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Selling on Amazon isn’t what it used to be. With millions of products competing for attention, simply listing your items and hoping for sales won’t cut it anymore. That’s where Amazon SEO comes in, and why more businesses are turning to specialized agencies to get their products found, clicked, and bought.
If you’re here, you’re probably wondering whether hiring an Amazon SEO company is worth it, what they actually do, and how to pick the right one without wasting your budget. We get it. The marketplace is crowded, the stakes are high, and choosing the wrong partner can cost you more than just money, it can cost you momentum.
Book a free consultation call with AGR Technology to see how we can help scale your brand with proven online marketing strategies
Reviews from some of our happy customers:
Justine Brummans
Alessio is both incredibly knowledgeable and personable! He gave me great advice that was catered to me and my situation. Thank you Alessio! Super helpful!
Springfield Equestrian Park
Alessio is amazing! I can not speak highly enough of how helpful and knowledgeable he is, my website he created far exceeded my expectations, he is so accomodating and I can only wish him every success with his business. I rate AGR technology 10 out of 10.
Legacy Energy
We used AGR Technology and dealt with Alessio to design and build our website as well as host our emails. Alessio was a pleasure to deal with and had plenty of ideas that we could implement into our site. He has a great attention to detail, he is also very polite in understanding our goals and what we wanted to achieve with our website.
Thanks mate,
Alex & Rob
Excellent Service
Alessio developed our website for our business and has done a wonderful job. He is very personable and knowledgeable. We have enjoyed working with him. We will be referring others to him and highly recommend him to those who need Tech advice.
MRC Performance
I have been in business for over 10 Years and recently moved to AGR Technology for all our IT needs. They are able to fix nearly anything remotely and always very helpful in recommending appropriate hardware upgrades that do the job as required but not costing more than needed.
Alessio provided an excellent service. He was very dedicated in his method of finding solutions to problems. He continued to try different avenues until he found the reason as to why a particular application was not working. He was very knowledgeable in his understanding of the internet and of applications and how they work, and he was able to apply this knowledge in understanding how to resolve the obstacles that continued to appear. He is understanding towards his client's needs and goals and he is willing to work with his client in achieving those goals. He is a very polite and well mannered person and very calm and gentle in his approach. I would highly recommend Alessio's services to anyone.
Palmira Rigoli
Great work ethics Alessio! We at Totally Gluten Free Products are very happy to have you on board as our IT and SEO master. Very reliable, trustworthy and knowledgeable in the field.
YouTube Comment
Nat's Custom Designs
Alessio from AGR Technology has recently helped me create a website for my business.
Throughout the whole process from start to finish Alessio made the process easy for me, by calling me and explaining each step of the way. I'm not very computer savvy, but with Alessio taking the time to explain in detail everything I needed to know from putting inventory in to having it shipped. He even remotely joined my computer to help guide me through everything.
He's very knowledgeable and is experienced in everything I needed and if there was anything else I needed to know that wasn't something he was familiar with, he researched it.
I would HIGHLY recommend Alessio to anyone. He has not only helped me for now but I know that if I ever needed help with anything else he would definitely go above and beyond to help. Thank you so much for everything you have done. It's been a long process but well worth it 🙂
Byron Macumber
AGR Technology is amazing. not only do they stick with you through out the process, they also accommodate to your wants and needs. They are efficient in their work and they have high integrity. Their capabilities are shown through their website design, and appropriate knowledge of utilities regarding software. over the many years of working with them they have been fantastic. I would recommend to everyone
Very helpful
Alessio was thorough, diligent and kept me updated at all time points. I was very impressed with his performance, passion and dedication. I will continue to use his services.
Wantrup & Associates
Alessio of AGR Technology is an IT guy we rely on whenever we need IT help. His professionalism impressed us right at the first time. He solved many of our IT problems in no time. Excellent communication and speedy response.
We highly recommend this company
From a happy customer
Valeria Bianco
I received AGR contact information from a previous client, who had found their service excellent. So I contacted AGR with some expectations, and I can say they exceeded them. Professional, honest, punctual, reliable, their service is faultless. We can't recommend them highly enough.
Very fast, value for money and a comprehensive service
AGR is professional, organised and very skilled at what they do. They take the initiative, looking after all the details that you would not have thought of to enhance your website presence, marketing funnel and automated appointment bookings. Big bonus - pricings are at a fraction of the cost of competitors.
Customer testimonial
Alessio from AGR Technology is wonderful at gently guiding the less technically savvy users to solve problems. Back up service excellent. Highly recommended
SEO for website
The team is very cooperative and delivers clean and very efficient work.
Raimond Volpe
Nothing but good things to say about Alessio. He has been great service and great at communicating with me by both phone and email. Very good knowledge and problem-solving ability with our web development. I would thoroughly recommend Alessio and AGR Technology to anyone wanting online marketing or web development
Website design
Big thank you to Alessio at AGR Technology for a smooth and easy website development process. Nothing was to difficult to accomplish, I can highly recommend his first class service.
Supporting businesses of all sizes to get ahead with digital solutions
Why work with us?
What Is Amazon SEO and Why Does It Matter?
Amazon SEO is the process of optimizing your product listings so they rank higher in Amazon’s search results, commonly known as Amazon’s A9 or A10 algorithm. Unlike traditional SEO where you’re trying to please Google and other general purpose search engines, Amazon SEO is all about understanding how Amazon’s internal search engine prioritizes products.
When a customer searches for “wireless headphones” or “stainless steel water bottle,” Amazon pulls up thousands of results. But only the top few get the clicks, and the sales. If your product isn’t showing up on that first page, it might as well not exist.
That’s why Amazon SEO matters. It’s not just about visibility. It’s about being visible to the right people at the right time, with the right message. And when done properly, it directly impacts your revenue.
How Amazon SEO Differs From Traditional SEO
Google wants to answer questions. Amazon wants to sell products. That fundamental difference shapes everything.
Google’s algorithm prioritizes content quality, backlinks, domain authority, and user engagement signals like time on page. Amazon’s algorithm, on the other hand, is laser-focused on conversion. It wants to show products that are most likely to be purchased.
Here’s what that means in practice:
- Sales velocity matters more than content depth. Amazon rewards products that sell consistently.
- Keywords live in product titles, bullet points, and backend fields, not blog posts or meta descriptions.
- Customer reviews and ratings are ranking factors, not just trust signals.
- Click-through rate (CTR) and conversion rate directly influence where your product appears.
- Inventory levels and fulfillment method (like FBA) can impact rankings.
In short, Amazon SEO is a performance-based game. You’re not just optimizing for search, you’re optimizing for sales. And that requires a different skill set, different tools, and a different mindset than traditional SEO.
Key Benefits of Hiring an Amazon SEO Company
You could try to figure out Amazon SEO on your own. But here’s the thing, most sellers don’t have the time, tools, or experience to do it well. That’s where a specialized agency comes in.
Increased Product Visibility and Organic Rankings
The most obvious benefit? Your products start showing up where they need to. An experienced Amazon SEO company knows how to identify high-intent keywords, optimize your listings for Amazon’s algorithm, and position your products in front of buyers who are ready to purchase.
At AGR Technology, we’ve seen clients go from page five obscurity to page one dominance simply by refining their keyword strategy and aligning their listings with what Amazon’s algorithm actually rewards. More visibility means more traffic. And more traffic, when it’s the right kind, means more sales.
Higher Conversion Rates and Sales Growth
But visibility alone isn’t enough. You also need to convert that traffic into buyers. A good Amazon SEO company doesn’t just focus on rankings, they optimize every element of your listing to drive conversions.
That includes:
- Writing compelling, benefit-driven bullet points
- Crafting product titles that balance keywords with readability
- A+ Content and Enhanced Brand Content that tells your story
- High-quality images and videos that showcase your product in action
- Strategic pricing and promotions that improve competitiveness
When these elements work together, your conversion rate climbs. And when your conversion rate climbs, Amazon notices, and rewards you with even better rankings. It’s a positive feedback loop that compounds over time.
Plus, unlike paid ads, the results from organic Amazon SEO are more sustainable. Once you’ve built momentum, you’re not starting from scratch every month.
Essential Services Offered by Amazon SEO Companies
Not all Amazon SEO companies offer the same services, or the same level of expertise. Here’s what you should expect from a solid partner.
Product Listing Optimization and Keyword Research
This is the foundation. A good agency will audit your existing listings, identify gaps, and rebuild them from the ground up with a focus on both Amazon’s algorithm and human buyers.
At AGR Technology, we don’t just plug in keywords. We structure listings to flow naturally, highlight benefits, and answer the questions buyers have before they even ask them.
Competitor Analysis and Market Intelligence
You’re not selling in a vacuum. Your competitors are optimizing too. A quality Amazon SEO company will monitor what’s working for them, and what’s not.
This includes:
- Tracking competitor keyword rankings
- Analyzing their pricing strategies and promotions
- Reviewing their customer feedback and common complaints
- Identifying content gaps you can exploit
This intelligence informs everything from your keyword strategy to your product positioning. It’s not about copying, it’s about outsmarting.
Amazon PPC Campaign Management
Organic SEO and paid ads aren’t separate strategies, they work best together. Many Amazon SEO companies also manage PPC campaigns because the data from ads feeds back into your organic strategy.
Sponsored Products, Sponsored Brands, and Sponsored Display ads can:
- Jumpstart visibility for new products
- Test which keywords convert best
- Boost sales velocity, which improves organic rankings
At AGR Technology, we integrate PPC with SEO so your ad spend isn’t wasted and your organic rankings benefit from the momentum.
Conclusion
Choosing the right Amazon SEO company can be the difference between spinning your wheels and scaling your business. The marketplace is too competitive to go it alone, and the opportunity cost of poor optimization is real.
When you work with a partner who understands Amazon’s algorithm, knows how to optimize for both search and conversions, and communicates transparently, the results speak for themselves, higher rankings, more traffic, and consistent sales growth.
At AGR Technology, we’ve built our reputation on delivering measurable outcomes for businesses just like yours. Whether you’re launching a new product or trying to breathe life into an underperforming listing, we’re here to help.
Ready to get started? Let’s talk about where your Amazon business is now, and where it could be with the right strategy in place
Frequently Asked Questions
What does an Amazon SEO company actually do?
An Amazon SEO company optimizes your product listings to rank higher in Amazon’s search results. This includes keyword research, listing optimization, competitor analysis, and often PPC management to increase visibility, drive traffic, and boost sales through Amazon’s A9/A10 algorithm.
How long does it take to see results from Amazon SEO?
Results vary by competition level. You may see improvements like better click-through rates within a few weeks. However, meaningful ranking gains typically take 60 to 90 days, while sustained growth and consistent sales increases often require 6 to 12 months of optimization.
How is Amazon SEO different from Google SEO?
Amazon SEO focuses on conversion and sales velocity, not content depth. Amazon’s algorithm prioritizes products likely to sell, considering factors like conversion rate, customer reviews, and sales consistency, while Google emphasizes content quality, backlinks, and user engagement signals.
What are the main ranking factors for Amazon’s search algorithm?
Amazon’s algorithm prioritizes sales velocity, conversion rate, keyword relevance, customer satisfaction (reviews and ratings), competitive pricing, inventory availability, and fulfillment method. Products using FBA often receive preferential treatment due to Amazon’s trust in its logistics network.
How much does it cost to hire an Amazon SEO company?
Amazon SEO services typically range from a few hundred to several thousand dollars monthly, depending on service scope and expertise level. Pricing varies based on your product catalog size, category competition, and whether you need additional services like PPC management.
Can I do Amazon SEO myself or do I need an agency?
You can attempt Amazon SEO independently, but most sellers lack the specialized tools, algorithm knowledge, and time required for effective optimization. An experienced Amazon SEO company brings expertise in keyword research, competitive intelligence, and conversion optimization that directly impacts revenue.