Getting noticed in the food and beverage industry isn’t just about getting headlines—it’s about getting buyers, customers, and meaningful results. At AGR Technology, we are an expert food PR agency helping Australian food brands, restaurants, and FMCG businesses increase visibility, grow sales, and reach the right audience across Sydney, Melbourne, and beyond.
Whether you’re launching a new product, opening a restaurant, or expanding into retail, we design PR campaigns that deliver measurable outcomes, combining traditional media, influencer engagement, and digital marketing into a single strategy.
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Why Choose an Expert Food PR Agency?

Many brands get coverage but see little impact on sales. We take a different approach: our campaigns connect PR to commercial results, ensuring every strategy drives buyer interest, online engagement, and shelf traction.
Key benefits of working with us include:
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Targeted Media Outreach: Reach journalists, bloggers, and trade media that matter to your brand.
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Influencer & Community Engagement: Earned influencer campaigns that generate organic buzz and reuseable content.
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Retail & Buyer Confidence: PR structured to improve sell-through, distributor trust, and trade engagement.
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Product Launch Support: Editorial-grade narratives timed with retail activation windows.
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Crisis Management: Structured rapid response and media control to protect your brand’s reputation.
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SEO & Backlink Authority: High-quality placements that build link equity and topical authority.
Our Services

We offer a full suite of food PR services, tailored to your brand’s needs:
Product Launch PR
We create launch-phase messaging frameworks, targeted press kits, and industry-aligned outreach to ensure your product reaches the right buyers and customers. Brands using our approach see up to 42% more inbound buyer inquiries.
Influencer Seeding (Earned-Only)
Our team identifies nano and micro influencers with high trust and niche engagement. We handle product dispatch, narrative prompts, and post-campaign ROI tracking—delivering 4x more secondary content reuse than paid campaigns.
Trade PR & Buyer Confidence
We pitch to trade media and outlets that decision-makers trust. By focusing on sell-through metrics, category insights, and seasonal merchandising angles, we help brands gain buyer approval faster and increase retail meetings.
Thought Leadership
Position your founders and executives as industry commentators, not just product promoters. We develop op-eds, guest articles, podcasts, and media appearances to build authority and drive long-term SEO benefits.
Crisis PR & Incident Media Control
From allergen mislabels to viral complaints, we deploy rapid-response protocols and legally aligned messaging, restoring brand sentiment.
Digital Integration & SEO Support
We track link equity, topical authority, and campaign performance using tools like Ahrefs and SurferSEO, and integrate seamlessly with HubSpot, Airtable, Notion, or ClickUp for real-time updates.
Our Approach
Every campaign follows a six-stage execution cycle designed for food brands:
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PR Audit: Assess existing coverage, backlink profile, and share of voice.
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Media Target Mapping: Align publications by format, category, and audience relevance.
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Narrative Engineering: Craft seasonal, trend-aligned storytelling for maximum impact.
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Asset Preparation: Press kits, product samples, talking points, and brand collateral.
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Outreach & Follow-Up: Direct pitching, embargoed briefings, and media engagement.
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Measurement & Adjustments: Coverage reports, GA4 data, and campaign optimisation.
Our focus is data-driven outcomes, ensuring every PR activity contributes to buyer interest, D2C sales, or brand authority.
Why AGR Technology Stands Out
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Over 10 years of experience in digital marketing.
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Proven track record of turning launches into measurable sales growth.
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Full-service support from PR strategy, social media, content creation, packaging design, and digital integration.
Ready to Grow Your Food Brand?
Your product deserves more than press—it deserves buyers, visibility, and measurable impact. Work with AGR Technology, the expert food PR agency that connects campaigns to real business outcomes.
Book a Call Today and start seeing your food brand gain traction, engagement, and growth.
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Alessio Rigoli is the founder of AGR Technology and got his start working in the IT space originally in Education and then in the private sector helping businesses in various industries. Alessio maintains the blog and is interested in a number of different topics emerging and current such as Digital marketing, Software development, Cryptocurrency/Blockchain, Cyber security, Linux and more.
Alessio Rigoli, AGR Technology