![logo-new-23[1]](https://agrtech.com.au/wp-content/uploads/elementor/thumbs/logo-new-231-qad2sqbr9f0wlvza81xod18hkirbk9apc0elfhpco4.png "logo-new-23[1]"){kind=logo}
Your brewery’s story deserves more than a generic website. Whether you’re pouring craft IPAs in a century-old warehouse or experimenting with sours in a sleek urban taproom, your online presence should capture the same energy and authenticity that people experience when they walk through your doors.
We’ve seen brilliant businesses struggle to connect with customers online, not because their product or service isn’t exceptional, but because their website doesn’t reflect what makes them special. A poorly designed site can bury your taproom hours, make your beer menu impossible to find on mobile, or fail to capture the personality that turns first-time visitors into loyal regulars.
At AGR Technology, we specialise in creating websites that help breweries thrive in today’s competitive craft beer market. We understand the unique challenges you face, from showcasing seasonal releases and managing event bookings to building an online shop that actually converts. Our website design services are built specifically for breweries that want to turn online visitors into taproom customers and boost direct sales.
Get into contact with us
Helping drive results for our clients of all sizes
A snapshot of some of our work
What our clients are saying
Justine Brummans
Alessio is both incredibly knowledgeable and personable! He gave me great advice that was catered to me and my situation. Thank you Alessio! Super helpful!
Springfield Equestrian Park
Alessio is amazing! I can not speak highly enough of how helpful and knowledgeable he is, my website he created far exceeded my expectations, he is so accomodating and I can only wish him every success with his business. I rate AGR technology 10 out of 10.
Legacy Energy
We used AGR Technology and dealt with Alessio to design and build our website as well as host our emails. Alessio was a pleasure to deal with and had plenty of ideas that we could implement into our site. He has a great attention to detail, he is also very polite in understanding our goals and what we wanted to achieve with our website.
Thanks mate,
Alex & Rob
Excellent Service
Alessio developed our website for our business and has done a wonderful job. He is very personable and knowledgeable. We have enjoyed working with him. We will be referring others to him and highly recommend him to those who need Tech advice.
MRC Performance
I have been in business for over 10 Years and recently moved to AGR Technology for all our IT needs. They are able to fix nearly anything remotely and always very helpful in recommending appropriate hardware upgrades that do the job as required but not costing more than needed.
Alessio provided an excellent service. He was very dedicated in his method of finding solutions to problems. He continued to try different avenues until he found the reason as to why a particular application was not working. He was very knowledgeable in his understanding of the internet and of applications and how they work, and he was able to apply this knowledge in understanding how to resolve the obstacles that continued to appear. He is understanding towards his client's needs and goals and he is willing to work with his client in achieving those goals. He is a very polite and well mannered person and very calm and gentle in his approach. I would highly recommend Alessio's services to anyone.
Palmira Rigoli
Great work ethics Alessio! We at Totally Gluten Free Products are very happy to have you on board as our IT and SEO master. Very reliable, trustworthy and knowledgeable in the field.
YouTube Comment
Nat's Custom Designs
Alessio from AGR Technology has recently helped me create a website for my business.
Throughout the whole process from start to finish Alessio made the process easy for me, by calling me and explaining each step of the way. I'm not very computer savvy, but with Alessio taking the time to explain in detail everything I needed to know from putting inventory in to having it shipped. He even remotely joined my computer to help guide me through everything.
He's very knowledgeable and is experienced in everything I needed and if there was anything else I needed to know that wasn't something he was familiar with, he researched it.
I would HIGHLY recommend Alessio to anyone. He has not only helped me for now but I know that if I ever needed help with anything else he would definitely go above and beyond to help. Thank you so much for everything you have done. It's been a long process but well worth it 🙂
Byron Macumber
AGR Technology is amazing. not only do they stick with you through out the process, they also accommodate to your wants and needs. They are efficient in their work and they have high integrity. Their capabilities are shown through their website design, and appropriate knowledge of utilities regarding software. over the many years of working with them they have been fantastic. I would recommend to everyone
Very helpful
Alessio was thorough, diligent and kept me updated at all time points. I was very impressed with his performance, passion and dedication. I will continue to use his services.
Wantrup & Associates
Alessio of AGR Technology is an IT guy we rely on whenever we need IT help. His professionalism impressed us right at the first time. He solved many of our IT problems in no time. Excellent communication and speedy response.
We highly recommend this company
From a happy customer
Valeria Bianco
I received AGR contact information from a previous client, who had found their service excellent. So I contacted AGR with some expectations, and I can say they exceeded them. Professional, honest, punctual, reliable, their service is faultless. We can't recommend them highly enough.
Very fast, value for money and a comprehensive service
AGR is professional, organised and very skilled at what they do. They take the initiative, looking after all the details that you would not have thought of to enhance your website presence, marketing funnel and automated appointment bookings. Big bonus - pricings are at a fraction of the cost of competitors.
Customer testimonial
Alessio from AGR Technology is wonderful at gently guiding the less technically savvy users to solve problems. Back up service excellent. Highly recommended
SEO for website
The team is very cooperative and delivers clean and very efficient work.
Raimond Volpe
Nothing but good things to say about Alessio. He has been great service and great at communicating with me by both phone and email. Very good knowledge and problem-solving ability with our web development. I would thoroughly recommend Alessio and AGR Technology to anyone wanting online marketing or web development
Website design
Big thank you to Alessio at AGR Technology for a smooth and easy website development process. Nothing was to difficult to accomplish, I can highly recommend his first class service.
Why work with AGR Technology for your local website needs?
Why Breweries Need Specialized Website Design
Generic website design templates don’t work for breweries because your business model is different. You’re not just selling a product, you’re creating an experience. Your website needs to handle multiple functions simultaneously: attracting visitors to your taproom, selling merchandise and packaged beer, promoting events, and telling your brand story.
We’ve found that brewery websites face specific challenges that standard business sites don’t encounter. Your beer menu changes constantly as new batches come off the line. You need to communicate complex flavour profiles without overwhelming casual drinkers. Your customers want to know what’s on tap right now, not what you brewed six months ago.
Location-based functionality is critical for breweries in ways it isn’t for most businesses. People searching for “breweries near me” or “taproom open now” need instant, accurate information. If your site doesn’t load quickly on mobile or your hours aren’t immediately visible, you’ve lost a potential customer to the brewery down the street.
The craft beer audience expects authenticity. They can spot corporate design templates a mile away, and they’ll judge your beer by how you present yourself online. Your website should feel like an extension of your taproom, whether that’s industrial and edgy, family-friendly and welcoming, or experimental and boundary-pushing.
Specialized brewery web design also accounts for compliance requirements. Alcohol sales and marketing come with legal restrictions that vary by state and country. We build sites that handle age verification properly, display required warnings, and structure e-commerce functionality to meet regulatory standards without creating friction in the customer experience.
Essential Features for Brewery Websites
Let’s talk about the features that actually matter for turning website visitors into paying customers.
Taproom Finder and Location Information
Your address and hours should be visible within seconds of landing on your site, no hunting through menus required. We integrate Google Maps directly into brewery sites, showing real-time directions and making it easy for visitors to save your location.
But it’s not just about being found. We include details that answer the questions people actually ask: Is there parking? Are kids and dogs welcome? Do you serve food or allow outside food? Can we book the space for private events? This information prevents frustrating phone calls and sets proper expectations before people arrive.
For breweries with multiple locations or participating in tap takeovers at other venues, we create distribution finders that show customers where they can find your beer beyond your taproom. This feature is particularly valuable for expanding your reach without the overhead of additional physical locations.
Beer Menu and Product Showcases
Your beer menu shouldn’t be a static PDF that someone has to download. We build dynamic, searchable beer menus that you can update in minutes, crucial when you’re rotating taps or releasing seasonal batches.
Each beer gets its own page with style details, ABV, IBU, tasting notes, and food pairing suggestions. High-quality photos make the beers tangible, and customer reviews (when integrated) provide social proof that helps people choose what to try first.
We organize menus by style, availability, or seasonality, making it easy for both beer nerds and casual drinkers to find something they’ll love. Real-time tap list integration shows what’s currently pouring, eliminating the disappointment of someone arriving specifically for a beer that kicked last night.
Event Calendars and Booking Systems
Events drive taproom traffic and build community, but only if people know about them. We create visual event calendars that highlight brewery tours, live music, food truck schedules, beer releases, and private tastings.
Integrated booking systems let customers reserve tours, book tables, or purchase tickets for special events directly through your site. This automation reduces administrative work for your staff and captures sales that might be lost if people have to call during business hours.
Calendar integration with Google Calendar and Apple Calendar means customers can add your events to their personal schedules with one click, increasing attendance and reducing no-shows.
Design Elements That Capture Your Brewery’s Brand
Your brand identity is what makes people choose your brewery over the dozen others in your city. Your website should communicate that identity immediately.
Visual Storytelling Through Photography
People drink with their eyes first. We use professional photography (or help you arrange it) to showcase your brewing process, taproom atmosphere, and the people behind the beer. These images aren’t just decoration, they’re selling tools.
Behind-the-scenes shots of your brewing equipment, closeups of beer being poured, and candid photos of customers enjoying your taproom create emotional connections. We’ve seen conversion rates increase significantly when breweries move away from stock images and show the real people and processes that make their beer.
Video content works even better when possible. A 30-second clip of your head brewer discussing a new release or a time-lapse of your canning line in action adds authenticity that static images can’t match. We design sites with video optimization in mind, ensuring quick load times without sacrificing quality.
Brand Identity and Color Schemes
Your brewery’s personality should be obvious within seconds of someone landing on your homepage. We translate your existing brand elements, logo, color palette, typography, and tone of voice, into a cohesive web design that feels uniquely yours.
Color psychology plays a real role here. Warm oranges and coppers might suit a traditional German-style brewery, while electric blues and bold blacks could reflect a modern experimental approach. We don’t just pick colors that look good, we choose palettes that communicate your values and appeal to your target customers.
Typography matters more than most breweries realize. The fonts you use signal whether you’re approachable or exclusive, traditional or innovative. We balance aesthetic choices with readability, especially on mobile devices where poor font choices can make your site unusable.
E-Commerce Integration for Brewery Websites
Direct-to-consumer sales have become essential revenue streams, particularly after recent changes to interstate shipping regulations in many regions. We build e-commerce systems specifically designed for breweries selling packaged beer, merchandise, and brewery experiences.
Age verification isn’t optional, it’s legally required. We carry out compliant age-gating that protects your business without creating unnecessary friction for legitimate customers. Our systems integrate with shipping carriers who specialize in alcohol delivery, automatically calculating proper rates and restricting shipments to permitted areas.
Inventory management connects your online shop with your actual stock levels, preventing the frustration of customers ordering beer that’s no longer available. For limited releases, we build countdown timers and email notification systems that create urgency and ensure your most devoted fans get first access.
Merchandise sales, glassware, apparel, and branded gear, often carry better margins than beer itself. We create product pages optimized for conversion, with size charts, detailed descriptions, and customer photos that reduce returns and increase average order values.
Subscription boxes and beer clubs represent recurring revenue that stabilizes cash flow. We integrate subscription management tools that automate billing, shipping notifications, and member-exclusive content, turning one-time buyers into long-term supporters.
Payment processing needs to be secure, fast, and offer multiple options. We work with payment gateways that support everything from credit cards to digital wallets, optimizing checkout flows to reduce abandoned carts, which average around 70% in e-commerce but can be significantly lower with proper design.
Mobile Optimization for Craft Beer Enthusiasts
More than 60% of brewery website traffic comes from mobile devices. Think about how people actually find you: they’re out with friends, looking for somewhere to go, and pulling up brewery websites on their phones while standing on the street.
If your site takes more than three seconds to load on mobile, you’ve already lost them. We optimize images, minimize code, and use performance techniques that keep your site fast even on slower connections. Speed isn’t just convenience, it’s a competitive advantage.
Mobile design requires different thinking than desktop design. Touch targets need to be large enough to tap accurately. Phone numbers should be clickable for one-touch calling. Maps should open directly in navigation apps. We design with thumbs in mind, placing the most important information and actions within easy reach.
Your beer menu needs to be scannable on a small screen. We use collapsible sections, clear typography, and smart filtering so people can find what they want without endless scrolling. When someone’s standing at your bar trying to decide what to order, your mobile menu becomes a sales tool.
Mobile-specific features like “Get Directions,” “Call Now,” and “Order Online” buttons should be prominent and functional. We’ve seen taproom traffic increase measurably when breweries make it effortless for mobile users to act immediately.
Responsive design isn’t optional, it’s essential. Your site should look and function beautifully whether someone’s on an iPhone, an Android tablet, or a desktop monitor. We test across dozens of devices and browsers to ensure consistent experiences.
SEO Strategies to Help Beer Lovers Find You
The best brewery website in the world doesn’t matter if no one can find it. We carry out SEO strategies specifically tailored to how people search for breweries and craft beer.
Local SEO is your biggest opportunity. When someone searches for “brewery near me” or “best IPA in [your city],” you want to appear in those results. We optimize your Google Business Profile, ensure NAP (name, address, phone) consistency across directories, and build local citations that signal relevance to search engines.
Content creation establishes authority and captures long-tail searches. Blog posts about your brewing process, beer style guides, food pairing recommendations, and brewery news give people reasons to visit your site beyond just checking your hours. This content also provides material for your social media and email marketing.
Keyword strategy for breweries focuses on terms people actually use: beer styles, neighborhood names, event types, and purchase intent phrases like “buy craft beer online” or “brewery tours.” We identify opportunities where you can realistically rank and create content that matches search intent.
Technical SEO, site structure, meta descriptions, alt text, schema markup, happens behind the scenes but dramatically affects your visibility. We carry out structured data that helps search engines understand your business type, display your hours directly in search results, and show star ratings from reviews.
Link building for breweries comes from partnerships with local businesses, beer publications, event listings, and industry directories. We help you develop a strategy for earning quality backlinks that improve your domain authority without resorting to spammy tactics.
User experience signals matter to search rankings. When people find what they need quickly and stay on your site, search engines interpret that as quality. Fast load times, mobile optimization, and intuitive navigation all contribute to SEO performance while also improving conversions.
Conclusion
Your brewery’s website is more than an online brochure, it’s a powerful business tool that drives taproom visits, increases direct sales, and builds lasting relationships with customers. The right design captures your brand personality, provides the functionality your customers expect, and gives you the flexibility to grow.
We’ve seen firsthand how effective web design transforms brewery businesses. Better online visibility brings more people through the door. Streamlined e-commerce increases revenue per customer. Strong brand presentation builds loyalty that turns occasional visitors into regulars who buy memberships and recommend you to friends.
The craft beer market is competitive, but your website gives you an advantage when it’s done right. It works around the clock, reaching customers when your taproom is closed and serving as the first impression for people who haven’t tasted your beer yet.
At AGR Technology, we’re ready to help you build a website that does justice to the beer you’re brewing. Whether you’re launching a new brewery, refreshing an outdated site, or adding e-commerce capabilities, we bring the specialized expertise and strategic thinking that brewery websites require.
Let’s talk about what’s possible for your brewery. Get in touch with AGR Technology today, and we’ll show you how the right website design can become one of your most effective marketing and sales tools.
Frequently Asked Questions
What makes website design for breweries different from standard business websites?
Brewery websites require specialized features like real-time tap lists, event booking systems, age verification for e-commerce, and location-based functionality. They must balance showcasing constantly changing beer menus, promoting taproom experiences, and handling compliance requirements that generic templates can’t accommodate effectively.
How can a brewery website increase taproom traffic and sales?
An optimized brewery website drives taproom visits through mobile-friendly design, prominent location information, dynamic beer menus, and integrated event calendars. E-commerce features enable direct merchandise and packaged beer sales, while local SEO ensures customers can easily find you when searching for nearby breweries.
Why is mobile optimization critical for brewery websites?
Over 60% of brewery website traffic comes from mobile devices, often from people searching for places to visit immediately. Fast load times, clickable phone numbers, one-touch navigation, and easily scannable beer menus on small screens directly convert mobile visitors into taproom customers.
What legal compliance features do brewery websites need for online sales?
Brewery e-commerce sites require compliant age verification systems, proper display of alcohol warnings, and integration with specialized shipping carriers. The site must automatically restrict shipments to permitted areas and meet state and federal regulations for alcohol sales and marketing.
What is local SEO and why does it matter for craft breweries?
Local SEO optimizes your brewery’s visibility in location-based searches like ‘breweries near me.’ It involves Google Business Profile optimization, local citations, and location-specific content that helps your taproom appear prominently when potential customers search for craft beer experiences in your area.
Alessio Rigoli is the founder of AGR Technology and got his start working in the IT space originally in Education and then in the private sector helping businesses in various industries. Alessio maintains the blog and is interested in a number of different topics emerging and current such as Digital marketing, Software development, Cryptocurrency/Blockchain, Cyber security, Linux and more.
Alessio Rigoli, AGR Technology