Expert Food PR Agency

Expert Food PR Agency

Getting noticed in the food and beverage industry isn’t just about getting headlines—it’s about getting buyers, customers, and meaningful results. At AGR Technology, we are an expert food PR agency helping Australian food brands, restaurants, and FMCG businesses increase visibility, grow sales, and reach the right audience across Sydney, Melbourne, and beyond.

Whether you’re launching a new product, opening a restaurant, or expanding into retail, we design PR campaigns that deliver measurable outcomes, combining traditional media, influencer engagement, and digital marketing into a single strategy.

Get in touch to see how we can help

Reviews from our clients

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Justine Brummans

Alessio is both incredibly knowledgeable and personable! He gave me great advice that was catered to me and my situation. Thank you Alessio! Super helpful!

Justine Brummans , Owner at Brummans Education
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Springfield Equestrian Park

Alessio is amazing! I can not speak highly enough of how helpful and knowledgeable he is, my website he created far exceeded my expectations, he is so accomodating and I can only wish him every success with his business. I rate AGR technology 10 out of 10.

Emily Bannister
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Legacy Energy

We used AGR Technology and dealt with Alessio to design and build our website as well as host our emails. Alessio was a pleasure to deal with and had plenty of ideas that we could implement into our site. He has a great attention to detail, he is also very polite in understanding our goals and what we wanted to achieve with our website.

Thanks mate,
Alex & Rob

Alexander Stamatakis
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Alessio provided an excellent service. He was very dedicated in his method of finding solutions to problems. He continued to try different avenues until he found the reason as to why a particular application was not working. He was very knowledgeable in his understanding of the internet and of applications and how they work, and he was able to apply this knowledge in understanding how to resolve the obstacles that continued to appear. He is understanding towards his client's needs and goals and he is willing to work with his client in achieving those goals. He is a very polite and well mannered person and very calm and gentle in his approach. I would highly recommend Alessio's services to anyone.

Salvatore Arturo Lamagna
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Nat's Custom Designs

Alessio from AGR Technology has recently helped me create a website for my business.
Throughout the whole process from start to finish Alessio made the process easy for me, by calling me and explaining each step of the way. I'm not very computer savvy, but with Alessio taking the time to explain in detail everything I needed to know from putting inventory in to having it shipped. He even remotely joined my computer to help guide me through everything.

He's very knowledgeable and is experienced in everything I needed and if there was anything else I needed to know that wasn't something he was familiar with, he researched it.
I would HIGHLY recommend Alessio to anyone. He has not only helped me for now but I know that if I ever needed help with anything else he would definitely go above and beyond to help. Thank you so much for everything you have done. It's been a long process but well worth it 🙂

Natalie Moore , Business Owner
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Excellent Service

Alessio developed our website for our business and has done a wonderful job. He is very personable and knowledgeable. We have enjoyed working with him. We will be referring others to him and highly recommend him to those who need Tech advice.

Rebecca Mustey , Owner of Kyabram District Garden Supplies
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Palmira Rigoli

Great work ethics Alessio! We at Totally Gluten Free Products are very happy to have you on board as our IT and SEO master. Very reliable, trustworthy and knowledgeable in the field.

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Valeria Bianco

I received AGR contact information from a previous client, who had found their service excellent. So I contacted AGR with some expectations, and I can say they exceeded them. Professional, honest, punctual, reliable, their service is faultless. We can't recommend them highly enough.

Valeria Bianco , Owner of Soultrees
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MRC Performance

I have been in business for over 10 Years and recently moved to AGR Technology for all our IT needs. They are able to fix nearly anything remotely and always very helpful in recommending appropriate hardware upgrades that do the job as required but not costing more than needed.

Matthew Calleja , Business owner MRC Performance
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Very fast, value for money and a comprehensive service

AGR is professional, organised and very skilled at what they do. They take the initiative, looking after all the details that you would not have thought of to enhance your website presence, marketing funnel and automated appointment bookings. Big bonus - pricings are at a fraction of the cost of competitors.

Maria , CEO
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Very helpful

Alessio was thorough, diligent and kept me updated at all time points. I was very impressed with his performance, passion and dedication. I will continue to use his services.

Business In Melbourne
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Wantrup & Associates

Alessio of AGR Technology is an IT guy we rely on whenever we need IT help. His professionalism impressed us right at the first time. He solved many of our IT problems in no time. Excellent communication and speedy response.
We highly recommend this company

From a happy customer

Accounts
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Technical help

A great asset when building a website and expertise in technical help.

Customer from Melbourne
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SEO for website

The team is very cooperative and delivers clean and very efficient work.

Muhammad Asim , SEO
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Raimond Volpe

Nothing but good things to say about Alessio. He has been great service and great at communicating with me by both phone and email. Very good knowledge and problem-solving ability with our web development. I would thoroughly recommend Alessio and AGR Technology to anyone wanting online marketing or web development

Raimond Volpe , CEO Dynamo Selling
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Website design

Big thank you to Alessio at AGR Technology for a smooth and easy website development process. Nothing was to difficult to accomplish, I can highly recommend his first class service.

Shaban Mehmet , Director Version1Software
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Byron Macumber

AGR Technology is amazing. not only do they stick with you through out the process, they also accommodate to your wants and needs. They are efficient in their work and they have high integrity. Their capabilities are shown through their website design, and appropriate knowledge of utilities regarding software. over the many years of working with them they have been fantastic. I would recommend to everyone

Byron Macumber
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YouTube Comment

Brilliant work! thanks very much, you saved my day. I liked the fact that you're articulate as well.

Zak Mitala
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Customer testimonial

Alessio from AGR Technology is wonderful at gently guiding the less technically savvy users to solve problems. Back up service excellent. Highly recommended

Belinda Liggins

Supporting businesses of all sizes to get ahead with digital solutions

Why Choose an Expert Food PR Agency?

Why Choose an Expert Food PR Agency?

Many brands get coverage but see little impact on sales. We take a different approach: our campaigns connect PR to commercial results, ensuring every strategy drives buyer interest, online engagement, and shelf traction.

Key benefits of working with us include:

  • Targeted Media Outreach: Reach journalists, bloggers, and trade media that matter to your brand.

  • Influencer & Community Engagement: Earned influencer campaigns that generate organic buzz and reuseable content.

  • Retail & Buyer Confidence: PR structured to improve sell-through, distributor trust, and trade engagement.

  • Product Launch Support: Editorial-grade narratives timed with retail activation windows.

  • Crisis Management: Structured rapid response and media control to protect your brand’s reputation.

  • SEO & Backlink Authority: High-quality placements that build link equity and topical authority.

Our Services

Digital PR vs Traditional PR

We offer a full suite of food PR services, tailored to your brand’s needs:

Product Launch PR

We create launch-phase messaging frameworks, targeted press kits, and industry-aligned outreach to ensure your product reaches the right buyers and customers. Brands using our approach see up to 42% more inbound buyer inquiries.

Influencer Seeding (Earned-Only)

Our team identifies nano and micro influencers with high trust and niche engagement. We handle product dispatch, narrative prompts, and post-campaign ROI tracking—delivering 4x more secondary content reuse than paid campaigns.

Trade PR & Buyer Confidence

We pitch to trade media and outlets that decision-makers trust. By focusing on sell-through metrics, category insights, and seasonal merchandising angles, we help brands gain buyer approval faster and increase retail meetings.

Thought Leadership

Position your founders and executives as industry commentators, not just product promoters. We develop op-eds, guest articles, podcasts, and media appearances to build authority and drive long-term SEO benefits.

Crisis PR & Incident Media Control

From allergen mislabels to viral complaints, we deploy rapid-response protocols and legally aligned messaging, restoring brand sentiment.

Digital Integration & SEO Support

We track link equity, topical authority, and campaign performance using tools like Ahrefs and SurferSEO, and integrate seamlessly with HubSpot, Airtable, Notion, or ClickUp for real-time updates.

Our Approach

Every campaign follows a six-stage execution cycle designed for food brands:

  1. PR Audit: Assess existing coverage, backlink profile, and share of voice.

  2. Media Target Mapping: Align publications by format, category, and audience relevance.

  3. Narrative Engineering: Craft seasonal, trend-aligned storytelling for maximum impact.

  4. Asset Preparation: Press kits, product samples, talking points, and brand collateral.

  5. Outreach & Follow-Up: Direct pitching, embargoed briefings, and media engagement.

  6. Measurement & Adjustments: Coverage reports, GA4 data, and campaign optimisation.

Our focus is data-driven outcomes, ensuring every PR activity contributes to buyer interest, D2C sales, or brand authority.

Why AGR Technology Stands Out

  • Over 10 years of experience in digital marketing.

  • Proven track record of turning launches into measurable sales growth.

  • Full-service support from PR strategy, social media, content creation, packaging design, and digital integration.

Ready to Grow Your Food Brand?

Your product deserves more than press—it deserves buyers, visibility, and measurable impact. Work with AGR Technology, the expert food PR agency that connects campaigns to real business outcomes.

Book a Call Today and start seeing your food brand gain traction, engagement, and growth.

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