Jewellery sites are one of the most popular types of eCommerce sites. While some of them are very simple, others offer an array of different products and variations. Each of these offers unique challenges when it comes to SEO. If you’re looking at SEO for your Jewellery website, then AGR Technology is here to help.
Having a successful website and Search Engine Optimization strategy is more than just having the best SEO keywords for Jewellery; it is also about using them correctly. This means you must have the right combination of words describing your business and product. You also need the right mix of images, videos, relevant content, high-quality link-building processes, code optimization, and more. You can’t simply post content on your website and expect it to rank.
This is where we come in providing a managed done-for-you service to help execute a strong SEO campaign for long-term sustainable traffic without requiring you to spend lots of time working on your website.
Without effective SEO, a Jewellery site will not rank well and will be less likely to reach your ideal customers. This means that many potential customers will not see it. Search engine optimization will also help you attract more potential customers who buy gold Jewellery or other items you may sell online and potentially offline if you operate a brick-and-mortar store alongside your website.
With the help of our Jewellery SEO company, your site will rank higher in search engine results helping you capture more brand visibility in your target area through a thorough set of SEO services for your Jewellery brand.
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Why Jewellery Store SEO and Digital Marketing is Needed Today
Online Jewellery is a very competitive yet lucrative industry attracting more growth each year, therefore, making online SEO for Jewellery stores increasingly necessary if you want to be a strong contender in the market.
Alongside having a clean modern professional Jewellery eCommerce website to sell your products having both on-page and off-page Search Engine Optimization practices applied will help you reach more visitors and keep end-users and search engines constantly engaged with new changes to your website.
All search engines like Google, Bing or Yahoo use different algorithms so you need to optimize your site slightly differently if you want to rank well across them. With the rise of shopping platforms, this now extends beyond your store to platforms like Amazon and Etsy where more product-related searches are been made.
We can help rank your own website as well as syndicate your products to these 3rd party marketplaces as well helping you rank in traditional search engines as well as inside platforms like Amazon search.
Search engines require a lot of time, digital marketing effort, and experience. Several factors contribute to your SEO rankings and the amount of time you have invested in your Jewellery marketing campaigns which is why having a strong SEO specialist can help you scale your business.
The retail Jewellery market is worth an estimated 228 billion USD according to Statista for the years 2020-2026 making SEO and an online presence very important if you want to stand out amongst the vast sea of competitors.
Our Content Marketing for Jewellery Stores
If you own a Jewellery store, then you know how important content marketing is. The right content can be the difference between making or losing a sale. It can also make all the difference in whether your customers come back for more. AGR Technology can help you with your content strategy using our writing resources and advanced topic research to fine-tune appropriate keywords and topic ideas for your market.
For example, if you want to write content about the “best Jewellery stores for engagement rings” and rank higher on Google for this keyword, you would need to add related phrases such as ring, engagement, and best in your content.
Using our resources and experience we we strive to provide quality services that help Jewellery stores succeed with digital marketing and provide them with unique and relevant content that connects with their audience.
We offer various Jewellery SEO campaigns such as:
- Custom web design
- PPC campaigns
- SEO consulting/services
- Social media content syndication
- Email marketing setups and more
So, what are you waiting for? Book a FREE discovery call with us today to see what we can do for you.
Key SEO elements for a jewellery store
Technical SEO for jewellers
A successful website is optimized for both users and search engines. It needs to be well-designed, user-friendly and adheres to search engine guidelines. We have the experience to ensure your site meets all of these standards. By building a solid foundation for your jewellery business website, starting with your logo (if you don’t have one) we will help ensure you have a consistent navigation structure across your pages and have all the correct technical elements taken care of in the background.
Conversion Rate Optimization
It’s crucial to keep a steady flow of website visitors browsing around your website and eventually having them become customers. This is where Conversion Rate Optimization will help your website perform better and encourage more people to buy. Our expertise in providing Conversion Rate Optimization for websites including Jewellery websites will help you achieve this goal and achieve better conversions from your existing traffic.
CRO can also help you identify potential barriers and gaps in your conversions arming you with the data to continuously improve your user experience and as a result improve sales and revenue.
Branding for jewellery businesses
Our branding experts can help you get the most out of your jewellery brand. You want to attract customers to your website but do not want to take away from the quality of your product. We can help you craft a site that is attractive but not overbearing. This will enable you to attract prospects searching for jewellery and with our tools you can also attract organic traffic through social media platforms like Facebook, Twitter, Pinterest and Instagram.
Link building and Outreach
Search engines reward content that has been linked, giving your website the best chance of achieving greater authority by linking to higher-authority sites. We will ensure your links are high-quality, relevant and actually help move the needle with your rankings through our contacts, technology and proven techniques.
Keyword & competitor research
Keyword research allows you to determine the keywords most important to your website’s SEO. It will help you get found by the right audience, which is vital to increasing rankings.
We also conduct deep-dive investigations into your key competitors uncovering their SEO strategies and keywords they are ranking for that can be targeted as well.
Tracking/analytics & Google Analytics
Tracking and tools like Google Analytics will allow you to find out what people are doing on your website. We will be able to show you where visits come from, which pages they go to and how long they stay there. This allows you to optimize your site for the most effective conversion by analyzing user behaviour and gleaning valuable insights.
Google Search Console and Webmaster Tools are additional tools we will help set up to provide even more valuable insights for your business.
We use the highest-quality software to help our customers find opportunities for product-related search traffic, links, product listings, and much more.
Keyword Ranking and Reporting for your Jewellery store
We provide all our SEO clients with an interactive dashboard to receive regular reports for primary target keywords along with information on how many people are searching for the keywords, related search terms your ranking for and where these visits are coming from helping to keep you in the loop on progress.
Hire Our Jewellery SEO services to help grow your business
The Jewellery industry is one of the most competitive industries out there, and when it comes to marketing, there’s no question that you need to keep up with the latest trends. That’s where our Jewellery digital marketing agency can help. We can help you reach new heights by creating a comprehensive digital strategy that allows you to maximize your exposure.
Working with our SEO agency we can help you increase your conversion rate, and measure the effectiveness of your internet marketing with jewellers in mind.
Let’s work together and help apply our SEO services and help take your Jewellery business to the next level online and gain more visibility online!