Policy for lead generation services performed by AGR Technology
Qualified Leads
A Qualified Lead is an enquiry generated through an AGR Technology-owned or managed digital property, advertising campaign or other agreed marketing channel that reasonably matches the service, geographic and customer criteria agreed with the client.
Excluded Leads
Unless otherwise agreed in writing, leads will not be considered Qualified Leads where they are demonstrably:
- Automated or bot-generated submissions;
- Fraudulent or intentionally misleading enquiries;
- Obvious spam or unsolicited commercial messages;
- Duplicate submissions relating to the same enquiry;
- Enquiries for services not offered by the client;
- Enquiries outside the agreed geographic service area;
- Job applications, supplier enquiries or competitor enquiries;
- Test submissions generated by AGR, the client or their representatives.
Not automatically invalid
- No answer on the first attempt
- They change their mind
- They choose another agent
- They don’t immediately list
Call Leads
Where telephone leads are used, calls may be assessed using available tracking information including caller number, call duration, call source and other available data. Short calls are not automatically considered invalid, as genuine prospective customers may disconnect quickly.
Lead Disputes
Clients must notify AGR Technology of any disputed lead within 7 calendar days of delivery, providing the reason for the dispute and sufficient information to allow AGR Technology to review the enquiry.
AGR Technology will review disputed leads in good faith against the agreed qualification criteria.
Sales Outcomes
Unless expressly agreed otherwise, a lead does not become invalid merely because the client does not contact the prospective customer, the prospective customer does not answer a return call, the client is unable to fulfil the enquiry, the client does not provide a quote, or the prospective customer does not ultimately purchase.
Lead Quality
AGR Technology will use reasonable measures to reduce spam, fraudulent submissions and clearly irrelevant enquiries. However, no online marketing channel can guarantee that every enquiry will result in a sale or that all unwanted communications can be eliminated.