![logo-new-23[1]](https://cdn-ihdfn.nitrocdn.com/eZVJvoSTyVixkEUySRKiaseNtUlmgCyu/assets/images/optimized/rev-d69570f/agrtech.com.au/wp-content/uploads/elementor/thumbs/logo-new-231-qad2sqbr9f0wlvza81xod18hkirbk9apc0elfhpco4.png "logo-new-23[1]"){kind=logo}
If you’re a plumber, electrician, builder, HVAC tech, or any hands-on pro, you don’t have time to waste on “maybe” marketing. You want phones ringing and calendars filled in the areas you actually serve. That’s where we come in. At AGR Technology, we build practical digital marketing for tradesmen that turns local searchers into booked jobs, without the fluff.
Here’s how we plan, execute, and measure a system that wins more nearby work and keeps repeat business coming back.
Want help growing your trades business? Contact AGR Technology to see how we can help
Reviews from our clients
Justine Brummans
Alessio is both incredibly knowledgeable and personable! He gave me great advice that was catered to me and my situation. Thank you Alessio! Super helpful!
Springfield Equestrian Park
Alessio is amazing! I can not speak highly enough of how helpful and knowledgeable he is, my website he created far exceeded my expectations, he is so accomodating and I can only wish him every success with his business. I rate AGR technology 10 out of 10.
Legacy Energy
We used AGR Technology and dealt with Alessio to design and build our website as well as host our emails. Alessio was a pleasure to deal with and had plenty of ideas that we could implement into our site. He has a great attention to detail, he is also very polite in understanding our goals and what we wanted to achieve with our website.
Thanks mate,
Alex & Rob
Alessio provided an excellent service. He was very dedicated in his method of finding solutions to problems. He continued to try different avenues until he found the reason as to why a particular application was not working. He was very knowledgeable in his understanding of the internet and of applications and how they work, and he was able to apply this knowledge in understanding how to resolve the obstacles that continued to appear. He is understanding towards his client's needs and goals and he is willing to work with his client in achieving those goals. He is a very polite and well mannered person and very calm and gentle in his approach. I would highly recommend Alessio's services to anyone.
Nat's Custom Designs
Alessio from AGR Technology has recently helped me create a website for my business.
Throughout the whole process from start to finish Alessio made the process easy for me, by calling me and explaining each step of the way. I'm not very computer savvy, but with Alessio taking the time to explain in detail everything I needed to know from putting inventory in to having it shipped. He even remotely joined my computer to help guide me through everything.
He's very knowledgeable and is experienced in everything I needed and if there was anything else I needed to know that wasn't something he was familiar with, he researched it.
I would HIGHLY recommend Alessio to anyone. He has not only helped me for now but I know that if I ever needed help with anything else he would definitely go above and beyond to help. Thank you so much for everything you have done. It's been a long process but well worth it 🙂
Excellent Service
Alessio developed our website for our business and has done a wonderful job. He is very personable and knowledgeable. We have enjoyed working with him. We will be referring others to him and highly recommend him to those who need Tech advice.
Palmira Rigoli
Great work ethics Alessio! We at Totally Gluten Free Products are very happy to have you on board as our IT and SEO master. Very reliable, trustworthy and knowledgeable in the field.
Valeria Bianco
I received AGR contact information from a previous client, who had found their service excellent. So I contacted AGR with some expectations, and I can say they exceeded them. Professional, honest, punctual, reliable, their service is faultless. We can't recommend them highly enough.
MRC Performance
I have been in business for over 10 Years and recently moved to AGR Technology for all our IT needs. They are able to fix nearly anything remotely and always very helpful in recommending appropriate hardware upgrades that do the job as required but not costing more than needed.
Very fast, value for money and a comprehensive service
AGR is professional, organised and very skilled at what they do. They take the initiative, looking after all the details that you would not have thought of to enhance your website presence, marketing funnel and automated appointment bookings. Big bonus - pricings are at a fraction of the cost of competitors.
Very helpful
Alessio was thorough, diligent and kept me updated at all time points. I was very impressed with his performance, passion and dedication. I will continue to use his services.
Wantrup & Associates
Alessio of AGR Technology is an IT guy we rely on whenever we need IT help. His professionalism impressed us right at the first time. He solved many of our IT problems in no time. Excellent communication and speedy response.
We highly recommend this company
From a happy customer
SEO for website
The team is very cooperative and delivers clean and very efficient work.
Raimond Volpe
Nothing but good things to say about Alessio. He has been great service and great at communicating with me by both phone and email. Very good knowledge and problem-solving ability with our web development. I would thoroughly recommend Alessio and AGR Technology to anyone wanting online marketing or web development
Website design
Big thank you to Alessio at AGR Technology for a smooth and easy website development process. Nothing was to difficult to accomplish, I can highly recommend his first class service.
Byron Macumber
AGR Technology is amazing. not only do they stick with you through out the process, they also accommodate to your wants and needs. They are efficient in their work and they have high integrity. Their capabilities are shown through their website design, and appropriate knowledge of utilities regarding software. over the many years of working with them they have been fantastic. I would recommend to everyone
YouTube Comment
Customer testimonial
Alessio from AGR Technology is wonderful at gently guiding the less technically savvy users to solve problems. Back up service excellent. Highly recommended
Know Your Market And Goals
Define Service Area And Ideal Jobs
We map your service area down to suburbs and postcodes, then align your offer to the jobs you actually want. That way, we’re not paying for clicks from the other side of town or promoting low-margin work.
We’ll clarify:
- Primary and secondary service zones (with travel fees if relevant)
- Profitable job types (emergency callouts, installs, maintenance, renos)
- Minimum job value and preferred brands/materials
- Availability windows (after-hours, weekends, seasonal)
Clear targeting reduces wasted spend and makes your messaging sharper.
Set Measurable Targets (Leads, Close Rate, CPA)
We start with simple, bottom-line metrics:
- Leads per week or month (calls, forms, messages)
- Close rate from lead to booked job
- Cost per lead (CPL) and cost per acquisition (CPA)
- Average job value and repeat rate
From there, we set ROAS/ROI goals and a realistic budget. If goals aren’t feasible for your location or competition, we’ll tell you, then adjust the plan. Ready to map your market? Book a quick strategy call with AGR Technology.
Build A High-Trust Web Presence
Mobile Speed, CTAs, and Scheduling Options
Your website isn’t a brochure, it’s a conversion tool. We optimize for mobile-first speed (aiming for sub‑3 seconds), clear contact methods, and easy scheduling.
What we carry out:
- Click-to-call, tap-to-text, and fast quote forms
- Prominent CTAs on every key page and above the fold
- Live chat or message widgets with after-hours options
- Online booking or request-a-time (calendar integrated where possible)
- Clear pricing signals (from-pricing, typical ranges, or transparent quotes)
Service and Location Pages With Social Proof
We build service pages (e.g., hot water installs, switchboard upgrades) and suburb/location pages that match search intent. Each page earns trust with:
- Before/after photos and short project write-ups
- Licenses, insurance, and warranty info
- Recent reviews and star ratings (synced where possible)
- FAQs that remove friction (“Do you service Sundays?”)
- LocalBusiness schema markup for richer search results
Need a fast site upgrade without downtime? Ask us about a staged rollout and content refresh plan.
Win Local Search
Google Business Profile Essentials
Your Google Business Profile (GBP) is often the first impression. We optimize:
- Primary category + relevant secondary categories
- Services, descriptions, and service areas
- High-quality photos and short videos
- Messaging, Q&A, hours, and holiday hours
- Review strategy: request, respond, and showcase
- Regular Posts for promos and updates
A complete, active GBP can drive calls even before someone visits your site.
NAP Consistency, Citations, and Local Links
Local SEO relies on trust. We keep your NAP (name, address, phone) consistent across your website, GBP, and directories.
We manage and clean up citations on platforms like Google Maps, Apple Maps, Bing Places, Yellow Pages, TrueLocal, Yelp, and industry directories (e.g., Master Plumbers, Master Electricians). Then we build local links the right way:
- Supplier and wholesaler mentions
- Community sponsorships and club listings
- Local news/PR for notable projects or awards
We track rankings by suburb and service so you can see progress where it matters.
Reliable Lead Channels
Google Ads Versus Local Services Ads
When you need leads now, Google Ads is often the fastest lever. We build tightly themed campaigns with intent keywords, suburb modifiers, and strong negative lists to avoid junk searches. We pair that with high-converting landing pages and call extensions.
Local Services Ads (LSAs), where available, can deliver pay-per-lead pricing with visibility above standard ads. We handle setup, license verification, reviews, and dispute management. If LSAs aren’t available in your area or category, we’ll focus spend where it returns.
Visual Social Ads for Trades
Meta (Facebook/Instagram) and TikTok ads work well for visual proof and neighborhood reach. Think short before/after videos, quick tips, and customer testimonials. We use:
- Lead forms with instant follow-up
- Geo-targeting around profitable suburbs
- Remarketing to site visitors and engaged viewers
- Offer testing (free safety check, seasonal promo, maintenance bundles)
Email and SMS for Referrals and Repeat Work
The cheapest job is the one from an existing customer. We set up:
- Post-job review requests and referral nudges
- Service reminders (filters, smoke alarms, annual inspections)
- Reactivation campaigns for lapsed customers
- Missed-call text-back to save after-hours opportunities
Want to see which channel will hit your targets first? Request a quick channel plan from AGR Technology.
Convert and Retain More Leads
Speed to Lead, Call Handling, and Scripts
Speed wins. We aim to respond inside 5 minutes via call or text. We’ll help you set up:
- Call routing, call recording, and whisper messages
- Simple call scripts for price questions and urgent jobs
- Missed-call text-back with a friendly prompt
- After-hours voicemail that offers an emergency option or next-day callback
We coach teams on handling common objections and booking the next step, quote, site visit, or deposit.
CRM, Estimates, and Follow-Up Automation
Leads need clean handoff. We integrate or recommend CRMs popular with trades (e.g., ServiceM8, Jobber, simPRO) or work with your current tools.
We streamline:
- Quote templates with clear inclusions/exclusions
- One-click approvals and deposit links
- Automated follow-ups (1 hour, 24 hours, 3 days) until there’s a yes/no
- Status-based reminders so nothing slips
Close more jobs without chasing paperwork. Ask us about a quick CRM and automation audit.
Measure ROI and Budget Smart
Track Calls, Form Fills, and Source Attribution
Guessing kills growth. We install tracking that shows what actually drives booked jobs:
- Unique call tracking numbers per channel
- Form tracking and message tracking with UTM parameters
- GA4 events tied to real conversions
- Ad platform conversion tracking and offline imports
- Dashboard reporting that connects lead source to revenue
With clean attribution, we cut weak spend and double down on winners.
Budgeting by Seasonality and Capacity
Trades are cyclical. We plan budgets around seasonality, weather, and crew capacity:
- Ramp up ads 2–4 weeks before peak periods
- Dial back when crews are at capacity: protect brand/search only
- Use dayparting so ads run when you answer fast
- Shift budget by suburb based on response times and margins
No more feast-or-famine marketing. You stay booked at sustainable margins.
Conclusion
Digital marketing for tradesmen doesn’t have to be complex. It has to be honest, targeted, and measurable. That’s the work we do every day at AGR Technology, building local SEO, ads, and conversion systems that turn searchers into scheduled jobs.
If you want clearer numbers and more predictable bookings, let’s talk.
- Book a free 30‑minute strategy call
- Request a quick site and GBP audit
- Get a tailored plan for your service area and goals
Frequently Asked Questions
What is digital marketing for tradesmen, and how does it book more local jobs?
Digital marketing for tradesmen aligns your service areas and profitable job types with channels that capture intent—local SEO, Google Business Profile, Google Ads or Local Services Ads—and a conversion-focused website. With fast mobile pages, clear CTAs, reviews, automation, and accurate tracking, it turns nearby searches into calls, quotes, and scheduled jobs.
How should tradesmen set measurable marketing goals?
Start with leads per week, close rate to booked jobs, cost per lead (CPL), cost per acquisition (CPA), average job value, and repeat rate. From there, set ROAS/ROI targets and a realistic budget. If targets aren’t feasible for your area or competition, adjust channels, spend, and expectations accordingly.
What should a tradesman’s website include to support digital marketing for tradesmen?
Prioritize sub-3-second mobile speed, click-to-call and tap-to-text, fast quote forms, and prominent CTAs. Add live chat, online booking, and clear pricing signals. Build service and location pages with photos, licenses, warranties, reviews, and FAQs, then use LocalBusiness schema. This foundation boosts digital marketing for tradesmen conversions.
Which is better for quick leads: Google Ads or Local Services Ads?
Local Services Ads deliver pay-per-lead pricing and top placement where available. Google Ads offers broader coverage and more control. For trades, run tightly themed keywords with suburb modifiers, strong negatives, landing pages, and call extensions. Test both, then shift budget to the channel producing the lowest CPA and highest ROI.
How much should a small trade business budget for digital marketing?
As a starting point, many local trades invest 5-10% of revenue, or $1,000-$3,000 per month in ads, plus management and creative. Budgets vary by market, job value, and crew capacity. Scale before peak seasons, protect brand/search when booked out, and adjust spend to CPL, CPA, and ROI.
How long does digital marketing for tradesmen take to show results?
Ads can produce leads within days. A well-optimized Google Business Profile may lift calls within a few weeks. Local SEO typically shows meaningful improvement in 3-6 months, longer in competitive suburbs. Momentum accelerates with NAP cleanup, fresh citations, more reviews, and new service/location content aligned to search intent.
Related resources:
SEO Services For HVAC Companies
Digital Marketing Services for Roofers: Local SEO, PPC, Content & Reviews That Drive Leads
SEO services for franchise businesses and websites
SEO Services for Large Language Models (LLMs)
SEO Services For HVAC Companies
Alessio Rigoli is the founder of AGR Technology and got his start working in the IT space originally in Education and then in the private sector helping businesses in various industries. Alessio maintains the blog and is interested in a number of different topics emerging and current such as Digital marketing, Software development, Cryptocurrency/Blockchain, Cyber security, Linux and more.
Alessio Rigoli, AGR Technology