, data sourcing, content creation, and design, giving you a complete campaign ready for outreach.
Media Outreach and Link Acquisition
Great content means nothing without distribution. Our outreach team has established relationships with journalists across news, sport, entertainment, and lifestyle verticals.
We pitch stories to relevant publications, handle journalist requests, and follow up persistently (but professionally). The result? Coverage on sites that actually matter for your SEO and brand positioning.
All links we earn are editorial, meaning they come from genuine coverage, not paid placements or link schemes that could trigger Google penalties.
Reputation Management and Crisis Communications
The gambling industry faces unique reputational challenges. Negative press, regulatory issues, or social media backlash can quickly damage brand perception and organic visibility.
We provide proactive reputation management, monitoring brand mentions, addressing negative coverage, and building positive content that ranks for branded searches. When issues arise, our crisis communications support helps you respond quickly and appropriately.
Get in touch with AGR Technology to discuss your digital PR requirements.
Types of Digital PR Campaigns That Work for iGaming
Not every campaign format works for gambling brands. Based on our experience, these approaches consistently deliver results:
- Betting behaviour studies – Survey data on how people bet, what influences decisions, and spending patterns. These earn coverage in news and lifestyle publications.
- Sports and entertainment analysis – Data-driven stories tied to major events (World Cup, Grand Slam tournaments, awards season). Timely angles get picked up quickly.
- Regional rankings and indexes – “Best cities for X” or comparative studies that appeal to local and national publications.
- Pop culture tie-ins – Campaigns linked to TV shows, movies, or cultural moments. These reach mainstream audiences beyond gambling-specific publications.
- Responsible gambling content – Genuinely useful resources around problem gambling and safer betting. This builds trust and often earns links from government and health organisations.
The key is creating content that stands on its own merit. Journalists cover stories because they’re interesting to their readers, not because they benefit your SEO. Our job is finding the overlap between what publications want and what builds authority for your brand.
How to Choose the Right Digital PR Partner
Not all digital PR agencies can handle iGaming clients effectively. Here’s what to look for:
Sector experience – Have they worked with gambling brands before? Do they understand the regulatory landscape and media restrictions? Ask for case studies and results.
Journalist relationships – Can they get coverage in mainstream publications, or are they limited to gambling trade press? High-authority links from news sites deliver more SEO value than industry-only coverage.
Transparent reporting – Do they show you exactly which links they’ve earned, from which publications, with what authority metrics? Avoid agencies that bundle digital PR with other services and can’t separate the results.
Creative capability – Can they develop original campaign concepts, or do they rely on templated approaches? The best campaigns require genuine creativity and data skills.
Link quality focus – Are they prioritising high-authority, relevant links, or chasing volume with low-quality placements? Fewer links from better sites typically outperforms mass link building.
At AGR Technology, we’re upfront about what we can deliver. We’ll tell you which publications we’re targeting, share campaign concepts before execution, and provide detailed reporting on results. Talk to our team about your digital PR goals.
Measuring Digital PR Success for Gambling Sites
Digital PR should deliver measurable results. Here’s how we track performance for iGaming clients:
Link metrics
- Number of referring domains earned
- Domain authority/rating of linking sites
- Relevance of linking publications to your target keywords
- Follow vs. nofollow link ratio
Coverage quality
- Publications reached (tier 1, tier 2, trade)
- Brand mention frequency and sentiment
- Message pull-through (did coverage include your key points?)
SEO impact
- Keyword ranking improvements for target terms
- Organic traffic changes to campaign landing pages
- Domain authority growth over time
Brand metrics
- Branded search volume changes
- Social engagement with campaign content
- Share of voice vs. competitors
We provide monthly reporting that shows exactly what we’ve achieved and how it connects to your broader marketing objectives. No vanity metrics or vague “awareness” claims, just clear data on links earned and coverage secured.
Conclusion
Digital PR is one of the most effective channels for iGaming brands facing advertising restrictions and intense competition. Done well, it builds the backlink profile and brand authority you need to rank for high-value keywords.
But gambling digital PR requires specialist knowledge. You need an agency that understands the regulatory environment, has relationships with publications willing to cover gaming content, and can create campaigns that earn editorial coverage rather than paid placements.
AGR Technology provides digital PR services specifically for casinos, bingo sites, sportsbooks, and iGaming operators. We combine creative campaign development, targeted media outreach, and transparent reporting to deliver measurable results.
Ready to discuss your digital PR strategy? Contact AGR Technology today to talk through your goals and how we can help.
Frequently Asked Questions
What is digital PR for iGaming and online casinos?
Digital PR for iGaming is the process of earning media coverage, backlinks, and brand mentions through newsworthy content, data-driven stories, and journalist outreach. Unlike traditional PR, it directly supports SEO by building high-quality links from authoritative websites, helping casinos and betting brands improve organic visibility.
Why do casino and iGaming brands need specialized digital PR services?
Gambling brands face unique challenges including strict advertising restrictions on platforms like Google and Meta, editorial policies against gambling content at major publications, and intense market competition. Specialized digital PR agencies understand these obstacles and create campaigns that satisfy editors while building SEO authority.
What types of digital PR campaigns work best for gambling brands?
Effective campaigns include betting behavior studies, sports and entertainment data analysis tied to major events, regional rankings, pop culture tie-ins, and responsible gambling resources. These formats appeal to mainstream journalists and earn editorial links from high-authority publications beyond gambling trade press.
How do you measure digital PR success for iGaming websites?
Key metrics include the number and quality of referring domains earned, domain authority of linking sites, keyword ranking improvements, organic traffic growth, and brand mention sentiment. Transparent reporting should show exact publications secured and how results connect to broader SEO objectives.
Can digital PR help with casino reputation management?
Yes, digital PR supports proactive reputation management by monitoring brand mentions, addressing negative coverage, and building positive content that ranks for branded searches. During crises, professional digital PR teams help gambling brands respond quickly and appropriately to protect brand perception.
How long does it take to see results from iGaming digital PR?
Digital PR typically delivers initial coverage and links within 4–8 weeks of campaign launch, though SEO impact on rankings may take 3–6 months to fully materialize. Consistent campaigns compound over time, building domain authority and topical relevance that strengthens competitive positioning.
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Alessio Rigoli is the founder of AGR Technology and got his start working in the IT space originally in Education and then in the private sector helping businesses in various industries. Alessio maintains the blog and is interested in a number of different topics emerging and current such as Digital marketing, Software development, Cryptocurrency/Blockchain, Cyber security, Linux and more.
Alessio Rigoli, AGR Technology