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Building high-quality backlinks in the iGaming industry presents unique challenges that we’ve seen time and time again. With strict regulations and heightened competition, traditional link building strategies often fall short in this specialized sector.
We understand that iGaming businesses need a different approach to link building – one that balances authority, compliance and strategic placement. Whether you’re running an online casino, sports betting platform or poker site, acquiring relevant backlinks can significantly boost your search rankings while maintaining industry standards. Through years of experience, we’ve identified proven techniques that work specifically for iGaming websites in today’s competitive digital landscape.
Book a free consultation call with AGR Technology to see how we can help scale your brand with proven SEO strategies
Reviews from some of our happy customers:
Justine Brummans
Alessio is both incredibly knowledgeable and personable! He gave me great advice that was catered to me and my situation. Thank you Alessio! Super helpful!
Springfield Equestrian Park
Alessio is amazing! I can not speak highly enough of how helpful and knowledgeable he is, my website he created far exceeded my expectations, he is so accomodating and I can only wish him every success with his business. I rate AGR technology 10 out of 10.
Legacy Energy
We used AGR Technology and dealt with Alessio to design and build our website as well as host our emails. Alessio was a pleasure to deal with and had plenty of ideas that we could implement into our site. He has a great attention to detail, he is also very polite in understanding our goals and what we wanted to achieve with our website.
Thanks mate,
Alex & Rob
Excellent Service
Alessio developed our website for our business and has done a wonderful job. He is very personable and knowledgeable. We have enjoyed working with him. We will be referring others to him and highly recommend him to those who need Tech advice.
MRC Performance
I have been in business for over 10 Years and recently moved to AGR Technology for all our IT needs. They are able to fix nearly anything remotely and always very helpful in recommending appropriate hardware upgrades that do the job as required but not costing more than needed.
Alessio provided an excellent service. He was very dedicated in his method of finding solutions to problems. He continued to try different avenues until he found the reason as to why a particular application was not working. He was very knowledgeable in his understanding of the internet and of applications and how they work, and he was able to apply this knowledge in understanding how to resolve the obstacles that continued to appear. He is understanding towards his client's needs and goals and he is willing to work with his client in achieving those goals. He is a very polite and well mannered person and very calm and gentle in his approach. I would highly recommend Alessio's services to anyone.
Palmira Rigoli
Great work ethics Alessio! We at Totally Gluten Free Products are very happy to have you on board as our IT and SEO master. Very reliable, trustworthy and knowledgeable in the field.
YouTube Comment
Nat's Custom Designs
Alessio from AGR Technology has recently helped me create a website for my business.
Throughout the whole process from start to finish Alessio made the process easy for me, by calling me and explaining each step of the way. I'm not very computer savvy, but with Alessio taking the time to explain in detail everything I needed to know from putting inventory in to having it shipped. He even remotely joined my computer to help guide me through everything.
He's very knowledgeable and is experienced in everything I needed and if there was anything else I needed to know that wasn't something he was familiar with, he researched it.
I would HIGHLY recommend Alessio to anyone. He has not only helped me for now but I know that if I ever needed help with anything else he would definitely go above and beyond to help. Thank you so much for everything you have done. It's been a long process but well worth it 🙂
Byron Macumber
AGR Technology is amazing. not only do they stick with you through out the process, they also accommodate to your wants and needs. They are efficient in their work and they have high integrity. Their capabilities are shown through their website design, and appropriate knowledge of utilities regarding software. over the many years of working with them they have been fantastic. I would recommend to everyone
Very helpful
Alessio was thorough, diligent and kept me updated at all time points. I was very impressed with his performance, passion and dedication. I will continue to use his services.
Wantrup & Associates
Alessio of AGR Technology is an IT guy we rely on whenever we need IT help. His professionalism impressed us right at the first time. He solved many of our IT problems in no time. Excellent communication and speedy response.
We highly recommend this company
From a happy customer
Valeria Bianco
I received AGR contact information from a previous client, who had found their service excellent. So I contacted AGR with some expectations, and I can say they exceeded them. Professional, honest, punctual, reliable, their service is faultless. We can't recommend them highly enough.
Very fast, value for money and a comprehensive service
AGR is professional, organised and very skilled at what they do. They take the initiative, looking after all the details that you would not have thought of to enhance your website presence, marketing funnel and automated appointment bookings. Big bonus - pricings are at a fraction of the cost of competitors.
Customer testimonial
Alessio from AGR Technology is wonderful at gently guiding the less technically savvy users to solve problems. Back up service excellent. Highly recommended
SEO for website
The team is very cooperative and delivers clean and very efficient work.
Raimond Volpe
Nothing but good things to say about Alessio. He has been great service and great at communicating with me by both phone and email. Very good knowledge and problem-solving ability with our web development. I would thoroughly recommend Alessio and AGR Technology to anyone wanting online marketing or web development
Website design
Big thank you to Alessio at AGR Technology for a smooth and easy website development process. Nothing was to difficult to accomplish, I can highly recommend his first class service.
Supporting businesses of all sizes to get ahead with digital solutions
Why work with us?
What Is iGaming Link Building
iGaming link building creates high-authority backlinks for online gambling websites through specialized outreach strategies that comply with industry regulations. Our approach focuses on building relationships with relevant publishers who understand the unique requirements of the gambling sector.
Key Components of iGaming SEO
Link building in the iGaming sector combines several essential components:
- Content Quality: Creating informative gambling guides articles peer sites link to
- Publisher Relationships: Establishing connections with gambling-focused websites for guest posting
- Trust Signals: Acquiring links from high quality trusted websites
- Domain Authority: Targeting links from websites with high domain ratings in the gaming niche
Why Links Matter in the Gambling Industry
Quality backlinks serve critical functions in iGaming SEO:
- Market Validation: Links from established gambling sites demonstrate industry credibility
- Competitive Edge: Strong link profiles help outrank other gaming operators
- Geographic Targeting: Regional links support expansion into specific markets
- Brand Authority: Editorial mentions build trust with players regulators
- Search Visibility: Diverse link profiles improve rankings for betting terms
Our link building services help operators:
- Build authority through strategic partnerships
- Increase organic traffic from qualified players
- Establish credibility in new markets
Best Link Building Strategies for iGaming Websites
Effective link building for iGaming websites combines specialized outreach tactics with regulatory compliance. These strategies focus on creating authentic relationships with publishers while maintaining industry standards.
Guest Posting on Gambling Blogs
Guest posting establishes authoritative backlinks through high-quality content placement on reputable gambling blogs. Here’s our proven approach:
- Target gambling blogs with Domain Authority scores above 40
- Create data-driven content discussing industry trends analysis
- Include original research statistics from reliable gaming sources
- Focus on educational topics like responsible gambling guidelines
- Develop long-form content covering key topics
- Build relationships with editors through personalized outreach
Creating Linkable Gaming Resources
Linkable assets generate natural backlinks by providing valuable information to the iGaming community:
- Publish comprehensive gambling guides with expert insights
- Create interactive odds calculators for sports betting
- Design infographics showing casino game statistics
- Develop annual reports on industry market trends
- Launch free tools for bankroll management tracking
- Produce video tutorials on game strategies
Digital PR for Online Casinos
Our digital PR approach combines newsworthy content with strategic media outreach:
- Release industry reports highlighting market growth data
- Share success stories of jackpot winners (with permissions)
- Announce partnerships with game developers
- Distribute press releases about responsible gaming initiatives
- Participate in gaming industry podcasts interviews
- Sponsor relevant gambling industry events
Common iGaming Link Building Challenges
iGaming link building presents unique obstacles that require specialized solutions. The highly regulated nature of the gambling industry creates distinct barriers for digital marketers seeking quality backlinks.
Dealing with Restricted Content
Link building for iGaming faces specific content restrictions across different platforms:
- Content policies block gambling-related articles on major publishing platforms
- Social media sites limit promotion of betting-related material
- Many news outlets reject sponsored content from gaming operators
We’ve developed proven workarounds at AGR Technology:
- Creating educational resources that focus on responsible gaming
- Producing industry analysis content acceptable to business publications
- Developing complementary content about sports, entertainment or finance
White Hat vs Grey Hat Link Building in iGaming
Link building strategies in iGaming fall into distinct categories that determine their effectiveness and compliance with search engine guidelines. Here’s a detailed breakdown of white hat and grey hat approaches specific to the gambling industry.
White Hat Link Building Practices
White hat link building in iGaming focuses on creating valuable content that naturally attracts links from authoritative sources. These practices include:
- Publishing data-driven gambling industry reports with unique statistics
- Creating comprehensive responsible gaming resources for education
- Developing expert-written casino game guides with technical insights
- Releasing regulatory compliance updates that benefit the industry
- Building relationships with legitimate gambling news outlets
Grey Hat Techniques
Grey hat link building operates in areas that but may carry risks:
- Private Blog Network (PBN) links from gambling-focused domains
- Guest posts on sites with mixed gambling content quality
- Link insertions in existing gambling-related articles
- Social bookmarking on betting-focused platforms
- Web 2.0 properties targeting casino keywords
We will access your website and industry sector in detail and advise on the best linkbuilding mix for your specific needs and stage of your business.
Ready to enhance your iGaming site’s authority and organic visibility? Let’s develop a customized link building strategy that aligns with your goals. Contact us today to learn how we can help you establish a stronger online presence in the competitive iGaming market.
Book a free consultation call with AGR Technology to see how we can help scale your brand with proven SEO strategies
Frequently Asked Questions
What is iGaming link building?
iGaming link building is the strategic process of acquiring high-quality backlinks for online gambling and betting websites. It involves specialized outreach techniques to secure placements within relevant content that permits linking to gambling websites.
Why is link building different for iGaming websites?
Due to strict industry regulations and content restrictions, iGaming websites require a unique approach to link building. Traditional methods often don’t work because many platforms have policies against gambling-related content, requiring specialized strategies that balance authority building with compliance.
What are the key components of successful iGaming link building?
The main components include high-quality content creation, strong publisher relationships, trust signals, technical compliance, and domain authority. These elements must work together to create a balanced link building strategy that meets both SEO objectives and regulatory requirements.
What are white hat link building strategies for iGaming?
White hat strategies include creating valuable content like expert-written guides, publishing data-driven reports, developing educational resources about responsible gaming, and building genuine relationships with reputable publishers in the gaming industry.
How can you measure link building success in iGaming?
Success is measured through key metrics including domain rating, trust flow, referral traffic, organic rankings, and authority growth. Regular monitoring of these KPIs helps evaluate campaign effectiveness and ROI while ensuring compliance with industry standards.
What are the common challenges in iGaming link building?
The main challenges include content restrictions on major platforms, social media limitations, regional regulations, and finding quality publishers willing to link to gambling content. These obstacles require specialized approaches and creative solutions to overcome.
What makes a high-quality backlink in the iGaming industry?
A high-quality iGaming backlink comes from a relevant, authoritative domain with good trust metrics. It should appear in contextually appropriate content and follow proper anchor text distribution guidelines.
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Alessio Rigoli is the founder of AGR Technology and got his start working in the IT space originally in Education and then in the private sector helping businesses in various industries. Alessio maintains the blog and is interested in a number of different topics emerging and current such as Digital marketing, Software development, Cryptocurrency/Blockchain, Cyber security, Linux and more.
Alessio Rigoli, AGR Technology