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If you run a cleaning business, you already know the real challenge isn’t doing great work – it’s keeping your schedule full of the right clients, at the right prices.
We help cleaning companies turn their websites, ads, and local presence into a steady source of high-value leads – not random price shoppers. On this page, we’ll walk through the exact cleaning company lead generation strategies we use at AGR Technology to consistently attract profitable commercial and residential clients.
If you’re ready to grow without burning money on guesswork, here’s how we can help.
Book a free consultation call with AGR Technology to see how we can help scale your brand with proven online marketing strategies
Reviews from some of our happy customers:
Justine Brummans
Alessio is both incredibly knowledgeable and personable! He gave me great advice that was catered to me and my situation. Thank you Alessio! Super helpful!
Springfield Equestrian Park
Alessio is amazing! I can not speak highly enough of how helpful and knowledgeable he is, my website he created far exceeded my expectations, he is so accomodating and I can only wish him every success with his business. I rate AGR technology 10 out of 10.
Legacy Energy
We used AGR Technology and dealt with Alessio to design and build our website as well as host our emails. Alessio was a pleasure to deal with and had plenty of ideas that we could implement into our site. He has a great attention to detail, he is also very polite in understanding our goals and what we wanted to achieve with our website.
Thanks mate,
Alex & Rob
Excellent Service
Alessio developed our website for our business and has done a wonderful job. He is very personable and knowledgeable. We have enjoyed working with him. We will be referring others to him and highly recommend him to those who need Tech advice.
MRC Performance
I have been in business for over 10 Years and recently moved to AGR Technology for all our IT needs. They are able to fix nearly anything remotely and always very helpful in recommending appropriate hardware upgrades that do the job as required but not costing more than needed.
Alessio provided an excellent service. He was very dedicated in his method of finding solutions to problems. He continued to try different avenues until he found the reason as to why a particular application was not working. He was very knowledgeable in his understanding of the internet and of applications and how they work, and he was able to apply this knowledge in understanding how to resolve the obstacles that continued to appear. He is understanding towards his client's needs and goals and he is willing to work with his client in achieving those goals. He is a very polite and well mannered person and very calm and gentle in his approach. I would highly recommend Alessio's services to anyone.
Palmira Rigoli
Great work ethics Alessio! We at Totally Gluten Free Products are very happy to have you on board as our IT and SEO master. Very reliable, trustworthy and knowledgeable in the field.
YouTube Comment
Nat's Custom Designs
Alessio from AGR Technology has recently helped me create a website for my business.
Throughout the whole process from start to finish Alessio made the process easy for me, by calling me and explaining each step of the way. I'm not very computer savvy, but with Alessio taking the time to explain in detail everything I needed to know from putting inventory in to having it shipped. He even remotely joined my computer to help guide me through everything.
He's very knowledgeable and is experienced in everything I needed and if there was anything else I needed to know that wasn't something he was familiar with, he researched it.
I would HIGHLY recommend Alessio to anyone. He has not only helped me for now but I know that if I ever needed help with anything else he would definitely go above and beyond to help. Thank you so much for everything you have done. It's been a long process but well worth it 🙂
Byron Macumber
AGR Technology is amazing. not only do they stick with you through out the process, they also accommodate to your wants and needs. They are efficient in their work and they have high integrity. Their capabilities are shown through their website design, and appropriate knowledge of utilities regarding software. over the many years of working with them they have been fantastic. I would recommend to everyone
Very helpful
Alessio was thorough, diligent and kept me updated at all time points. I was very impressed with his performance, passion and dedication. I will continue to use his services.
Wantrup & Associates
Alessio of AGR Technology is an IT guy we rely on whenever we need IT help. His professionalism impressed us right at the first time. He solved many of our IT problems in no time. Excellent communication and speedy response.
We highly recommend this company
From a happy customer
Valeria Bianco
I received AGR contact information from a previous client, who had found their service excellent. So I contacted AGR with some expectations, and I can say they exceeded them. Professional, honest, punctual, reliable, their service is faultless. We can't recommend them highly enough.
Very fast, value for money and a comprehensive service
AGR is professional, organised and very skilled at what they do. They take the initiative, looking after all the details that you would not have thought of to enhance your website presence, marketing funnel and automated appointment bookings. Big bonus - pricings are at a fraction of the cost of competitors.
Customer testimonial
Alessio from AGR Technology is wonderful at gently guiding the less technically savvy users to solve problems. Back up service excellent. Highly recommended
SEO for website
The team is very cooperative and delivers clean and very efficient work.
Raimond Volpe
Nothing but good things to say about Alessio. He has been great service and great at communicating with me by both phone and email. Very good knowledge and problem-solving ability with our web development. I would thoroughly recommend Alessio and AGR Technology to anyone wanting online marketing or web development
Website design
Big thank you to Alessio at AGR Technology for a smooth and easy website development process. Nothing was to difficult to accomplish, I can highly recommend his first class service.
Supporting businesses of all sizes to get ahead with digital solutions
Why work with us?
Understanding Lead Generation For Cleaning Companies
We focus on one thing for cleaning businesses: building a predictable system for new enquiries and booked jobs.
What Counts As A High-Quality Cleaning Lead?
Not every enquiry is worth your time. When we talk about high-quality cleaning leads, we mean:
- They’re in your service area
- They can afford your prices
- They need the exact services you offer
- They’re ready to book soon (not “maybe in six months”)
For most cleaning companies, this looks like:
- Commercial cleaning leads: offices, medical centres, strata, schools, warehouses
- Residential leads: recurring house cleaning, bond/vacate cleans, post-construction cleans, Airbnb turnovers
When we build lead gen campaigns, we structure your website forms, ads, and follow-up so we filter out the “tire kickers” and prioritise the jobs that actually move the needle.
Commercial vs. Residential Leads And Why It Matters
Commercial and residential cleaning leads behave very differently:
- Commercial cleaning leads
- Higher contract values and longer-term work
- Longer sales cycle, more comparison shopping
- Often multiple decision-makers (facility managers, owners, committees)
- Residential cleaning leads
- Faster decisions – often same week
- Emotional drivers: trust, safety, reliability
- High value when they convert to weekly/fortnightly cleans
Because of this, we don’t use a one-size-fits-all approach. For example:
- For commercial janitorial leads, we lean harder on detailed service pages, case studies, and Google Ads focused on “office cleaning near me”, “commercial cleaning [city]”, etc.
- For residential and maid service leads, we push fast-quote forms, online booking, reviews, and strong trust signals.
Before we launch any campaigns, we get clear on which mix of commercial vs. residential work is most profitable for you, then tailor your lead gen system around that.
Building A Strong Foundation Before You Generate Leads
Lead generation only works long term if the basics are solid. Sending more traffic to a confusing offer or vague website just burns ad spend.
Clarifying Your Ideal Customer And Service Niche
We start by mapping out your best-fit customers:
- What areas and suburbs are most profitable?
- Are you focused on office cleaning, strata, NDIS clients, Airbnb/short stay, or general domestic cleaning?
- What job size do you want to attract (one-off cleans vs ongoing contracts)?
From there, we position your cleaning business as the obvious choice for that niche, with:
- Clear location targeting (suburbs and cities)
- Focused service pages (e.g. “Office Cleaning in [City]”, “Bond Cleaning in [Suburb]”)
- Messaging that speaks to their specific pain points (dust, compliance, reliability, security, etc.)
Crafting A Compelling Offer And Pricing Structure
You don’t need to be the cheapest cleaner. You do need to make it simple for people to say yes.
We help you design offers and pricing structures that convert, such as:
- “Fixed-price bond clean with re-clean guarantee”
- “Free onsite quote for offices over X m²”
- “Discounted first clean when you start a weekly or fortnightly plan”
We then make sure this offer is:
- Highlighted on your homepage and service pages
- Mirrored in your Google Ads and social ads
- Reinforced in your email/SMS follow-up
When your niche and offer are sharp, every visit to your site is more likely to turn into a qualified lead.
Optimizing Your Website To Capture Cleaning Leads
You don’t just need a nice-looking site – you need a lead generation website that turns visitors into enquiries.
Must-Have Website Elements That Build Trust
We structure cleaning company websites to answer the question people never say out loud: “Can I trust these cleaners in my home or building?”
Key trust elements we put in place:
- Clear service areas and suburbs
- Professional photos (not just stock images)
- Real reviews from Google and other platforms
- Licences, insurance, security checks if applicable
- Simple explanations of your process and what’s included
- Before-and-after examples or short case studies
We also make sure your site loads quickly and works smoothly on mobile. A big chunk of cleaning leads come from people searching on their phone between tasks.
High-Converting Contact, Quote, And Booking Forms
Many cleaning businesses lose leads because their forms are confusing or ask for too much, too early.
We design forms that:
- Ask only for the essentials (name, contact details, address/suburb, property type, preferred time)
- Include a “how did you find us?” field to help track ROI
- Make it clear what happens next (e.g. “We’ll call you within 1 business hour”)
Depending on your workflow, we can set up:
- Instant quote forms for simple residential jobs
- Request-a-quote forms for commercial and strata
- Online booking for regular domestic cleans
Every form submission can be pushed into your CRM or even straight to your phone as a text or email, so you never miss a hot lead.
Want us to review your existing cleaning website and show you quick wins for more leads? Reach out to the team at AGR Technology and we’ll take a look.
Local SEO And Google Business Profile For Cleaning Companies
If you’re not visible in local search, you’re invisible to a big part of your potential market.
Setting Up And Optimizing Your Google Business Profile
Your Google Business Profile (GBP) is often the first thing people see when they search “cleaner near me” or “office cleaning [city]”. We:
- Set up or claim your profile
- Add correct categories (e.g. “Commercial cleaning service”, “House cleaning service”)
- Write a strong business description targeting your suburbs and services
- Upload photos of your team, vehicles, and work
- Add services and service areas
Then we help you build a review strategy:
- Simple follow-up templates to ask happy clients for Google reviews
- Guidelines for responding to positive and negative reviews
More high-quality, recent reviews = more calls, more form submissions, and better local rankings.
Local SEO Basics: Reviews, Citations, And Local Content
Beyond GBP, we work on the core local SEO pieces that drive ongoing, organic cleaning leads:
- Citations: Making sure your name, address, and phone number are consistent across directories
- Location pages: Pages like “House Cleaning in [Suburb]” or “Commercial Cleaning in [City]” with unique, useful content
- Local content: Articles or guides that target questions your local audience actually asks (e.g. move-out cleaning checklists, office cleaning standards)
Combined, these help you show up more often – and higher – in search results when people in your area look for cleaning services.
Paid Advertising Strategies To Generate Cleaning Leads Fast
SEO and referrals are powerful, but they take time. If you want cleaning leads quickly, paid ads are often the fastest lever.
Google Ads For High-Intent Cleaning Searches
We use Google Ads to capture people who are actively looking for a cleaner right now.
Typical campaigns target phrases like:
- “bond cleaning [city]”
- “office cleaning near me”
- “commercial cleaning company [city]”
- “house cleaner [suburb]”
Our process includes:
- Tight location targeting so you only pay for clicks in your service area
- Negative keywords to filter out job seekers and irrelevant traffic
- Ad copy that mirrors your offers and points to highly relevant landing pages
- Call extensions so people can ring you directly from the ad
We then track which keywords and ads generate real enquiries and booked jobs, not just clicks – and shift budget toward what works.
Facebook And Instagram Ads For Local Awareness
For some cleaning businesses, especially residential and small commercial, Facebook and Instagram ads work well for:
- Building brand recognition in target suburbs
- Promoting seasonal offers (end-of-lease, spring cleaning, pre-Christmas cleans)
- Retargeting people who visited your website but didn’t enquire
We create simple, direct ads that show:
- Who you help
- What you clean
- What to do next (e.g. “Get a fast quote today”)
Used together, Google Ads brings you high-intent searchers, while social ads keep you visible and nudge people who are still deciding.
If you’d like us to manage your Google and social ad campaigns so you only pay for targeted, trackable traffic, contact AGR Technology for a tailored proposal.
Offline And Relationship-Based Lead Generation Tactics
Online lead gen is essential, but many cleaning companies still win great clients through relationships and offline activity. We help you tie both worlds together.
Referral Systems And Partner Networks
We work with you to design simple referral systems that actually get used, for example:
- A small reward or discount for existing clients who refer friends or other businesses
- Partnerships with real estate agents, property managers, builders, and strata managers
We then support this with:
- Co-branded PDFs or one-page service summaries
- Landing pages specifically for partners (e.g. “Cleaning for Property Managers in [City]”)
That way, when a partner sends someone your way, they land on a page that feels made for them and converts at a higher rate.
Flyers, Networking, And Community-Based Marketing
Traditional methods still work when they’re targeted and trackable. We can help you:
- Design clear, simple flyers or door hangers with strong calls to action
- Use unique tracking numbers or URLs so you know which areas perform best
- Support local sponsorships or events with matching online campaigns
When offline outreach is backed by a professional website, strong reviews, and clear offers, it stops feeling random and starts feeding into your overall lead generation system.
Improving Lead Conversion And Follow-Up Processes
Most cleaning businesses don’t just have a lead problem – they have a follow-up problem. We fix both.
Lead Qualification And Simple Sales Scripts
We help you and your team handle new enquiries in a consistent, confident way.
That includes:
- Short qualification checklists (property type, size, frequency, budget)
- Simple phone and email scripts so you’re never “winging it”
- Clear next steps for every lead (quote sent, site visit booked, job confirmed)
Even small changes here can make a big difference. For example, responding to new leads within 5–15 minutes dramatically increases your chances of winning the job.
Automated Follow-Up With Email And SMS
People get busy. They forget to reply. That doesn’t mean they’re not interested.
We set up automated follow-up sequences so:
- Every new lead gets an instant confirmation message
- Unanswered quotes get friendly reminders by email/SMS
- Past clients receive occasional check-ins or offers to reactivate them
These systems can run through your CRM or simple lead management tools, and we make sure they’re written in your voice – clear, polite, and to the point.
The goal is simple: you stay on top of every opportunity without spending your whole day chasing people.
Tracking, Testing, And Scaling Your Lead Generation
You can’t improve what you don’t measure. We build your lead generation around real data, not guesswork.
Essential Metrics Cleaning Companies Should Monitor
We help you track:
- Number of leads per channel (website, Google Ads, GBP, referrals, social)
- Cost per lead from each source
- Conversion rate: enquiries → quotes → booked jobs
- Lifetime value of clients (especially for recurring cleans)
With proper tracking in place (Google Analytics, call tracking, form tracking), you can see exactly which channels are profitable and which need work.
When And How To Scale Winning Lead Channels
Once we know what’s working, we help you scale in a controlled way:
- Increasing Google Ads budget on proven keywords and locations
- Expanding into new suburbs or service types with dedicated landing pages
- Duplicating best-performing campaigns in nearby cities
We also make sure your operations can handle the growth. There’s no point doubling your lead flow if you can’t service the work.
At every stage, our role at AGR Technology is to be your long-term digital partner – adjusting campaigns, testing new ideas, and keeping your lead pipeline healthy.
Conclusion
Consistent, high-quality cleaning company lead generation doesn’t come from one magic trick. It comes from a clear niche, a trusted local presence, a website built to convert, smart ads, and a follow-up system that doesn’t drop the ball.
That’s exactly what we build for cleaning and janitorial businesses at AGR Technology.
If you’d like to:
- Attract better commercial or residential cleaning clients
- Stop wasting money on ads that don’t convert
- Build a lead system you can rely on month after month
We’d be happy to walk you through what’s possible. Get in touch with AGR Technology today for a no-pressure chat about your goals and a tailored plan to grow your cleaning business with predictable, measurable lead generation.
Cleaning Company Lead Generation FAQs
What is cleaning company lead generation and why does it matter?
Cleaning company lead generation is the process of turning online and offline visibility into real enquiries and booked jobs. It matters because a predictable stream of qualified leads lets you keep schedules full, raise prices confidently, and focus on profitable clients instead of chasing random, low-value quote requests.
What counts as a high-quality cleaning lead for my business?
A high-quality cleaning lead is in your service area, can afford your prices, needs the specific services you offer, and is ready to book soon. For most cleaners, that means good-fit office, strata, medical or domestic clients who match your niche and are likely to become ongoing, profitable work.
How can I optimize my website for cleaning company lead generation?
Focus on trust and simplicity. Use clear service areas, real photos, reviews, licences and insurance details, plus simple explanations of what’s included. Add fast, mobile-friendly forms that only ask essentials, explain what happens next, and feed into your CRM so you can respond quickly to every enquiry.
How important is Google Business Profile and local SEO for cleaning leads?
Google Business Profile and local SEO are critical. They help you appear for “cleaner near me” searches, showcase reviews, photos, and services, and drive calls and form submissions. Consistent citations, suburb- or city-specific pages, and regular reviews all boost visibility and generate ongoing local cleaning leads.
What’s the best way to generate commercial vs. residential cleaning leads?
Commercial cleaning lead generation works best with detailed service pages, case studies, Google Ads targeting “office cleaning [city],” and tailored quotes. Residential leads respond more to fast-quote forms, online booking, strong reviews, and trust signals. Start by deciding your ideal mix, then build separate campaigns and landing pages for each.
How can a new cleaning business start generating leads on a small budget?
Start with the basics: a simple, trustworthy website, an optimized Google Business Profile, and a review strategy. Add targeted local content and free directory listings. Then test a small Google Ads budget on a few high-intent keywords in tight locations. Track every lead so you can double down on what works.
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Alessio Rigoli is the founder of AGR Technology and got his start working in the IT space originally in Education and then in the private sector helping businesses in various industries. Alessio maintains the blog and is interested in a number of different topics emerging and current such as Digital marketing, Software development, Cryptocurrency/Blockchain, Cyber security, Linux and more.
Alessio Rigoli, AGR Technology