![logo-new-23[1]](https://agrtech.com.au/wp-content/uploads/elementor/thumbs/logo-new-231-qad2sqbr9f0wlvza81xod18hkirbk9apc0elfhpco4.png "logo-new-23[1]"){kind=logo}
Building a great SaaS product isn’t enough anymore. The technology market is crowded, competitive, and noisy. Your potential customers are bombarded with options, and breaking through requires more than feature lists and pricing pages.
That’s where digital PR comes in. For SaaS and technology brands, strategic public relations isn’t about vanity press releases or generic media mentions. It’s about earning credibility in the publications your buyers actually read, building authority that supports your sales cycle, and creating the kind of brand recognition that turns cold prospects into warm leads.
At AGR Technology, we specialize in digital PR services designed specifically for the SaaS and technology sector. We understand the unique challenges tech brands face, from explaining complex products to reaching decision-makers who’ve seen it all. This page outlines how our approach helps technology companies earn meaningful media coverage, build lasting authority, and drive measurable growth.
Get in touch to see how we can help
Reviews from our clients
Justine Brummans
Alessio is both incredibly knowledgeable and personable! He gave me great advice that was catered to me and my situation. Thank you Alessio! Super helpful!
Springfield Equestrian Park
Alessio is amazing! I can not speak highly enough of how helpful and knowledgeable he is, my website he created far exceeded my expectations, he is so accomodating and I can only wish him every success with his business. I rate AGR technology 10 out of 10.
Legacy Energy
We used AGR Technology and dealt with Alessio to design and build our website as well as host our emails. Alessio was a pleasure to deal with and had plenty of ideas that we could implement into our site. He has a great attention to detail, he is also very polite in understanding our goals and what we wanted to achieve with our website.
Thanks mate,
Alex & Rob
Alessio provided an excellent service. He was very dedicated in his method of finding solutions to problems. He continued to try different avenues until he found the reason as to why a particular application was not working. He was very knowledgeable in his understanding of the internet and of applications and how they work, and he was able to apply this knowledge in understanding how to resolve the obstacles that continued to appear. He is understanding towards his client's needs and goals and he is willing to work with his client in achieving those goals. He is a very polite and well mannered person and very calm and gentle in his approach. I would highly recommend Alessio's services to anyone.
Nat's Custom Designs
Alessio from AGR Technology has recently helped me create a website for my business.
Throughout the whole process from start to finish Alessio made the process easy for me, by calling me and explaining each step of the way. I'm not very computer savvy, but with Alessio taking the time to explain in detail everything I needed to know from putting inventory in to having it shipped. He even remotely joined my computer to help guide me through everything.
He's very knowledgeable and is experienced in everything I needed and if there was anything else I needed to know that wasn't something he was familiar with, he researched it.
I would HIGHLY recommend Alessio to anyone. He has not only helped me for now but I know that if I ever needed help with anything else he would definitely go above and beyond to help. Thank you so much for everything you have done. It's been a long process but well worth it 🙂
Excellent Service
Alessio developed our website for our business and has done a wonderful job. He is very personable and knowledgeable. We have enjoyed working with him. We will be referring others to him and highly recommend him to those who need Tech advice.
Palmira Rigoli
Great work ethics Alessio! We at Totally Gluten Free Products are very happy to have you on board as our IT and SEO master. Very reliable, trustworthy and knowledgeable in the field.
Valeria Bianco
I received AGR contact information from a previous client, who had found their service excellent. So I contacted AGR with some expectations, and I can say they exceeded them. Professional, honest, punctual, reliable, their service is faultless. We can't recommend them highly enough.
MRC Performance
I have been in business for over 10 Years and recently moved to AGR Technology for all our IT needs. They are able to fix nearly anything remotely and always very helpful in recommending appropriate hardware upgrades that do the job as required but not costing more than needed.
Very fast, value for money and a comprehensive service
AGR is professional, organised and very skilled at what they do. They take the initiative, looking after all the details that you would not have thought of to enhance your website presence, marketing funnel and automated appointment bookings. Big bonus - pricings are at a fraction of the cost of competitors.
Very helpful
Alessio was thorough, diligent and kept me updated at all time points. I was very impressed with his performance, passion and dedication. I will continue to use his services.
Wantrup & Associates
Alessio of AGR Technology is an IT guy we rely on whenever we need IT help. His professionalism impressed us right at the first time. He solved many of our IT problems in no time. Excellent communication and speedy response.
We highly recommend this company
From a happy customer
SEO for website
The team is very cooperative and delivers clean and very efficient work.
Raimond Volpe
Nothing but good things to say about Alessio. He has been great service and great at communicating with me by both phone and email. Very good knowledge and problem-solving ability with our web development. I would thoroughly recommend Alessio and AGR Technology to anyone wanting online marketing or web development
Website design
Big thank you to Alessio at AGR Technology for a smooth and easy website development process. Nothing was to difficult to accomplish, I can highly recommend his first class service.
Byron Macumber
AGR Technology is amazing. not only do they stick with you through out the process, they also accommodate to your wants and needs. They are efficient in their work and they have high integrity. Their capabilities are shown through their website design, and appropriate knowledge of utilities regarding software. over the many years of working with them they have been fantastic. I would recommend to everyone
YouTube Comment
Customer testimonial
Alessio from AGR Technology is wonderful at gently guiding the less technically savvy users to solve problems. Back up service excellent. Highly recommended
Supporting businesses of all sizes to get ahead with digital solutions
Why SaaS and Technology Companies Need Digital PR
SaaS companies operate in a space where trust matters enormously. Your customers are often signing up for tools they’ll integrate into their daily workflows, share sensitive data with, and rely on for business-critical operations. They need to trust you before they’ll consider you.
Digital PR builds that trust at scale. If your founder is quoted in TechCrunch or your product research appears in a leading industry publication, or when your company is mentioned alongside established players, that’s third-party validation money can’t directly buy.
Here’s what strong digital PR delivers for SaaS brands:
- Authority signals that influence both buyers and search engines
- High-quality backlinks from reputable tech publications, improving domain authority and organic rankings
- Brand awareness among your specific target audience, not just general consumers
- Sales enablement content your team can use to build credibility during the sales process
Unlike traditional advertising, PR coverage compounds over time. A well-placed article continues driving traffic and building trust months or even years after publication. For SaaS companies with longer sales cycles, this sustained visibility is invaluable.
How Digital PR Differs for SaaS Brands
Digital PR for technology companies isn’t the same as PR for consumer goods or lifestyle brands. The strategies that work for a fashion label won’t work for a B2B software company. Here’s how the approach differs.
Targeting Niche Tech Publications Over Mass Media
For SaaS brands, not all media coverage carries the same impact—but every high-quality mention can help boost your SEO and brand authority. While mainstream outlets like The Daily Telegraph or Forbes can be valuable, your buyers are often engaging with industry-specific publications, newsletters, and thought leadership platforms.
Effective SaaS PR focuses on securing coverage in places that both influence your audience and strengthen your online presence, such as:
-
Industry-specific publications (cybersecurity, fintech, HR tech, etc.)
-
Developer communities and technical blogs
-
SaaS-focused media outlets and review sites
-
Podcasts and newsletters subscribed to by your target audience
By combining relevance and authority, your digital PR efforts drive both visibility and measurable SEO value.
Aligning PR Campaigns With Product Roadmaps
SaaS products evolve constantly. New features ship, integrations launch, and pricing models change. Smart digital PR aligns with this reality.
Rather than treating PR as a separate function, we work with your product and marketing teams to identify opportunities tied to your roadmap. A major feature release becomes a story about solving a specific industry problem. A new integration becomes a narrative about ecosystem thinking. Even a pricing change can become a thought leadership opportunity if positioned correctly.
This alignment means your PR efforts support actual business objectives, not just brand awareness for its own sake.
Core Digital PR Services for SaaS Growth
Our digital PR services for technology brands focus on strategies that actually move the needle for SaaS companies.
Data-Driven Storytelling and Thought Leadership
Journalists covering technology are drowning in pitches. What gets their attention? Original data, genuine insights, and stories that help their readers understand the market better.
We work with SaaS brands to develop compelling narratives based on:
- Proprietary data from your platform (anonymized and aggregated)
- Original research and surveys of your industry
- Expert commentary on trends affecting your sector
- Case studies that demonstrate real-world impact
Thought leadership isn’t about self-promotion. It’s about contributing genuinely useful perspectives to conversations your audience cares about. When done well, it positions your executives as go-to sources journalists return to repeatedly.
Strategic Media Outreach and Placement
Getting coverage requires more than blasting press releases. We take a targeted approach:
- Identifying the right publications based on your specific buyer personas
- Building relationships with journalists who cover your space
- Crafting angles that align with current editorial interests
- Timing outreach to coincide with relevant news cycles and industry events
Our team handles the entire process, from initial pitch development through to securing coverage and reporting on results. We focus on placements that deliver lasting SEO value and genuine brand-building, not vanity metrics.
Leveraging Proprietary Data for PR Campaigns
SaaS companies sit on a goldmine most don’t fully exploit: their own data.
Every technology platform generates insights. Usage patterns, industry benchmarks, trend data, these are stories waiting to be told. And journalists love original data because it gives them something new to report on.
Here’s how we help clients turn internal data into PR opportunities:
- Identify data stories that would interest your target publications
- Anonymize and aggregate data to protect customer privacy
- Package findings into digestible formats (reports, infographics, executive summaries)
- Pitch strategically to journalists who cover relevant beats
A well-executed data-driven PR campaign can generate dozens of high-authority backlinks, establish your brand as an industry resource, and create content your marketing team can repurpose across channels.
This approach works because it provides genuine value to journalists and their readers, not just promotional content dressed up as news.
How To Choose a Digital PR Partner for Your Tech Brand
Not every PR agency understands technology. And not every digital marketing agency understands PR. Finding the right partner matters.
When evaluating digital PR services for your SaaS brand, consider:
Industry expertise
Does the agency have experience with technology companies specifically? Can they demonstrate understanding of your market, your buyers, and the publications that matter to them?
SEO integration
Digital PR should support your broader SEO strategy. Look for partners who understand link building, domain authority, and how PR placements contribute to organic growth.
Measurable outcomes
Avoid agencies that only talk about “brand awareness” without defining what that means. Ask about specific KPIs: backlinks earned, domain authority improvements, referral traffic, and coverage quality.
Relationship depth
The best PR results come from genuine journalist relationships, not mass email blasts. Ask how the agency approaches outreach and what relationships they’ve already built in your sector.
Strategic thinking
A good partner won’t just execute tactics. They’ll challenge your assumptions, identify angles you hadn’t considered, and help you understand what stories will actually resonate.
At AGR Technology, we combine deep technology sector experience with proven digital PR methodologies. We work as an extension of your team, not just another vendor.
Ready to discuss how digital PR can support your growth? Get in touch with our team to explore what’s possible for your brand.
Measuring Digital PR Success for SaaS Companies
Digital PR isn’t just about collecting press clippings. For SaaS companies, success needs to tie back to business outcomes.
We track and report on metrics that actually matter:
- Backlink quality and quantity, Domain authority of linking sites, relevance to your industry, follow vs. nofollow status
- Referral traffic, Visits driven from PR placements to your site
- Domain authority growth, Measured improvements in your site’s overall authority
- Share of voice, How your media presence compares to competitors
- Coverage quality, Publication relevance, article positioning, and message inclusion
- Lead attribution, Where possible, tracking leads that originated from PR coverage
We provide regular reporting that connects PR activity to these outcomes. No vanity metrics, no fluff, just clear visibility into what’s working and what needs adjustment.
For SaaS brands, we also look at how PR supports the broader marketing ecosystem. Are sales teams using coverage in their outreach? Is PR content being repurposed effectively? Are earned media mentions improving conversion rates on key landing pages? These secondary effects often deliver as much value as the direct traffic and links.
Conclusion
Digital PR for SaaS and technology brands requires a specialized approach. Generic PR tactics won’t cut it in a market where your buyers are sophisticated, your competitors are well-funded, and the publications that matter are highly selective.
The right digital PR strategy builds lasting authority, earns high-value backlinks, and positions your brand as a trusted voice in your industry. It supports your sales team, strengthens your SEO, and creates compound returns over time.
AGR Technology delivers digital PR services built specifically for the tech sector. We understand your market, we’ve built the relationships that matter, and we focus on outcomes you can measure.
Want to explore how digital PR can accelerate your SaaS growth? Contact AGR Technology today for a no-obligation conversation about your brand’s opportunities.
Frequently Asked Questions
What is digital PR for SaaS companies?
Digital PR for SaaS companies is a strategic approach to earning media coverage in technology-focused publications, building brand authority, and acquiring high-quality backlinks. Unlike traditional PR, it targets niche tech outlets, developer communities, and industry-specific platforms where B2B buyers actively seek information.
How does digital PR differ from traditional PR for technology brands?
Digital PR for technology brands focuses on niche publications and industry-specific media rather than mainstream outlets. It aligns campaigns with product roadmaps, emphasizes data-driven storytelling, and prioritizes measurable outcomes like backlinks, domain authority growth, and referral traffic over vanity press mentions.
Why do SaaS brands need digital PR services?
SaaS brands need digital PR to build trust at scale with potential customers who rely on third-party validation before adopting new tools. Strong PR delivers authority signals, high-quality backlinks that improve SEO rankings, targeted brand awareness, and sales enablement content that supports longer B2B sales cycles.
What metrics should you track to measure digital PR success?
Key metrics for measuring digital PR success include backlink quality and quantity, referral traffic from placements, domain authority growth, share of voice compared to competitors, coverage quality and relevance, and lead attribution. These metrics connect PR activity directly to business outcomes rather than vanity metrics.
How can SaaS companies use proprietary data for PR campaigns?
SaaS companies can leverage anonymized platform data to create industry benchmark reports, trend analyses, and original research that journalists find newsworthy. Data-driven PR campaigns generate high-authority backlinks, establish thought leadership, and produce repurposable content for lead generation and marketing efforts.
What should you look for when choosing a digital PR agency for tech companies?
When selecting a digital PR agency for tech companies, evaluate their technology sector expertise, SEO integration capabilities, commitment to measurable outcomes, depth of journalist relationships, and strategic thinking. The right partner should understand your market, buyers, and the specific publications that influence your audience.
Other content:
SaaS & Technology Press Release Distribution Services