Introduction – What is a keyword?


Keywords refer to words used inside of content that is published on a website and can include a single word, plural or combination of words such as “where can I find the best hotel”. Keywords are an important part of any website build and online marketing campaign.

SEO professionals will research appropriate industry keywords when planning to increase rankings for a website.

Why are keywords important?

Keywords are important because they are very specific and determine the intention of a user who is using a search engine to find information.

For example a keyword with “where can I buy” for example often has high commercial intent and is likely to lead to a sale if the user lands on the page and finds what he or she is looking for.

Alternatively a keyword such as “the best lawyer in Sydney” is likely the result of someone comparing options and researching before making a purchasing decision.

Lastly a keyword such as “who was the first president in the US” is more informational and is someone researching to find an answer to a question and is unlikely to be commercial.

Businesses can benefit there online marketing campaigns by hiring a professional to conduct keyword research for their business to help prospective customers find them more easily.


We hope you found this glossary entry useful, if so be sure follow us for more updates and content we share. If you need help with SEO or finding keywords for your business or project get in contact with AGR Technology an SEO company based in Victoria serving businesses nation-wide to see how we can help.

Also check out our blog, videos and other glossary pages for more.

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SERP (Search Engine Result Page)